Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice.
Many new social media marketers lack real mentorship, business experience and because of this they wind up stunted in their career. Here are 10 truths nobody ever told you about working as a social media marketer.
We all have 24 hours in the day. It's how we spend each of those hours that determines the pulse, depth, happiness and quality of our life.
Success in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart.
Conversion rate optimization (CRO) is a process for increasing the percentage of visitors to a website that convert into customers or take the desired action the owner of the website is wanting the website visitor to achieve. CRO helps marketers determine what users are looking for and then giving it to them in the best way possible that will help the visitor take the desired action.
There is a clear gap in the social ecosystem of qualified people who know business, know social and digital marketing and also know how to align social media to business goals.
Do you have an interest in Pinterest for Business but don't know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Take a listen to the 217th episode of the Social Zoom Factor to learn the "7 Step Success Strategy to Build a Pinterest for Business Plan!"
Are you ready to rise above status quo with real, impactful and measurable business results? Learn how to be a social media digital marketing rebel.
Do you have an interest in Pinterest? How about Pinterest for your business? Would you like to tap into a social network that can help you generate leads, sell more product and deliver you more blog or website traffic than Twitter? If yes, you can't ignore Pinterest.
It's not about what technology will do for you, but instead, what you can do with the technology. Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy to prioritize what social networks you invest in for your business.
Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Instagram Stories features empowers users to share their favorite moments in 10 second increments of video and photos into a story that gets compiled and stored right within their Instagram profile.
What is the future of social media? Learn key digital and social marketing trends and statistics in this report from Social Fresh and in interview with Jason Keath, Founder of Social fresh Conference.
It's probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo.
Take a listen to learn clear explanation of the Facebook advertising policies including highlights of the Facebook advertising policies, prohibited content, restricted content, video advertising, entertainment and related restrictions, positioning guidelines including relevancy, accuracy and landing pages, guidelines for lead advertising, use of the Facebook brand assets, data use restriction and more.
Although the Facebook boosted post advertising option is very easy to use there are scenarios where it may be worth your time to consider the alternative options.
You can't just hop on Facebook, insert your credit card and expect immediate leads, sales and ROI. Facebook advertising seems to be one of those things that "every marketer is talking about it, but very few actually know how to drive real business results." There are far too many "experts" preaching the "get rich quick schemes" or that "Facebook marketing is free," that it gives even smart marketers new to paid media such as Facebook advertising a false sense of what is truly required to achieve measurable success and results.
In this episode of Social Zoom Factor podcast learn 15 things you should never do on Facebook. These tips will help you build your personal and business brand.
The best marketers know emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand.
The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community.
In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event.
