social media blog | Pam Moore

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

2020-09-10T16:23:43-04:00

A sales and marketing conversion funnel describes the stages a buyer of any product or service goes through leading to a purchase. Marketers call this the buyer's journey. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. A conversion funnel is divided into the top of funnel, middle funnel and bottom of funnel. This guide will cover an introduction to each of these primary stages in detail.

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide2020-09-10T16:23:43-04:00

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

2020-09-08T00:31:14-04:00

Ever feel as if your boss, c-suite and colleagues just don't "get it?" Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality?

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]2020-09-08T00:31:14-04:00

What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

2020-09-03T13:08:39-04:00

A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer.

What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]2020-09-03T13:08:39-04:00

Facebook Advertising 101: Top 5 Things You Must Know Before Getting Started

2020-09-01T13:17:32-04:00

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Unfortunately there are far too many "experts" preaching and teaching "how to get rich and famous overnight using Facebook marketing. The sad truth is these same experts are confusing new social media marketers more than helping.

Facebook Advertising 101: Top 5 Things You Must Know Before Getting Started2020-09-01T13:17:32-04:00

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]

2020-08-27T08:40:19-04:00

Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone!

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]2020-08-27T08:40:19-04:00

10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]

2020-08-10T00:23:37-04:00

What is Audience Marketing? Audience marketing is an intentional alignment of your marketing messages, content and focus on the needs of your audience.

10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]2020-08-10T00:23:37-04:00

Innovate Your Marketing Strategy for the New Normal [podcast]

2020-08-10T00:25:31-04:00

It's time for marketers to do what they do best... innovate and prepare for the future.You must continue to communicate with your audience and customers. They need you even more than they did a few months ago.

Innovate Your Marketing Strategy for the New Normal [podcast]2020-08-10T00:25:31-04:00

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

2020-07-13T23:59:30-04:00

Is your content irresistible? Use this 10-point checklist to create content that captures attention, earns trust, more likes, traffic, leads, sales and customers!

Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]2020-07-13T23:59:30-04:00

6 Ways to Give Your Brand Personality [podcast]

2020-07-06T17:39:03-04:00

A brand personality is a set of characteristics attributed to your brand that make it more human. It is shaped and molded by how the brand acts, what it says and what it looks like. Your brand personality is the living essence of who you are. Giving your brand personality equals giving your brand something to connect with. Just as humans have different personalities, so do brands. Having a brand personality is what separates your brand from the status quo. It's what helps you stand out from the digital noise. It's what separates you from others in your industry. A brand personality is what connects your audience, partners, community with YOU, your brand and the people inside.

6 Ways to Give Your Brand Personality [podcast]2020-07-06T17:39:03-04:00

10 Things You Must Know About Your Customer [podcast + ebook]

2020-06-26T14:46:14-04:00

Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Knowing your customer should be your #1 priority for your marketing and business. It is what will make or break your business both online and offline.

10 Things You Must Know About Your Customer [podcast + ebook]2020-06-26T14:46:14-04:00

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

2020-08-10T00:28:09-04:00

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]2020-08-10T00:28:09-04:00

Marketing Tips And Tricks For Your Website

2020-06-24T00:00:01-04:00

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Marketing Tips And Tricks For Your Website2020-06-24T00:00:01-04:00

How to Write Stunning Blog Post Titles

2020-06-23T23:58:43-04:00

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How to Write Stunning Blog Post Titles2020-06-23T23:58:43-04:00

How to Keep Your Business Visible During Crisis

2020-06-23T23:54:41-04:00

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How to Keep Your Business Visible During Crisis2020-06-23T23:54:41-04:00

I Miss Your Smile #Covid19

2020-08-10T00:30:07-04:00

Corona virus has stolen our most valued communication which is the beauty of our smiles. I miss your smile.

I Miss Your Smile #Covid192020-08-10T00:30:07-04:00

Increase Content Marketing ROI by Stopping These 8 Bad Habits

2020-08-10T00:27:25-04:00

Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can't skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing.

Increase Content Marketing ROI by Stopping These 8 Bad Habits2020-08-10T00:27:25-04:00

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