Do you lack the trust factor? There could be many different reasons why your communities are reluctant to engage with you. One of the most common reasons is that they don't trust you. You have all the pretty colors, bells and whistles for your online presence but you lack credibility. You lack the trust factor.
So you've heard about hashtags, tweet chats, Twitter parties, tweet addiction but you have never joined in. Could be because you are afraid of what might happen to your brain or life if you too become as addicted as you see some of the crazy blue bird lovin' folks out there. Or, is it that you aren't quite sure what a hashtag or tweet chat is and why you should care? Well, I have a quick solution to help you make a more educated decision.
Life as a CMO is transforming by the minute. Social media and social business present tremendous opportunities coupled with demands that simply didn't exist before. The importance of working and partnering across functions, organizations, and channels is not an option, but required for survival. Marketing, IT, sales, and customer service teams must work together with a set of common goals, objectives and a solid, supporting and integrated social business infrastructure.
Are you building relationships or a social influence score? The time has come we get real once and for all on the human aspect and lack there of within the social landscape.
Hashtag, hashbrown, same thing right? Actually though both are very tasty, the two are quite different. If only I had a free week long vacation for every time someone asked me what the difference is between a hashtag and a hashbrown. If I did I would be living permanently on a quiet, remote island and probably not writing this blog post!
Cyber Monday… either you are ready or you're not! Many businesses miss out on a great day to increase sales and connect with their audience because they think it’s only for the big online retailers. Wrong! You don’t have to be Best Buy, Wal-Mart, IBM or Apple to tap into the power and fun of Cyber Monday.
Each year I usually write a post about all the ...
It was early 2009, and I was still working in the walls of corporate America. I setup an account with the friendly little blue bird, named Twitter. It was from that moment I saw the power of the tweet and what it had in store for my life. I didn't think twice about the Twitter handle when I set it up. I knew I loved marketing, I am a nut and my name is Pam. Without much thought the Twitter handle "@PamMktgNut" was born!
Why is it all good social networks have to cave to the social game? Just when we finally got use to Klout's K+'s and even enjoy a perk or two, now even LinkedIn is following suit with the gaming. At least Klout has a direct focus on influence and have fun while doing such. Kred is doing the best they can to bring both offline and community influence into consideration and much more.
Are you hitting your head against the wall trying to figure out how to get more Facebook likes, Twitter followers or connections? Maybe you are focusing on the wrong metrics? Have you thought about why someone should like your page? Why should someone follow you? Read your blog or connect with you on LinkedIn?
So you have finally said "yes." It feels almost like as big of a commitment as the day that special someone said "I do!". You honestly never thought this day would come. You thought that crazy lil' blue bird was a fad. Something that would fly away and you could move on with your day job. Nope, that lil' blue bird is still live and kickin'! Crazy thing is you are starting to see the power of the blue bird and it's friends. You are seeing people you never thought would jump on Twitter, love it. You are seeing other CEOs, CMOs and even your best friend nurturing relationships.
We've all seen them. People and brands spamming and begging for everything from clicks, follows, likes, +1's, pins and comments. They often think they are being creative or avoiding looking like a spammer if they vary the time of day or words used. Spammers are fooling few. The truth is if you are using social media to beg for Facebook likes, Twitter follows, LinkedIn contacts, website views or other, we know it.
If you have attended, managed or spoken at an event ...
As human beings it is natural for us to gravitate and want to learn things that we know we can succeed at mastering! When it comes to social media and the associated tools and technology, it's no surprise people are attracted to their geeky side. However, there is so much more to social media than tools and technology.
Famous words of our new favorite P90x family friend... "Bring it! Just keep pushing play. Don't quit, you can do it. You want guns, you have to work for them. Do what you can do. Have a bad leg, bad knee then just do what you can do. Most workouts would be quitting right now, NOT P90x! Whatever you do, don't quit."
We have all seen them...the videos, photos and social network status updates by frustrated parents. Parents should take an active and positive role in helping kids to proactively manage their online reputation. Think before you tweet, post and pin regardless if it's about your, your business, or your kids. Inspire them to connect to grow and to achieve both online and offline.
Woke up this morning to an inbox filled with questions about the KitchenAid tweet gone bad. It's funny how many minimize the power of Twitter. How many times have we heard "it's just a tweet." Or "what can really be said in 140 characters?" Well, ask KitchenAid this morning what impact 140 characters can have on your day and your brand. KitchenAid isn't the first to deal with such an issues. My question is when will brands wake up and realize they need to take the 140 character communication medium serious? A simple audit can help identify these issues.
Blog posts can be a great test bed for all sorts of marketing and social media strategies and tactics that can help you better meet your business goals and objectives. If you know you have written a few killer blog posts, why not leverage the same content for other marketing and social media activities and tactics?
We have all seen them or done them. The social media party fouls. We may want to think everyone is following a standard norm for social media engagement interaction and building of relationships. Bottom line, people are people. Social media is filled with people. The social media party foul is simply a fact of life on the social networks. Will they ever go away? Chances are high they won't. So what can we do about them? I say have fun with them. Here is a short list of 70 party fouls. Now the big question is... can you admit you have done or still do at least a few of these?
As fall and winter approaches it's time to gather up the cozy sweaters, blankets and fall comforters. As we prepare our minds and home for the cold and upcoming holiday it gives us peace. It reminds us of the memories, the good times by the fire or the Christmas at the ski resort or even the beach if you live in a tropical area. What is the social fabric you are sewing? What threads are you using to weave your masterpiece for 2013? Are you using threads of conversation, valuable content, being real, and inspiration? Are you creating a masterpiece that has trust, integrity and relationships designed into it's DNA?
