Generated by All in One SEO Pro v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Pam Moore Fractional CMO to Go, Keynote Speaker, Consultant, Brand Strategist ## Sitemaps - [XML Sitemap](https://www.pammarketingnut.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [blog](https://www.pammarketingnut.com/blog/) - Social media agency, consultant, speaker blog. Pam Moore, CEO Founder Marketing Nutz, Forbes Top 10 Social Media Power training, influencer marketing, web design. - [Limitless Digital Mindset - Smash Limiting Beliefs to Unleash Digital Transformation](https://www.pammarketingnut.com/2023/02/limitless-digital-mindset-smash-limiting-beliefs-to-unleash-digital-transformation/) - Your best competitive weapon in a sea of digital change is a limitless digital mindset that smashes limiting beliefs. The only guarantee marketing and business leaders have today is change. Learning how to navigate digital transformation will make or break your business. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [The AI Creative Ego Gap: Why Leaders Resist AI](https://www.pammarketingnut.com/2026/03/ai-creative-ego-gap/) - The AI Creative Ego Gap™ explains why leaders resist AI before they even begin and how collaboration with AI unlocks innovation. - [AI Job Loss Fears: Leadership in the Age of Acceleration](https://www.pammarketingnut.com/2026/02/ai-job-loss-fears-leadership/) - AI job loss fears are rising as AI acceleration reshapes white-collar work. What leaders need to understand about deployment, identity and accountability. - [If You’re Not Experimenting With AI, Stop Giving Advice](https://www.pammarketingnut.com/2026/02/ai-awareness-gap-experimentation/) - If you’re not experimenting with AI, stop giving advice. Discover why the AI Awareness Gap is growing and how leaders must build evidence to stay competitive. - [Sora AI Video Storytelling: How a Frenchie Universe Sparked My Creative Rebirth](https://www.pammarketingnut.com/2025/12/sora-ai-video-storytelling/) - This is the true story of how Sora AI video storytelling sparked a playful Frenchie universe, millions of views, and powerful lessons for brands and creators. - [People Don’t Buy Products — They Buy Identities](https://www.pammarketingnut.com/2025/09/people-dont-buy-products-they-buy-identities/) - Discover why people don’t buy products — they buy identities. Explore craving, fear, certainty, trust, and AI in branding to build movements that last. - [Brand Authority in AI Search: How to Win in AIO Overviews](https://www.pammarketingnut.com/2025/08/brand-authority-in-ai-search/) - Brand authority in AI search is key to visibility in Google AI Overviews, ChatGPT and Perplexity. Boost trust and clarity with digital trust signals and more - [The Hybrid AI Marketer: How to Build Future-Ready Brand Strategy](https://www.pammarketingnut.com/2025/04/hybrid-ai-marketer-brand-strategy/) - Learn how to become a Hybrid AI Marketer and build a future-ready brand strategy using both AI and human creativity. - [Brand Identity, AI, and the Human Shift No One’s Talking About](https://www.pammarketingnut.com/2025/03/brand-identity-ai-human-shift/) - Most brands are focused on AI, automation, and speed—but they’re missing the deeper shift happening now: identity. Brand identity in the age of AI. In this article, Pam Moore breaks down why knowing who you are—and who your customer is becoming—is the foundation of real growth in 2025 and beyond - [Knowledge is Power: How to Build Authority and Profit With Purpose by Monetizing Your Expertise](https://www.pammarketingnut.com/2014/12/knowledge-is-power-how-to-build-authority-and-profit-with-purpose-by-monetizing-your-expertise/) - Learn how to build authority, monetize your expertise, and create a purpose-driven brand with Pam Moore’s proven strategies. Join her free webinar and unlock your potential today Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Funnel Hacking Live Recap: Love Your Customers, The Russell Brunson Way](https://www.pammarketingnut.com/2024/09/funnel-hacking-live-recap-love-your-customers-the-russell-brunson-way/) - At Funnel Hacking Live, Russell Brunson showed us the true power of building a brand with soul. By putting his customers at the center of his story and combining innovative strategies like AI with deep customer connections, he’s created a movement. In this article, I explore how you can apply these lessons to ignite your own personal and business brand. - [Brand Culture: Cracking the Code for AI Adoption and Growth](https://www.pammarketingnut.com/2024/08/brand-culture-cracking-the-code-for-ai-adoption-and-growth/) - In today's fast-paced AI digital landscape, it's important to keep your brand's presence fresh, strong and consistent. But how do you ensure your brand truly stands out and resonates with your audience? The secret sauce is cultivating a robust brand culture that touches every aspect of your social media and digital marketing strategy. