Content Marketing Editorial Calendar Template 2014
2017-02-08T00:34:14-05:00Download this free 2014 content marketing editorial calendar template to help you plan your content, connect with your audience and achieve business goals.
You Can’t Make the Shots You Don’t Take!
2017-02-08T00:34:14-05:00Do you ever feel like you are sitting on the sidelines of business or life, waiting for that perfect shot or perfect time to make a move? Are you waiting on the perfect timeframe to launch a new business or product line?
Should You Jump the Facebook Ship & Head Over to Google+? [video]
2017-02-08T00:34:16-05:00Many brands are seeing their Facebook business page engagement and reach decline exponentially due to recent changes Facebook has made to their algorithm. As a result many business marketers who have put all of their social business and social media marketing eggs into Facebook are "freaking out."
Top 16 Social Media Predictions for 2014
2017-02-08T00:34:16-05:00For me the New Year is always an opportunity to look back on what we have learned, how we have grown and most importantly focus on where we are going. Seems like just yesterday we were writing out predictions for 2013, excited for where they year would take us both personally and professionally. 2013 delivered a wake-up call for many brands. Smart business leaders realized (if they hadn't already) that social media is here to stay. They also started to understand it's much deeper than a tweet stream or Facebook page. Smart brands know it's about social integration, about taking steps toward being a social business more than it is learning how to tweet.
@Fedex Brand Humanization Case Study: Driver Delivers Holiday Smiles #customerservice
2017-02-08T00:34:17-05:00Fedex delivery driver goes the extra holiday mile in delivering smiles and amazing customer service. Brand humanization case study.
Humans at the Core of Social Trends in 2014 #GetRealChat Recap w/ #IBMConnect
2017-02-08T00:34:17-05:00At the core of social business is human beings. The reason businesses of all sizes need the technology, data, metrics, and analytics is so they can better understand and serve their customers, employees, partners, stakeholders, audiences, and larger ecosystem to drive desired outcomes.
Social Media Trends in 2014 #GetRealChat Dec 10 w/ #IBMConnect
2017-02-08T00:34:23-05:00Smart marketers already have their head and team blazing new paths into 2014. Thought leaders and social business experts are already publishing blog posts predicting trends. Business leaders are anticipating needed changes and trying to make sense of it all so they can best prioritize investment, ready their workforce and appropriately plan for the year ahead.
Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand
2017-02-08T00:34:23-05:00It takes 6-7 brand touches before someone will remember your brand. Every impression counts and will either be positive, neutral or negative.
Building, Growing & Sustaining Social Communities [includes Slideshare Presentation]
2017-02-08T00:34:23-05:00Nurturing communities to earn the support and develop tribes of loyal brand evangelists takes time. Business leaders must realize that it is a journey, not a destination. Earning the trust of community members requires trust, investment of time, resources, content that inspires and connects. The only guarantee in life and business is change. This is particularly true when it comes to social media and building communities. Building communities in a changing ecosystem requires proper research, planning, execution, agility and patience.
Social Media Marketing Strategy: How to Suck Less
2017-02-08T00:34:24-05:00It's time you stop settling for status quo. 2014 is approaching and this is a perfect time for you to pull your bad status quo, "suck less" head out of the Facebook sand. Pick up the pieces, wipe off the dirt from your knees and let's get your business in order.
71% CEOs Believe Human Capital is Key Source of Sustained Economic Value
2017-02-08T00:34:24-05:00The IBM team joined #GetRealChat on November 6th, 2013 for a discussion on reinventing the work place with a goal of delivering the best possible customer experience.
Empowering Social Employees – @IBMSocialBiz Case Study #GetRealChat #DigitalExp
2017-02-08T00:34:24-05:00People determine the success or failure of an organization. Highly engaged employees are 87% less likely to leave their organizations than highly disengaged employees.
Your Digital Lifestyle – Is it Time to Redefine Value?
2017-02-08T00:34:24-05:00Turning off digital isn't possible as the social web never shuts off. You can shut off your computer, tablet or smart phone but the social web always seems to call your name. It's usually whispering things like "turn me on, push that button, scroll me, don't leave me off for so long."
9 Tips to Stomp Random Acts of Marketing & Social Media! #NoRAMs
2017-02-08T00:34:24-05:00We have all seen them. They show up in the conference room, board room and client meetings. They wind up smack dab in the middle of projects. Teams get side tracked by them. We see them eat our time, ROI, budget and free time.
Inspire Me Please! #inspireme
2017-02-08T00:34:24-05:00There are numerous questions I hear from clients, partners, colleagues and audiences when I speak and train when it comes to social media, influencer marketing, social business integration, Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest, mobile marketing, blogs, content marketing, conversion funnels, social listening, social measurement, analytics, community development, community sustaining, relationships and the list goes on.
20 Social Media Tips for Food Trucks
2017-02-08T00:34:25-05:00Food trucks can leverage social media to create memorable brand experiences, engage community, loyal evangelists and grow business.
8 Questions You Must Answer To Grow a Vibrant Facebook Community
2017-02-08T00:34:25-05:00Many marketers jump on Facebook and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results. The truth is that although some Facebook marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky.
Moving from Social Media Buzz to Social Media Buck$!
2017-02-08T00:34:25-05:00Buzz marketing, word of mouth marketing, influence marketing. You know the buzzwords. You want people talking about you and your brand. There is nothing wrong with wanting such. The question is are you generating buzz that leads to bucks? Or are you generating buzz wishing you had more bucks?
Bridging the Social Digital Divide C-Suite and Beyond [includes Slideshare Presentation]
2017-02-08T00:34:25-05:00We are leaving entire segments of people out of the conversation because they don't know the tools. They don't know the language. They don't know how to tweet in 140 characters to get a message across.
Social Listening Case Study: Florida Mall 1st Store to Reply to Tweet in 8 Mos #Orlando
2017-02-08T00:34:25-05:00It shouldn't be news to anyone who knows the first thing about social media that becoming part of the conversation is a requirement, not an option. After all, social media is one big fat conversation. There is likely a conversation happening in your honor right now.