Creating Memorable Brand Experiences: Make them Sweet & Simple
2017-02-08T00:34:06-05:00Creating memorable brand experiences can set great brands apart from average brands. Create experiences that engage, excite and entertain.
How to Get Your Social Media Budget Approved #SocBiz
2017-02-08T00:34:06-05:00One of the greatest challenges for marketers and business leaders when it comes to social media is often obtaining the necessary support and funding to achieve the desired goals and objectives. This article will help you get your social media budget approved. I want to help you achieve early results and win the support of your c-suite and stakeholders as early as possible.
10 Ways Small Business Can Compete in a Big Business World!
2018-08-17T08:53:35-04:00How does a small business compete in a big business world? Small business leaders must know what levers they can pull to ignite their success quickly. Check out these 10 levers small business leaders can pull to rock some real results. Many of these can be done in a relatively short period of time for those who have a baseline and foundational business and marketing experience.
What is Your Social Brand Zoom Factor?
2017-02-08T00:34:06-05:00You must find your own social brand zoom factor. What will help you stand above status quo? How will you differentiate from the masses
15 Easy Steps to Ignite Employees as Brand Evangelists #SocialEmployee
2017-02-08T00:34:07-05:00Organizations large and small struggle with getting their voice heard. Marketers want to increase brand awareness, brand humanization, brand equity and of course do so in a way that positively impacts the bottom line. What many business leaders and marketers do not realize is that their most vibrant, powerful, and potentially loyal brand evangelists are right within the walls of their corporation.
Social & Digital Body Language – 105 Factors Impacting Business & Personal Brands
2017-02-08T00:34:07-05:00105 ways your digital body language impacts your brand and how your audience perceives you. Knowing your digital body language and consistently working to keep it in sync with your overall business and brand goals will help you stand above the crowd.
Go Big or Go Home! #Entrepreneur #Startup
2017-02-08T00:34:07-05:00What will you accomplish in the next 1, 2 or 10 years if you have no fear of failure? What will happen if you go for your dreams more than you worry about not achieving them?
Social Media Policy & Governance: 17 Tips to Mitigate Social Business Risk
2018-08-17T08:53:04-04:00Ignoring social media is not going to make it go away and it will increase your risk of a future problem or crisis more than it will help.
8 Steps to Develop a Social Business Strategy (slide deck)
2017-02-08T00:34:08-05:00Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders
2017-02-08T00:34:08-05:00One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.
Enough of the Exaggerated Sales Pitch, Prove Some Value!
2017-02-08T00:34:08-05:00There is not a day goes by that I do not receive at least 5 -10 emails or web form contacts asking me to support an event, partner or give free consulting advice or services to an over blown promise and sales pitch.
Want Social Business Buy-in? Do More Than Move Their Cheese!
2017-02-08T00:34:08-05:00If you want social business to take root in your organization you must do more than move the cheese of folks who are happy with where it is. You must inspire, educate and empower. You must ignite a movement that is bigger than you, them or your business. You must start inside but focus also on the larger ecosystem, your clients, partners and stakeholders and how you can provide the greatest value possible.
Why Mindset Matters
2017-02-08T00:34:08-05:00Is a negative mindset holding you back? Change your mindset, change your business. How you approach each day determines the success of you, your team and your business.
22 Tips to Get the Twitter Conversation Started and Rockin’!
2017-02-08T00:34:09-05:0022 Tips to help you get the conversation on Twitter or any social network started. Be confident, be you and have a purpose for your efforts.
Why You Can’t Put Tools & Technology Before Humans in Social Business #BeHuman
2017-02-08T00:34:09-05:00There is danger in over focusing on tools and technology and leaving out the human aspect of social business. It is humans who must use and believe in the technology.
6 Steps to Keep Your Teens & Family Safe on Social Media #SocialSavvyFamily
2017-02-08T00:34:09-05:00It is critical we help our entire family become socially savvy. Being socially savvy includes being smart about the social networks, knowing the risks, knowing how to get out of trouble when it happens and having fun! Communication is critical to success from the start to help it be an enjoyable experience for all.
#SocialSavvyFamily Seminar: Be Safe, Smart & Have Fun with Social Media #Orlando
2017-02-08T00:34:09-05:00Social networks are becoming the norm for how teens, adults and even grandparents communicate. Welcome to Generation S, the generation who chooses to be social. It is not limited by demographic such as age, education or location. It's simply a choice.
Measuring Social Media ROI 101: Workshop for University Central Florida #UCF (slideshare)
2017-02-08T00:34:09-05:00Achieving ROI with social media requires alignment to business goals, objectives and audience needs. Know what you want to measure before selecting tools.
How to Be a Social Media and Social Business Rebel! #SMRebel
2017-02-08T00:34:09-05:00Be a social media rebel. Stand about status quo. Rise above and focus on real value and business results. Quit over focusing on vanity and social buzz metrics.
10 Reasons Nobody Reads Your Blog and How to Fix It!
2017-02-08T00:34:10-05:00Build it and they will come! This statement couldn't be further from the truth when it comes to online marketing. It is amazing that some business and marketing leaders still believe this.