Many marketers jump on Facebook and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results. The truth is that although some Facebook marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky.
Buzz marketing, word of mouth marketing, influence marketing. You know the buzzwords. You want people talking about you and your brand. There is nothing wrong with wanting such. The question is are you generating buzz that leads to bucks? Or are you generating buzz wishing you had more bucks?
We are leaving entire segments of people out of the conversation because they don't know the tools. They don't know the language. They don't know how to tweet in 140 characters to get a message across.
It shouldn't be news to anyone who knows the first thing about social media that becoming part of the conversation is a requirement, not an option. After all, social media is one big fat conversation. There is likely a conversation happening in your honor right now.
There are now more Facebook Contest options since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs. So how can you decide which to use?
Is your social media community listening to You? Do they follow your advice? Are you making them think different? Are you inspiring them to be better, be more and be something greater than what they could do without your information and help?
YOU are the media! Keynote presentation for Florida Blogger & Social Media Conference held at Full Sail University in Orlando, Florida.
IDC predicts that by 2015 there will be approximately 1.3 billion mobile workers. Yes, you read that right, 1.3 billion, not million.
With photos and media being a natural and popular means of sharing and communicating in online, digital media, Instagram is a “go-to” app for mobile users wanting to customize and share photos.
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The introduction of social media has birthed tens of thousands of overnight self proclaimed marketing experts. While some are using good practices to help the businesses they work in or work for achieve results, some have unfortunately fallen to lazy, spamming tactics. I have great concern for this movement to lazy marketing. The social networks such as Facebook certainly aren't doing much to stop it. In reality they are arming the lazy marketer.
This is an open letter to the social media and blogging ecosystem. The purpose of this blog post is to kindly ask you to please quit telling me that words such as strategy, integration, culture, authenticity, content, rock star, transparency, framework, architecture, ROI, influence, engagement, earned media, thought leader, KPI, infographic, buckets are bad or even voodoo.
I get contacted at least several times a week with prospects looking to hire me for keynote speaking opportunities. The first thing they usually ask me is "what is your ONE THING." They are wanting to know what is the ONE thing I do. Many keynote speakers and trainers focus in on ONE thing. They either do Facebook, LinkedIn, Twitter, content marketing, branding or a million other things.
Facebook tags... some love them, some not so much. Facebook tagging is a feature that enables the "tagging" of a Facebook personal profile and brand pages.
Facebook moved to quietly do away with the 20% max text ...
Social business is a journey, not a destination. It requires training, endurance, agility and teamwork.
Prior to the advent of social media, you were constrained to a phone call, and preferably a face to face meeting in order to “look for the hook”. Get in the office – pictures of kids. BINGO! Talk on the phone, prospect is headed to basketball game. BINGO!
There is no fast track to social business and online marketing success. Designing user experiences that inspire and empower your target audience to succeed in life and business takes focus, commitment and an understanding of who your audience is and what they want from you.
As of this month, Facebook announced that Graph Search (first ...
