Are you creating memorable brand experiences and providing your audience exactly what they need? Knowing your audience intimately will increase business results.
You can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort.
Even the smartest and most social savvy business leaders fall victim to random acts of marketing (RAMs).
Hello there and welcome to the Social Zoom Factor ...
Creating memorable brand experiences can set great brands apart from average brands. Create experiences that engage, excite and entertain.
One of the greatest challenges for marketers and business leaders when it comes to social media is often obtaining the necessary support and funding to achieve the desired goals and objectives. This article will help you get your social media budget approved. I want to help you achieve early results and win the support of your c-suite and stakeholders as early as possible.
How does a small business compete in a big business world? Small business leaders must know what levers they can pull to ignite their success quickly. Check out these 10 levers small business leaders can pull to rock some real results. Many of these can be done in a relatively short period of time for those who have a baseline and foundational business and marketing experience.
You must find your own social brand zoom factor. What will help you stand above status quo? How will you differentiate from the masses
Organizations large and small struggle with getting their voice heard. Marketers want to increase brand awareness, brand humanization, brand equity and of course do so in a way that positively impacts the bottom line. What many business leaders and marketers do not realize is that their most vibrant, powerful, and potentially loyal brand evangelists are right within the walls of their corporation.
105 ways your digital body language impacts your brand and how your audience perceives you. Knowing your digital body language and consistently working to keep it in sync with your overall business and brand goals will help you stand above the crowd.
What will you accomplish in the next 1, 2 or 10 years if you have no fear of failure? What will happen if you go for your dreams more than you worry about not achieving them?
Ignoring social media is not going to make it go away and it will increase your risk of a future problem or crisis more than it will help.
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.
There is not a day goes by that I do not receive at least 5 -10 emails or web form contacts asking me to support an event, partner or give free consulting advice or services to an over blown promise and sales pitch.
If you want social business to take root in your organization you must do more than move the cheese of folks who are happy with where it is. You must inspire, educate and empower. You must ignite a movement that is bigger than you, them or your business. You must start inside but focus also on the larger ecosystem, your clients, partners and stakeholders and how you can provide the greatest value possible.
Is a negative mindset holding you back? Change your mindset, change your business. How you approach each day determines the success of you, your team and your business.
22 Tips to help you get the conversation on Twitter or any social network started. Be confident, be you and have a purpose for your efforts.
There is danger in over focusing on tools and technology and leaving out the human aspect of social business. It is humans who must use and believe in the technology.
It is critical we help our entire family become socially savvy. Being socially savvy includes being smart about the social networks, knowing the risks, knowing how to get out of trouble when it happens and having fun! Communication is critical to success from the start to help it be an enjoyable experience for all.
