Delighting your audiences can differentiate you from competition. Inspire your audiences with content marketing, social brand humanization, and knowledge that will help your audience achieve goals, drive efficiencies and be better.
When Mark Zuckerberg created Facebook in his Harvard dorm room ...
A key requirement in developing and executing a social media strategy that will deliver results is to know your audience. What are the demographics?
Are you sharing your best stuff? Are you inspiring, educating, empowering your readers? Or are you providing them the same boring content already being blasted on every blog and social network across the internet?
Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
Email marketing continues to be a strong method digital marketers can utilize as part of their marketing mix. It is a universally used tool that everyone sits down to check at work or home.
Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it's as easy as a simple blog post and you're done. This couldn't be further from the truth. Every piece of content you create should have a marketing plan to support it. Why invest in something if you don't have a plan for how you are going to reap benefit from such?
Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards.
Today was my last day on an amazing business trip in Spain. I am in Madrid visiting a client, the British Council. I was invited to speak, train and consult with a group of amazing social business and digital marketing leaders.
There is no fast track to social media or social business. There is only one track and that is the investment in the heartbeat of the social ecosystem, which is you and me.
The number one question I hear when it comes to ...
Marketing as a profession has evolved leaps and bounds the ...
Guest post by Nancy Costopulos, Chief Marketing Officer, American Marketing ...
If you want to achieve a positive ROI on your website investment you must know your audience, set goals and implement an integrated strategy to engage your visitors.
Facebook Contests help brands to reach, engage, and grow their Facebook community by increasing sharing, commenting, virality.
Google, you have an identity & strategy problem. I don't know who you are and I don't know if you do either. Your current actions are not making me think you do. Yes, you may have an integrated strategy that is going to "blow me down Popeye". However, I am not seeing it.
Just when we thought social media and business leaders were finally starting to "get" the importance of real relationships with human beings, unfortunately there seems to be a new wave of cheaters, influence score addicted self proclaimed "gurus" that are willing to risk their reputation, integrity, ethics, trust, clients and relationships for a few hundred or tens of thousands fake Facebook fans.
Facebook's March 7, '2013, Live Event at their Menlo Park headquarters outlined the new features of the revamped News Feed. Noting that it was "mobile-inspired," the unveiling keyed on the value of images, the desire for users to control and have access to whatever content they want to see, and the value of an even richer experience in the location where users spend the majority of their time.
Just when you thought you had your Google Plus page lookin' good (or maybe not), they have slipped in some changes on us over night. Images just got super size, addition of local review tab and more.
When the going gets tough in business or life, the tough pull out a dash of faith, prayer and a Dr Seuss quote!
