Social Media ROI Workshop for University Central Florida #UFC (slideshare)

I recently delivered a social media ROI workshop for the University of Central Florida Nicholson School of communication. The workshop covered the basics of developing a social media strategy, determining social media goals and objectives and how to measure return on investment.

Below is the deck I used. You can also view it on slideshare here-> Social Media ROI Workshop

Key highlights:

Know the difference between social media and social business. They are not the same.
Stop dancing around and start dancing with ROI. Don't be afraid of achieving and measuring results!
Set goals, objectives and a detailed plan to get there.
Know what you want to measure before you waste time analyzing and selecting tools and technology.
Select tools based upon the Key Performance Indicators (KPIs) you want to measure.
KPIs help measure desired business transformation.
Business goals and objectives define where you are going and why.
Know what social business shifts you want to make in your business and why.
Know your audience. Know what they need and want.
Align your social media efforts to the business goals and objectives where social can have the most positive impact.
The top two reasons people fail at ever seeing results with social media is they are 1) Unprepared and 2) Impatient.
Tap into the power of community. Partner and leverage other people's content and other people's community. It's about the OPC baby!
Earn and ignite loyal brand advocates and influencers to help you amplify and validate your message.
Empower internal employees to be your greatest brand evangelists and positive voice in the social ecosystem.
Humanize your brand and business. Throw out the old ways of doing business and embrace new media, technologies and processes.
Most marketing leaders are focusing on the wrong things such as influence scores and vanity metrics versus aligning social to business goals and needs of audience.
Without strategy you will likely never achieve a positive ROI. Take time to slow down to speed up.
Focus on outcomes. It's not what technology can do for you but what you can do with the technology.
Familiarize yourself with Geoffrey Moore's Technology Adoption lifecycle. Knowing where you are in lifecycle of adoption of social technologies will help tremendously in gaining support from key executives and stakeholders.

“Get Fit Social Business Series”

We are going to help you get integrated and stomp the Random Acts of Marketing (RAMs) once and for all in this new series, “Get Fit Social Business.”

Subscribe to the series to be notified of upcoming training, podcasts, videos, Google Hangouts, events and even an upcoming 2014 social business planning webinar!