It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to.
How do you stand out from the crowd? How do you rise above the noise?
Influencer Marketing – Breaking Through the Noise
One of the best ways to stand out from the crowd of never ending tweets and mundane advice is to bring together some of the greatest minds and influencers in your industry or niche to co-create content that is unique, relevant, timely and of value to your ideal target customer, audience and community.
Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust? This is exactly what you get when you work with the right influencers.
Co-created content is not just a buzzword or the next new shiny object that will solve your business problems. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan.
If developed and implemented correctly co-created content can help you drive efficiencies in developing and taking to market content that will help you ignite relationships, inspire your audience to connect with you organically and achieve your business goals.
Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media.
Influencer Marketing is NOT Simply Throwing a Few Bucks at an Influencer for an Instagram Post
Though some agencies and consultants may want you to think influencer marketing is about tools and number of followers. It's not. Successful influencer marketing includes identifying and vetting the right influencer. It's not as simple as throwing a few bucks at an influencer to post an image or video with your product. It's time to think more strategic. How can you partner with the right influencer and develop a plan for how you can both bring value to one another. It's more of a long term relationship than a one night stand.
Leveraging Other People's Community and Content (the OPC) is one of our specialties. We help brands of all sizes (from startups to enterprise Fortune 10 brands) identify their industry and brand influencers, then build and execute a strategy to inspire them with epic content and conversations to nurture authentic relationships and create loyal brand evangelists!
Would you like to better understand how to develop co-created content working with influencers and internal employee advocates to ignite real measurable business results? If yes, then this episode of today's Social Zoom Factor podcast is for you.
In this 25 minute podcast you will learn:
- What is the definition of co-created content
- Business benefits of co-created content
- How to develop a co-creation content marketing plan
- How to work with influencers to create co-created content
- How to engage employees and external influencers together to create co-created content
- Finding the sweet spot for co-created content when working with external influencers and internal employee evangelists
This is the second in a series of conversations that will cover influencer marketing in detail. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!
Supporting Resources
- Social Profit Factor Strategy Mastery Course Pack (available for a LIMITED time – our top Strategy Courses in ONE Bundle!)
- Content Editorial Calendar Template
- Audience Analysis Worksheet (worksheet to help you prioritize your niche)
- Content Inventory Worksheet (conduct your own content audit and asset inventory analysis)
- 8 Steps to Develop a Social Business Plan (white paper)
Need help taking your brand to the next level? Social Profit Factor Training Academy and Marketing Nutz Can Help!
Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. 2019 is where those who have simply been “hustling” to get by realize they must hustle and work smarter. Before you even think about reaching out to an influencer for co-marketing opportunities or posting that video on LinkedIn you must know who you are, what your audience needs from you and how your efforts are going to deliver value for your audience and your business.
You need a structured plan to be successful using social media. Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30 days!
Sign up now to become a founding member.
Need help honing in your influencer marketing, branding strategy, architecture, message platform, online presence, or launching a new product or service? Want to leverage social media, digital marketing and branding to grow your business? Our agency, Marketing Nutz can help you build, launch and optimize your digital and social brand presence to achieve your goals. Give us a shout and let's get to work!
