Do you lack the trust factor? Establishing trust and authority are critical to achieve business results online. Build an integrated platform that inspires, invites conversation and nurtures relationship.
Do you wish you could get your CEO on Twitter? Want to get your c-suite, stakeholders and team members to jump on the social networks? It's critical to have a plan with goals and objectives, and a plan to get their buy-in before pushing them to the social networks.
Relationships are the life raft to social media, technology and business change. Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk. The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships.
How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities? Building communities requires trust, investment in time, resource and development and disemmenation of content that inspires and connects humans in meaningful ways.
Learning the difference between authenticity and transparency is key to building relationships and earning trust via social media marketing.
Smart brands are already tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent!
Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn't be further from the truth.
For small business, startups, entrepreneurs, and even "corporatepreneurs" within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing.
The heartbeat of social media is humans. The goal for businesses and the people within them is not to "do social" but to be social. Even "being social" is often not enough. We must be socially relevant. The best way to be relevant is to connect as humans, to inspire and connect in a way that nurtures meaningful and authentic relationships that endure the technology and platform changes that are thrown at us constantly.
The only guarantee in social business is change. Marketers and business leaders must embrace new technologies, processes and ways of empowering brand evangelists.
You envisioned a blog rockin' with amazing content, engagement, community and of course new business leads.
Generate leads and nurture relationships with email marketing. Know your customer, and provide content to help them solve business problems and achieve goals.
If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on.
Did you know that 90% of mobile phone users keep their device within arms reach 100% of the time? In this special 10 minute "Sunday Weekend edition" of the Social Zoom Factor podcast I share how my entire family has learned to unplug and live in the moment. I hope it will inspire you to do the same!
Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about?
Are you creating memorable brand experiences and providing your audience exactly what they need? Knowing your audience intimately will increase business results.
You can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort.
Even the smartest and most social savvy business leaders fall victim to random acts of marketing (RAMs).
Hello there and welcome to the Social Zoom Factor ...
