The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.
Success in online marketing requires you activate your audience to help them achieve their goals. When you inspire your audience to connect with you with a goal of helping them achieve their goals, you by default achieve your goals when you are successful. Inspire, connect, achieve.
Franchise organizations must embrace social and digital marketing as a game changer to differentiate and stand out from the crowd of noise.
Could it be that you are making some basic content marketing mistakes that are holding you back from the success you deserve and expect?
Imagine this: A couple of years ago as we ...
Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.
85% of Facebook users watch video with the sound off. Is your video and audio content relevant enough to inspire your audience to hit play? Use these tactics to increase video views and podcast listens.
Facebook can be a game changer for small business and even corporate brands. With more than 1.52 billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high.
Content marketing really doesn't have to be as difficult as many content "experts" want you to believe. There are really just a few simple yet very important things you MUST DO if you want to succeed with content marketing to grow your business in 2019. Check out the video below to learn the 3 Things Your Content Marketing MUST Do in 2019. There is no way around these 3 things. They are required for every business, every budget big and small.
Learn the difference of content creation and curation plus tips to develop your own curation strategy to win the hearts, minds and budgets of your ideal customers.
Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Paid advertising costs are increasing. Influencer marketing can be highly beneficial but requires knowledge and investment. Bottom line, the competition is getting fierce in many ways.
Evergreen content is foundational to helping your ideal client and audience solve their smallest and biggest problems. When done right evergreen content will drive continuous traffic to your blog. It's then up to you to make sure you can convert a large percentage of that traffic into community members, new friends or even sales.
Do you struggle with how much of what to share on the social networks? Before now did you truly understand the difference between authenticity and transparency? Has your organization seen success by digging deep into who and what you are? Taking time to develop a plan and get to know your audience?
Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook Live Video, Periscope live video and the list goes on.
Do you get a serious fear of missing out? Use these 5 proven strategies to help you cure the "Chasing Digital and Social Shiny Object Syndrome" once and for all.
It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication.
rands must find a way to be relevant in an Instagram stream somewhere between the cute puppies, Kardashians and a piece of avocado toast their friend just ate for breakfast. It's scary to think the avocado and toaster may be more relevant to your target customer than your silly video advertisement you just wasted the last 3 weeks on.
Strategic planning and execution of tactics is a foundation for any successful project. Regardless if it's a digital, social media, technology transformation, content or brand identity project, the critical success factor is that you must take time to properly plan. You need a strategy, plans and tactics. You need all three and can't be successful if you leave off one of them.
Is your content and digital platform ready for top business performance in 2019? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year!
Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat.
