Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression.
It doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. Your brand is who you are. It's your promise delivered. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad.
Your Brand is a Promise Delivered. It's Who You Are.
In a nutshell your brand is your promise to all those who come in contact with your brand. It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. If done right, it will also help differentiate you from your competition.
Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community.
Your brand is so much more than your logo. Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation.
Some may argue that “your audience determines your brand, so why worry about it.” While this is true that the perception of your brand is in fact in the eye, heart and mind of the recipient, it is not true that the receiver is responsible for that first, second or third brand touch. That responsibility comes from you.
As a Marketer, You Are a Storyteller
As a marketer you have the opportunity to be storyteller, and to also engage and empower others to not only be part of the story, but to give them a canvas and a paint brush and inspire them to help you write and tell it.
By developing your brand strategy, brand architecture, vision, mission and more, you can impact perceptions. You can better connect with the human beings on the receiving end of your brand visuals, messages, social media updates and everything you create and deliver via whatever mediums you are using to connect with your audience, community and customers. Although you obviously can not control how others perceive your brand, you can definitely influence and design a positive, inspiring and engaging experience every time they come in contact with your brand.
Take a listen to the 109th episode of the Social Zoom Factor podcast where I provide the definition of a brand, brand identity, visual branding, brand trust, brand reputation and most importantly the top 5 reasons why you must develop your brand strategy and how it can benefit your business, customers and greater community!
In this 30 minute podcast you will learn:
- Definition of a brand
- Definition of brand identity
- Definition of visual branding
- Definition of brand trust
- Definition of reputation
- Top 5 reasons you must develop a brand strategy for your business
- The power of brand story telling and why you must invest in creating your brand story
- Inviting and taking other along to help you craft your brand story
- Earning trust and credibility via branding
- How to differentiate from your competition via branding
- How to use branding to connect emotionally with your audience, fans and customers
Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher, Spotify or SoundCloud!
Supporting Resources:
- 2020 Content Editorial Calendar Template
- 15 Tips to Zoom Your Brand (white paper)
- Audience Analysis Worksheet
Need more help? Social Profit Factor Training Academy and Marketing Nutz Brand Storytelling Services Can Help!
Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Before you even think about using social media for business you need to develop your social branding strategy and plan! Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30-60 days!
Need help launching a new product or service launch? Want to leverage social media marketing for your brand? Our agency, Marketing Nutz can help you develop your strategy inclusive of a brand architecture that will help you achieve your goals. Give us a shout and let's get to work!
How to Subscribe to Social Zoom Factor Podcast
Take Action: Download the Ultimate 2020 Content Calendar Template.