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation](https://www.pammarketingnut.com/2023/05/embrace-the-future-how-marketing-leaders-can-unleash-team-success-with-ai-and-digital-transformation/) - How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation plan and adoption of artificial intelligence and marketing automation - [Unleash Your B2B Sales Superpowers with Artificial Intelligence](https://www.pammarketingnut.com/2023/07/unleash-your-b2b-sales-superpowers-with-artificial-intelligence/) - Unleash Your B2B Sales Superpowers with Artificial Intelligence Ready to add some sizzle to your B2B sales results? Let's unleash your B2B sales superpowers with a little AI magic. Buckle up, my friends, we're about to take off! AI isn't just the wave of the future - it's making waves right NOW. Let's dive into the ocean of benefits AI brings to your sales party Unleash Your B2B Sales Superpowers with AI - Artificial Intelligence - [Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss](https://www.pammarketingnut.com/2023/09/oh-the-places-ai-can-go-a-marketing-journey-with-dr-seuss/) - Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! Remember reading "Green Eggs and Ham" or "The Cat in the Hat"?? Well, now it's time to Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Sales Vibes: Tuning into Your Buyer's Human Frequency](https://www.pammarketingnut.com/2023/09/sales-vibes-tuning-into-your-buyers-human-frequency/) - Do you REALLY Know Your Target Buyer? Are you busy navigating the bustling world of digital marketing and business development? Hustling to get the juiciest ROI from your efforts? Whether you're rocking the digital waves, dancing with influencers, farming or hunting for new leads, or building a business empire, two mega-questions are knockin' at your door. Ready to jam with 'em? Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Limitless Mindset: Rewriting Your Script in the Age of AI](https://www.pammarketingnut.com/2024/03/limitless-mindset-in-the-age-of-ai/) - Your Limitless Mindset and Role in the Digital Age: As the CEO of your mind, you have the authority to make executive decisions about thoughts and beliefs you invest in. This proactive approach not only delivers immediate returns of mental clarity and focus but also sets you up for success for long-term growth and technological evolution. It enables you to move from fearing technology changes to instead shifting to embracing digital transformation as part of your DNA. You then have another super power you can leverage immediately as a competitive weapon! Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Top 10 AI Marketing Strategies You Need to Know](https://www.pammarketingnut.com/2024/04/top-10-ai-marketing-strategies-you-need-to-know/) - Discover the top 10 AI marketing strategies you need to know that drive innovation and success in today's digital landscape. Learn how AI can revolutionize your marketing approach and elevate your brand to new heights. - [Cultivating Innovation: 9 Tactics for Getting Your Team to Hug AI and Innovation](https://www.pammarketingnut.com/2024/04/cultivating-innovation-9-tactics-for-getting-your-team-to-hug-ai-and-innovation/) - Cultivating Innovation: 9 Tactics for Getting Your Team to Hug AI and Innovation. Convincing your team to hug ai and smash fears with a growth mindset! - [Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield](https://www.pammarketingnut.com/2020/09/politics-and-personal-branding-preserve-your-brand-and-relationships-in-a-political-minefield/) - When it comes to politics and personal branding, do the two go together? Or should you keep your mouth shut and keep politics off of your personal and business social timeline? - [50 Tips for Taming the Social Media Beast: Mastering AI, Branding and Team Alignment](https://www.pammarketingnut.com/2024/07/taming-the-social-media-beast-mastering-ai-branding-and-team-alignment/) - Got social media chaos? Join Pam Moore for 50 tips for taming the social media beast, leverage AI, balance creativity, data and keep your brand fresh - [B2B Influencer Marketing Mastery: Ultimate Guide for Marketers](https://www.pammarketingnut.com/2024/05/b2b-influencer-marketing-mastery-ultimate-guide-for-marketers/) - B2B Influencer Marketing Mastery: What is B2B influencer marketing? B2B influencer marketing is a strategy for partnering with influential leaders in the industry you want to reach with a goal to boost your brand's reach, authority, and credibility. The most common desired business outcome for influencer marketing is brand visibility, high ROI, friendlier (warmer) leads and more engagement. