#GetRealChat Today 1pm et with @IBM’s @ELANAERA Exec. Dir Product Line Mgmt
2017-02-08T00:34:54-05:00Join us on #GetRealChat today with special guest Elana Anderson ...
15 Reasons to Be Your Own Social Business Frog
2017-02-08T00:34:54-05:00Following in the footsteps of others is something many people and businesses do without thinking. We know we need best practices. We know there are many things in business and life that have already been done. Where do you draw the line? How do you know when to follow the leader versus be your own frog?
My Promise to You Social Media Friends
2017-02-08T00:34:55-05:00There are times in life when you have those moments of realization. Those moments of how much you have to be thankful for. You look around your world, your business, family and life and realize how blessed you really are. It's often the little things that make it so. It's the flowers on the Magnolia tree outside, the bike rides to school with the kids and the friends we have online. Sometimes it's the little 140 tweets or the private Facebook messages that make you tear up in a few seconds. It's new friends, old friends and real friends. It's friends across the globe, friends in your back yard.
3 Easy Steps to Maximize and Organize Your Content Marketing This Week!
2017-02-08T00:34:55-05:00Content marketing... I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business.
If I Were a Social Chamber of Commerce or Association President
2017-02-08T00:34:55-05:00We work with several Chamber of Commerce and Association leadership teams. We help them with everything from social media training to social business strategic planning, goal setting, integration and execution (do for you social media marketing services). Associations and Chamber of Commerce organizations hold a soft spot in my heart because they were of course one of the first business networking groups. They have deep roots and have the potential to offer much value to businesses new and old.
34 Social Media Truths in a Nut Shell
2017-02-08T00:34:55-05:00The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content. The marketing nut community and loyal followers will probably see many familiar quotes and concepts. I hope they have inspired you, educated you and provided you value over the months we have discussed and debated them! I look forward to many more great conversations and debates in the coming months!
Case Study: My 12 Yr Old Puts More Value on His Time Than Most Small Business Owners
2017-02-08T00:34:56-05:00There is more to life than work. The hours you spend on anything are consuming your brain, your emotions, and of course time in your day. The goal is that you are spending your time on things that offer you value in a form that brings you more joy, money, peace or happiness. The goal is yours and not for me to decide.
I Respect Your Social Media Community – Do You Respect Mine?
2017-02-08T00:34:56-05:00The purpose of this post is to talk about the OPC. Ever heard of an "OPC?" OPC = Other People's Communities. A community does not just happen overnight. You can't just decide "hey, I am going to launch my product on October 1st and by October 31st I will have a line waiting to click like on my Facebook page, loads of fans visiting my Facebook page daily, an opt-in email list over flowing with qualified leads and a lines of new clients ready to get out their credit card to buy from me or download my new app." As much as we wish it worked this way, the truth is it just simply doesn't.
Social Media Political Candidate Campaign Managers Do Your Job!
2017-02-08T00:34:56-05:00Efforts of robots are for movies, not political campaigns or the future of our country! Social campaign managers for the political candidates need to acknowledge their purchasing of fake Twitter followers and Facebook likes is doing nothing for the American people!
10 Reasons Why I Don’t Retweet You & Your Content
2017-02-08T00:34:56-05:00Do you spend your day begging for retweets? Are you "that guy" or "that girl" that everyone avoids on Twitter and Facebook? If yes, take a look at your content, goals and objectives as the answers are within the walls of your company!
20 Tips to Tame the Wild Social Media Beast
2017-02-08T00:34:57-05:00You are not alone if you feel that your social media program has gotten a bit unruly. You may or may not have adaquate team coverage to stay on top of everything. Or it could be you simply didn't know what you were getting yourself into when you started what you thought was going to be a simple "Facebook page" last year.
Yikes! The Social Media Quick Fix Band-Aids are Falling Off!
2017-02-08T00:34:57-05:00It's not like we didn't tell ya' folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following. As Facebook and other networks are rolling out more intelligent algorithms, advertising and revenue platforms the game is changin'.
55 Signs You’re Still Addicted to Social Media & Twitter
2017-02-08T00:34:57-05:00It's been awhile since I wrote one of these posts. I think we have all pretty much confirmed we have addiction problems to social media and that crazy little blue bird. Just when we thought it couldn't get any worse now we have pins and plusses to worry about. So, just in case you thought you were out of luck in getting a free pass to social media addict bootcamp, no worries. If you answer yes to at least 50% of the below signs then you are still officially addicted.
10 Easy Ways to Rock Your Brand on Facebook!
2017-02-08T00:34:57-05:00It's not news that the noise on the social platforms is getting louder. It's becoming harder to stand out from the crowd. Many Facebook pages are finding themselves at a social table for one with little conversation going on despite all those "likes" they begged for in the early days.
Social Media in a Nut Shell
2017-02-08T00:34:58-05:00Social business is not easy. You don't just wake up and decide... "I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social... because I am social."
How to Build a Social Brand That’s a Sweet Orange in a World of Bitter Apples!
2017-02-08T00:34:58-05:00How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another?
Social Media is NOT Rocket Science!
2017-02-08T00:34:58-05:00This post is different than most that I write. I have a simple message to get across today and I hope you hear it loud and clear. This post started out as a Twitter discussion, then Facebook discussion. You are now getting my head and heart in 140+ on a subject I am obviously very passionate about. QUIT over complicating social media. It is not rocket science.
Sales People – Use LinkedIn or Get Canned
2017-02-08T00:34:58-05:00From a sales and prospecting perspective, if you are not actively using LinkedIn to foster and build relationships, you are decreasing your close ratio, taking money from your company and yourself and robbing yourself of relationships. Not only relationships with current and prospective clients, but future opportunities for yourself and career.
Maximize to Monetize – Leverage What Ya’ Got for Social Business Success!
2017-02-08T00:34:59-05:00So it's Monday morning and you enter into the conference room for the team meeting. The agenda's obviously differ by niche, role and organization. However, almost one thing is certain. Chances are there is more talk, plans and stress about what you need to do that is NEW. What is the next BIG THANG that is going to get you on the map? How can you build the fastest, baddest Facebook campaign? Or maybe it's the new Facebook or Twitter ad campaign? Or the big car giveaway for the local charity.
Small Business Success: What We Can Learn from a Good HairStylist
2017-02-08T00:34:59-05:00Those that know me know that I'm a big believer in taking time to rejuvenate so we can reinvigorate our life and business. I hit a creative wall the past few days and couldn't get myself to finish any of the million blog posts half written in outline form on my iPhone, iPad and Evernote. I definitely wasn't feeling inspired to start anything brand new.