Who Are You? The What, Why and How to Develop Your Personal Brand
2017-08-07T14:24:31-04:00Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand.
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand.
Facebook marketing for business. Leearn the 6 foundational pillars for success for Facebook marketing for business. Learn how to define, measure and achieve success with Facebook marketing. Learn how to create content that converts and continually optimize business results. Stop spinning your wheels trying to market your business on Facebook.
Building your content marketing architecture, framework and plan requires both art and science. You must know your audience, your own goals and objectives, your unique value in the market and how you are going to uniquely position yourself. In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences.
Learn how to conduct your own content marketing audit with this free Content Marketing Inventory Worksheet. It also includes our newly updated Content Editorial Calendar template.
Believing if you build it they will come works about as well as chasing shiny objects as a foundation for your digital marketing strategy. Stop the excuses and get to work.
Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.
Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook Live Video, Periscope live video and the list goes on.
Learn the difference of content creation and curation plus tips to develop your own curation strategy to win the hearts, minds and budgets of your ideal customers.
Google Analytics can help increase web traffic, generate more leads, sales and help you connect with your ideal customer and audience in a more human way. Learn the top 10 Google Analytics metrics you must know to be successful in the online social and digital internet world of today.
Don't make the mistake of thinking your logo or business card is your brand. A good brand architecture and strategy helps you better share your brand story in an authentic way. Doing such can emotionally bring people closer to your brand in a very real, meaningful and human way. The more confidence you have in your brand foundation the more confidence your ideal customer will have in believing in your brand promise.
Learn how to grow your business, increase brand awareness with this free micro-influencer marketing mini-course! Includes trends, best practices, identifying influencers, working with influencers, co-created content, measuring success and more!
So you think you know your audience? Do you know ...
People buy from people they know, like and trust. Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise.
Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverage hashtags and even lets their users search for content using hashtags. Instagram Stories recently added the ability to add hashtags to Stories making it easier for people to find your content.
Many small business owners jump on social media expecting fast results. They find themselves quickly disappointed when what they thought was a well thought out and planned strategy and social marketing campaign or program falls flat on its face.
Relationships are built on trust. Learning to share enough to enable people to get to know and connect with you is key to building trust. However, sharing too much can also be damaging to your personal and business brand.
Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Although the tactics of simply setting up the ad are quite easy, achieving real business conversions at an optimal cost is not always as easy. There are some key mistakes many marketers make that are stopping them from success with every ad they launch.
Facebook Groups provide a unique opportunity for businesses of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You can more quickly earn trust, nurture relationships, network and create a movement big or small!
Do you have social media, digital marketing and branding problems? We have answersI Social Profit Factor Training and Member Community officially opens doors to the general public today! We have been working the past year on a game changing project to help solve your biggest problems and challenges related to social media marketing, digital marketing, branding, strategy, branding, content, and deep dive training on all of the top social networks including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and loads more!
What do you need from a potential customer or buyer before you can sell to them? Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.
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