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like](https://www.pammarketingnut.com/2010/12/what-happens-after-the-facebook-like-20-tips-to-engage-your-audience-after-the-like/) - So, you click the "like" button. Now what? What does it really mean to "like" a Facebook page? Does it mean you really like the page? The brand? The product? Or are you just curious? Or might you even be guilty of lurking? - [7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]](https://www.pammarketingnut.com/2020/12/how-to-develop-a-profitable-social-media-digital-marketing-plan-2021/) - Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place. - [The Pacific Institute Names CEO and CMO to Unleash Growth Next 50 Years Pam Moore and Mark Panciera](https://www.pammarketingnut.com/2018/04/the-pacific-institute-names-ceo-and-cmo-to-unleash-growth-next-50-years-pam-moore-and-mark-panciera/) - The Pacific Institute (“TPI”), a global training and consultancy firm with over five decades of expertise delivering solutions that help companies drive maximum performance for individuals, teams, and organizations, announced today the expansion of its executive leadership team with the naming of Mark Panciera as Chief Executive Officer and Pam Moore as Chief Marketing Officer. With Mark and Pam’s appointments, the company is poised to continue its hyper-growth as one of the industry's most comprehensive providers of human performance solutions for the SMB to Fortune 100 market.Mark takes on the role of CEO after over two decades of leadership experience within TPI leading multi-million-dollar sales and go-to-market teams. Throughout his career, Mark has specialized in accelerating performance in high growth companies, teams, and individuals. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]](https://www.pammarketingnut.com/2020/10/15-simple-ways-to-research-your-target-customer-for-free/) - If you want to improve the performance of ALL of your marketing, then you MUST know more about your target buyer than your competition does. Targeted Marketing is Human Science, Not Rocket Science - [Getting to the Heart of What Makes a Conference Amazing with #MDMC19 Founders](https://www.pammarketingnut.com/2019/04/getting-to-the-heart-of-what-makes-a-conference-amazing-with-mdmc2019-founders/) - Creating an engaging, memorable and amazing experience should be a top goal for any event or conference organizer. Amazing events don’t just “happen.” They are seeds that are planted by someone or a team who has a “why” bigger than selling seats. These are the events that become amazing over time with the investment of many who are involved. - [Social Cat Review: Influencer Marketing for Small Business and Agencies](https://www.pammarketingnut.com/2023/05/24569influencer-marketing-blueprint-how-social-cat-paves-way-for-small-business-and-agencies/) - Social Cat is an excellent option for small brands looking to collaborate with influencers on a budget. Its wide range of features, affordability and user-friendly interface make it a top-notch platform in the influencer marketing industry. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Unleashing Your Brand's Soul: Create a Personality that Emotionally Connects](https://www.pammarketingnut.com/2023/03/unleashing-your-brands-soul-create-a-personality-that-emotionally-connects/) - Your brand is more than just a logo – it's a living, breathing entity with a soul. Learn how to unleash your brand's soul and create a personality that emotionally connects. