Social Media Hashtags in a Nutshell

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales.

Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories even have the ability to add hashtags to Stories making it easier for people to find your content.

Are you wondering what these hashtag things are that you see on every social network you visit? It seems that the hashtags are growing faster than the weeds in my back yard on some days. If you are not sure how to leverage hashtags to benefit your business, then you have landed on the right blog post and podcast today!

Hashtag, hash brown…. they sound somewhat the same. I've even had a few clients confuse the two just for fun.

Explaining the difference between a hashtag and hash brown is one of my favorite questions to answer. Often times, the people who have the guts to ask are the ones who get it the quickest. Why? Because as I always say, social media is about people. It’s about conversation. It’s about having a conversation to connect with real people. Social media simply makes it easier to do such.

Social media is not rocket science. We believe that most of marketing, business and life really can be simplified and put in a nutshell in terms that doesn't require a PHD in acronyms to understand.

So, what exactly is a hashtag? How do you use them? How many of them should you use? Which ones should you use? Should you create your own hashtags? How can you leverage them for real business and life benefit?

Take a listen to this episode of the Social Zoom Factor podcast for a succinct definition of a hashtag and how hashtags can help you grow your business using social media platforms such as Twitter, Instagram, Facebook and Google plus as well as increase brand awareness, help you nurture community and better measure your results and conversations using social media.

I even give you a fun recap of the differences of a hash brown and hashtag for those of you who like breakfast analogies to solve your social media problems ;)

Episode Highlights

Definition of a hashtag
Why you should use hashtags
Difference between hashtags and hash browns
Benefits of using hashtags
How to leverage hashtags to nurture community
How to leverage hashtags to do market research
How to identify top industry hashtags
How to select your own hashtags
Short summary of Twitter chats

Supporting Resources:

2019 Content Editorial Calendar Template + Content Quick Start Toolkit
Audience Analysis Worksheet (worksheet to help you prioritize your niche)
Content Inventory Worksheet (conduct your own content audit and asset inventory analysis)

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