Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and ideal customers in memorable, meaningful and rewarding ways.
Your brand is your promise to all those who come in contact with your brand. Your brand is who you are. It's your promise delivered. It is what your customers experience when they come in contact with your brand the the people who make it what it is, good or bad.
It's not about what technology will do for you, but instead, what you can do with the technology. Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy to prioritize what social networks you invest in for your business.
Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth.
Are you sharing your best stuff? Are you inspiring, educating, empowering your readers? Share content that helps solves problems, offers value to your audience.
Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can't skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing.
There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too.
In addition, understanding the difference between a piece of content, content architecture, content strategy, content tactics, content calendars, visual content, audio content and when to use what, where and how is now a requirement for every marketer in businesses large or small.
Determining the right goals, objectives and metrics for success when developing a social media and digital marketing will set you up for success.
A great way to maximize results of your content marketing, social media and digital marketing assets is with a content calendar. Download this free content calendar for more leads, sales and ROI from every piece of content you create and publish.
Your success as a speaker is not about you. It's not about your suit, your shoes, the revenue you make from the speaking engagement or how many people tweet about your content. Success as a professional speaker roots in putting your audience first. How you connect with them personally and emotionally will make or break your success.
Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business have existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist. The big question is... how do you actually use content marketing to grow your business. Keep reading and I'll help you understand exactly how.
Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people's content and other people's community.
Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.
Here are 20 ways you can bust right through the digital noise to grow your business. Remember it always has been and always will be about the humans.
Conversion rate optimization (CRO) is a process for increasing the percentage of visitors to a website that convert into customers or take the desired action the owner of the website is wanting the website visitor to achieve. CRO helps marketers determine what users are looking for and then giving it to them in the best way possible that will help the visitor take the desired action.
Success in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart.
Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships.
Don't make the mistake of thinking your logo or business card is your brand. A good brand architecture and strategy helps you better share your brand story in an authentic way. Doing such can emotionally bring people closer to your brand in a very real, meaningful and human way. The more confidence you have in your brand foundation the more confidence your ideal customer will have in believing in your brand promise.
Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. If developed and implemented correctly co-created content can help you drive efficiencies in developing and taking to market content that will help you ignite relationships, inspire your audience to connect with you organically and achieve your business goals.
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