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Audiences can not be owned because human beings can not be owned. You do not own your audience, social media community or blog readers.
Brands who invest in brand humanization often see quicker business results and higher customer satisfaction. Twitter is a great way to build relationships.
Value my time and I will value you and your brand. Influencer marketing, brand advocates and earned media is as much art as it is science.
Download this free 2014 content marketing editorial calendar template to help you plan your content, connect with your audience and achieve business goals.
Do you ever feel like you are sitting on the sidelines of business or life, waiting for that perfect shot or perfect time to make a move? Are you waiting on the perfect timeframe to launch a new business or product line?
Many brands are seeing their Facebook business page engagement and reach decline exponentially due to recent changes Facebook has made to their algorithm. As a result many business marketers who have put all of their social business and social media marketing eggs into Facebook are "freaking out."
For me the New Year is always an opportunity to look back on what we have learned, how we have grown and most importantly focus on where we are going. Seems like just yesterday we were writing out predictions for 2013, excited for where they year would take us both personally and professionally. 2013 delivered a wake-up call for many brands. Smart business leaders realized (if they hadn't already) that social media is here to stay. They also started to understand it's much deeper than a tweet stream or Facebook page. Smart brands know it's about social integration, about taking steps toward being a social business more than it is learning how to tweet.
Fedex delivery driver goes the extra holiday mile in delivering smiles and amazing customer service. Brand humanization case study.
At the core of social business is human beings. The reason businesses of all sizes need the technology, data, metrics, and analytics is so they can better understand and serve their customers, employees, partners, stakeholders, audiences, and larger ecosystem to drive desired outcomes.
Smart marketers already have their head and team blazing new paths into 2014. Thought leaders and social business experts are already publishing blog posts predicting trends. Business leaders are anticipating needed changes and trying to make sense of it all so they can best prioritize investment, ready their workforce and appropriately plan for the year ahead.
It takes 6-7 brand touches before someone will remember your brand. Every impression counts and will either be positive, neutral or negative.
Nurturing communities to earn the support and develop tribes of loyal brand evangelists takes time. Business leaders must realize that it is a journey, not a destination. Earning the trust of community members requires trust, investment of time, resources, content that inspires and connects. The only guarantee in life and business is change. This is particularly true when it comes to social media and building communities. Building communities in a changing ecosystem requires proper research, planning, execution, agility and patience.
It's time you stop settling for status quo. 2014 is approaching and this is a perfect time for you to pull your bad status quo, "suck less" head out of the Facebook sand. Pick up the pieces, wipe off the dirt from your knees and let's get your business in order.
The IBM team joined #GetRealChat on November 6th, 2013 for a discussion on reinventing the work place with a goal of delivering the best possible customer experience.
People determine the success or failure of an organization. Highly engaged employees are 87% less likely to leave their organizations than highly disengaged employees.
Turning off digital isn't possible as the social web never shuts off. You can shut off your computer, tablet or smart phone but the social web always seems to call your name. It's usually whispering things like "turn me on, push that button, scroll me, don't leave me off for so long."
We have all seen them. They show up in the conference room, board room and client meetings. They wind up smack dab in the middle of projects. Teams get side tracked by them. We see them eat our time, ROI, budget and free time.
There are numerous questions I hear from clients, partners, colleagues and audiences when I speak and train when it comes to social media, influencer marketing, social business integration, Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, mobile marketing, blogs, content marketing, conversion funnels, social listening, social measurement, analytics, community development, community sustaining, relationships and the list goes on.
Food trucks can leverage social media to create memorable brand experiences, engage community, loyal evangelists and grow business.
