Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community.
Want more leads? Want more sales? Want to grow your online or offline community? Want more loyal customers? Want more intimately engaged brand evangelists? Want more influencers who want to help you promote your brand? All of the above require CONTENT!
Conversations big and small are what drives humans as they surf, research and find meaning in the digital web of today. Isn't meaning what we are really all searching for in both business and life. If you can't find the WHY to buy something, do something or spend your time on something, you likely won't do it at all. It's content that gives us meaning. It's content that answers the question, WHY!
From Facebook posts to Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Instagram Live Video, Alexa Briefings, Alexa Skills, iTunes podcasts, and the list goes on… at the core is content.
The reality is that content is the core of not only the social and digital web but of humans. Communication has and always will be foundational to relationships and success in life or business.
Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades.
Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.
Without driving action, content marketing is all for nothing.
Do you know what action you want your audience, communities and customers to take when they read your blog, listen to your podcast or watch your video?
Social media simply gives us a medium to communicate with other human beings. How and what we share to inspire our audience to connect with us with a goal of helping them achieve their goals is what will drive success or not.
Understanding how to create content that inspires, engages, empowers and attracts your customer to your business will make or break your results online. In addition, understanding the difference between a piece of content, content architecture, content strategy, content tactics, content calendars, visual content, audio content and when to use what, where and how is now a requirement for every marketer in businesses large or small.
In this episode of the Social Zoom Factor podcast I put content marketing into a nutshell to help you understand what content marketing is and how you can use it in your business to serve the needs of your audience, grow community and achieve your business goals.
Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!
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Episode Highlights
- Definition of content marketing
- Best practices of developing and leveraging content marketing for business
- Creating content that helps your audience solve their business problems
- Different types of content marketing
- Using content mediums such a video marketing, podcasting, blogging, and social networking
- Key metrics for success
- Assessing your content performance and tips to optimize quickly
Supporting Resources:
Content Editorial Calendar Template
Audience Analysis Worksheet (worksheet to help you prioritize your niche)
- Content Inventory Worksheet (conduct your own content audit and asset inventory analysis)
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Take Action: Download the Ultimate 2012 Content Calendar Template.
