Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs?
If yes, you are not alone.
Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.
Yes, you can hop on Facebook, Twitter, LinkedIn, Instagram quite easily. Though you don't have to pay to setup your profile, you pay with your greatest asset, time.
Also, “hopping onto” these platforms is not what brings you the positive return on investment you are seeking. This requires research, planning, investment and time.
“Build it and they will come” has never been a strategy that worked.
Establishing authority to earn trust, increase brand authority, generate leads and drive more sales for your business takes time.
It's not about what the different silo'd social networks or shiny technology can do for you. Instead approach it with the mindset of “what I can do with the technology.” How can you leverage the technology to achieve your business goals.
Too many marketers and even the most successful business owners get caught up in the hype and shiny objects of digital and social marketing. Then they hire an agency or consultant who sells them the promise of overnight digital fame and influence.
I have been working in the technology arena for more than 25 years. I started my first digital agency 10 years ago, after working leadership roles in corporate America Fortune 10 enterprise brands and technology startup companies for 15 years.
Regardless of the size of the company, expertise of the marketing team and business leaders we see three major trends as it relates to success or failure with digital marketing, social media marketing, content marketing.
Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results. Building an integrated digital platform takes time. Marketers who lack experience building and executing digital programs unfortunately end up over promising and as a result under delivering. They let the pressure for fast results get to them and many wind up losing their jobs because of this dilemma. It's a common theme we see with the clients we work with.
Success with digital marketing must start with a solid foundation of what success looks like. What do you want to achieve? Why are you leveraging digital marketing, social media, content marketing and other strategies? Why should your audience care that you are investing in these things?
If you don't answer these most foundational questions, achieving your dream target goals and objectives is nothing more than a pipe dream. You must roll up your sleeves and do the hard work.
Top 3 reasons business fail with digital marketing and social media marketing are as follows:
- Lack of planning.
- Lack of patience.
- Not aligning efforts to the needs of your target audience.
Take a listen to episode #287 of the Social Zoom Factor podcast to learn how these 3 mistakes are destroying your results and how to fix it immediately!
Taking the time to slow down to speed up is critical for success. Many business leaders think that taking the time to plan, set goals and ensure they are making the right moves will slow down their success. The truth is that the more you can define what success looks like, the better your results will be.
Plan your work and work your plan.
Episode Highlights
- 3 Reasons Marketers fail with digital marketing and social media
- Why defining what success looks like up front is the foundation for success
- The power of patience to achieve the results you deserve and expect
- The importance of researching your audience before you waste time on content or digital and social media campaigns
- The benefits of aligning everything you do the needs of your audience
- Why an audience first marketing plan can be a game changer for everything you do with digital marketing and social media success
Supporting Resources:
- How to Get Your Social Media Budget Approved (ebook)
- Buyer Persona Worksheets (editable worksheets for both b2b and b2c)
- Audience Analysis Worksheet
- Content Editorial Calendar Template
Need more help? Marketing Nutz Training and Consulting Can Help!
Need help launching a new product or service? Time for a re-brand or simple refresh for your business or personal brand? Want to leverage the latest trends for digital marketing and social media marketing for your brand? Our agency, Marketing Nutz can help you develop your strategy inclusive of setting goals, a brand architecture and brand storytelling and choosing the right tactics that will help you achieve your goals! Give us a shout and let's get to work!
Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Before you even think about using social media for business you need to develop your social branding strategy and plan! Social Profit Factor will help you develop your plan with goals, objectives and priorities within 30-60 days!