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan](https://www.pammarketingnut.com/2020/11/exact-steps-to-get-your-digital-marketing-budget-approved-and-boss-on-board-with-your-plan/) - The exact steps to get your digital marketing, content marketing, social media marketing and branding budget approved and boss on board with your plan. - [Top 3 Reasons Businesses Fail with Digital Marketing and Social Media](https://www.pammarketingnut.com/2020/12/top-3-reasons-businesses-fail-with-digital-marketing-and-social-media/) - Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? - [How to Master Client Collaboration and Social Media – The 2021 Guide](https://www.pammarketingnut.com/2020/11/how-to-master-client-collaboration-and-social-media-the-2021-guide/) - Showing social media content to stakeholders isn’t only about sending an email. The way you showcase that work will inevitably impact the feedback it receives. Its relevance, its speed, its positivity. So, here are a few tips that will help you choose the right environment to showcase your work to approvers. - [Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence](https://www.pammarketingnut.com/2020/10/personal-branding-strategy-5-pillars-to-develop-a-brand-of-authority-and-influence/) - Personal branding for business requires proper research, planning, development and execution. There are 5 Core Pillars to Build a Personal Brand of Authority and Influence. - [Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them](https://www.pammarketingnut.com/2019/05/influencer-marketing-10-top-mistakes-brands-make-and-how-to-fix-them/) - Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. - [Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer](https://www.pammarketingnut.com/2019/05/influencer-marketing-101-how-to-partner-with-influencers-to-co-create-content-that-activates-your-ideal-customer/) - Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. If developed and implemented correctly co-created content can help you drive efficiencies in developing and taking to market content that will help you ignite relationships, inspire your audience to connect with you organically and achieve your business goals. - [Audience Marketing in a Nutshell: The What, Why and How to Get Started](https://www.pammarketingnut.com/2020/10/audience-marketing-in-a-nutshell-the-what-why-and-how-to-get-started/) - Audience marketing is an intentional alignment of your marketing messages, content and focus to the needs of your audience. An audience first marketing approach shifts the focus from YOU to THEM. This means you focus more on how you can SERVE your audience over how you can SELL to them. - [Marketing that Works Now! 10 Bad Habits Digital Marketers Must Leave Behind [podcast]](https://www.pammarketingnut.com/2020/09/marketing-that-works-now-10-bad-habits-digital-marketers-must-leave-behind/) - Bigger marketing and business results come when we get comfortable being uncomfortable. We need to stop old habits that hold us back. We need to embrace new mindsets, thought patters and daily habits that move us forward to achieve our goals! - [Increase LinkedIn Engagement with These 15 Proven Strategies](https://www.pammarketingnut.com/2020/09/increase-linkedin-engagement-with-these-15-proven-strategies/) - The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways. The best part is that LinkedIn is not as noisy or saturated with spam content and digital noise as some of the other social networks you may be getting tired of by now. - [Sales and Marketing Conversion Funnels - The Ultimate Get Started Guide](https://www.pammarketingnut.com/2020/09/sales-and-marketing-conversion-funnels-the-ultimate-get-started-guide/) - A sales and marketing conversion funnel describes the stages a buyer of any product or service goes through leading to a purchase. Marketers call this the buyer's journey. It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. A conversion funnel is divided into the top of funnel, middle funnel and bottom of funnel. This guide will cover an introduction to each of these primary stages in detail. - [3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]](https://www.pammarketingnut.com/2020/09/3-reasons-your-boss-said-no-to-your-digital-and-social-media-plan-podcast-ebook/) - Ever feel as if your boss, c-suite and colleagues just don't "get it?" Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality? - [What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]](https://www.pammarketingnut.com/2020/09/what-is-a-buyer-persona-and-why-marketers-needs-them-now-video-podcast-free-templates/) - A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer. - [Facebook Advertising 101: Top 5 Things You Must Know Before Getting Started](https://www.pammarketingnut.com/2020/09/facebook-advertising-101-top-5-things-you-must-know-before-getting-started/) - When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Unfortunately there are far too many "experts" preaching and teaching "how to get rich and famous overnight using Facebook marketing. The sad truth is these same experts are confusing new social media marketers more than helping. - [Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]](https://www.pammarketingnut.com/2020/08/covid19-marketing-5-shifts-marketers-must-make-during-times-of-crisis/) - Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone! - [Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]](https://www.pammarketingnut.com/2020/08/top-10-linkedin-power-tips-to-ignite-your-brand-and-business/) - LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. LinkedIn has more than 700 million members in more than 300 countries and regions worldwide. There are also more than 50 million companies setup on LinkedIn. - [How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]](https://www.pammarketingnut.com/2020/03/how-to-organize-your-content-marketing-assets-in-3-easy-steps/) - Content marketing can be overwhelming. These 3 easy steps will help you organize and plan your content for maximum return on investment, more leads and sales. - [Welcome to the Participation Age: Is Your Digital Brand Ready?](https://www.pammarketingnut.com/2020/03/welcome-to-the-participation-age-is-your-digital-brand-ready/) - Brand participation in meaningful conversations and experiences are a powerful influence in earning trust, thought leadership and customer loyalty. - [15 Hot Digital Marketing Trends for 2020 [video + podcast]](https://www.pammarketingnut.com/2020/03/15-hot-digital-marketing-trends-for-2020-video-podcast/) - What are the biggest digital marketing and branding trends shaping 2020? Learn how marketers should leverage the latest technologies to increase brand awareness and generate more leads and sales. - [Your Audience Doesn't Want More Content From You [video + worksheets]](https://www.pammarketingnut.com/2020/03/content-marketing-2020-your-audience-doesnt-want-more-content-from-you/) - Successful content marketing requires knowing your audience and providing real value. Producing content for the sake of producing content is a waste of time. - [How to be a Digital and Social Marketing ROI Rebel - 10 Proven Strategies](https://www.pammarketingnut.com/2020/03/how-to-be-a-digital-and-social-marketing-roi-rebel-10-proven-strategies/) - Are you ready to rise above status quo with real, impactful and measurable business results? Learn how to be a social media digital marketing rebel. - [How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices](https://www.pammarketingnut.com/2020/03/how-to-use-twitter-native-video-for-business-10-content-ideas-5-best-practices/) - Did you know 82% of Twitter users watch video content on Twitter and 41% of Twitter users think Twitter is a great place to discover Twitter videos? Twitter video marketing is a powerful way to inspire and connect with your audience in a human way in the inspiration age. - [23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples](https://www.pammarketingnut.com/2020/04/how-to-build-a-brand-that-is-a-sweet-orange-in-a-world-of-bitter-apples-2020/) - Build a brand that organically attracts your ideal customer and keeps them inspired, engaged and excited about all you have to offer. - [7 Top Digital Marketing Strategies in 2020 that Drive Bold Results [video + worksheets]](https://www.pammarketingnut.com/2020/04/top-digital-marketing-social-media-trends-in-2020-that-drive-bold-results/) - These digital marketing trends will prepare marketers and business owners for big results in 2020. The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! The difference is that they will take risks, embrace new technologies and use data to continuously optimize business results. - [10 Reasons We All Need Community in Business and Life](https://www.pammarketingnut.com/2020/04/10-reasons-we-all-need-community-in-business-and-life/) - Community doesn't happen once just to help build you up from zero to one hundred or five thousand followers. A real community is there for the long term. - [I Miss Your Smile #Covid19](https://www.pammarketingnut.com/2020/05/i-miss-your-smile-covid19/) - Corona virus has stolen our most valued communication which is the beauty of our smiles. I miss your smile. - [Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]](https://www.pammarketingnut.com/2020/06/buyer-personas-101-what-why-how-to-use-for-your-business-free-template-podcast/) - A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data. Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer. - [Increase Content Marketing ROI by Stopping These 8 Bad Habits](https://www.pammarketingnut.com/2020/05/increase-content-marketing-roi-by-stopping-these-8-bad-habits/) - Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can't skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing. - [Innovate Your Marketing Strategy for the New Normal [podcast]](https://www.pammarketingnut.com/2020/07/optimize-your-marketing-strategy-for-the-new-normal/) - It's time for marketers to do what they do best... innovate and prepare for the future.You must continue to communicate with your audience and customers. They need you even more than they did a few months ago. - [10 Reasons You Need an Audience First Marketing Strategy NOW [podcast + worksheets]](https://www.pammarketingnut.com/2020/07/10-reasons-you-need-an-audience-first-marketing-strategy-now-podcast-worksheets/) - What is Audience Marketing? Audience marketing is an intentional alignment of your marketing messages, content and focus on the needs of your audience. - [Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!](https://www.pammarketingnut.com/2017/03/marketing-nutz-launches-social-profit-factor-social-media-branding-training-academy-for-you/) - Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. It helps you drive measurable business results via the most efficient, affordable social media learning system on the market today. - [Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]](https://www.pammarketingnut.com/2020/08/top-20-questions-you-must-answer-for-a-content-marketing-strategy-that-converts-to-customers-podcast-free-ebook/) - How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? The key is that you must do your research first. - [Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]](https://www.pammarketingnut.com/2020/07/irresistible-content-10-point-checklist-for-content-that-converts-to-more-customers-podcast-ebook/) - Is your content irresistible? Use this 10-point checklist to create content that captures attention, earns trust, more likes, traffic, leads, sales and customers! - [6 Ways to Give Your Brand Personality [podcast]](https://www.pammarketingnut.com/2020/07/brand-personality-how-to-build-a-memorable-authentic-brand/) - A brand personality is a set of characteristics attributed to your brand that make it more human. It is shaped and molded by how the brand acts, what it says and what it looks like. Your brand personality is the living essence of who you are. Giving your brand personality equals giving your brand something to connect with. Just as humans have different personalities, so do brands. Having a brand personality is what separates your brand from the status quo. It's what helps you stand out from the digital noise. It's what separates you from others in your industry. A brand personality is what connects your audience, partners, community with YOU, your brand and the people inside. - [10 Things You Must Know About Your Customer [podcast + ebook]](https://www.pammarketingnut.com/2020/06/10-things-you-must-know-about-your-customer-podcast-ebook/) - Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Knowing your customer should be your #1 priority for your marketing and business. It is what will make or break your business both online and offline. - [5 Expert Tips to Get More Engagement on Instagram](https://www.pammarketingnut.com/2020/06/5-expert-tips-to-get-more-engagement-on-instagram/) - Dicta hic harum et occaeca Sed tincidunt tempor leo, vitae consequat lorem ornare ultricies. Nullam fringilla ultricies pharetra. Aliquam suscipit leo vel est fringilla laoreet in eget lorem. Proin non rhoncus nulla. Pellentesque porta nunc pretium, scelerisque justo a, tincidunt tellus. Mauris eu dictum mi. Vivamus non finibus ligula. Qui voluptatum et ab sunt tenetur Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Brand Strategy in a Nutshell - 5 Reasons to Invest in Branding Your Business](https://www.pammarketingnut.com/2019/08/brand-strategy-development-why-you-need-to-brand-your-business-2019/) - Your brand is your promise to all those who come in contact with your brand. Your brand is who you are. It's your promise delivered. It is what your customers experience when they come in contact with your brand the the people who make it what it is, good or bad. - [Stop Being Impatient if You Want Digital and Social Marketing Results](https://www.pammarketingnut.com/2019/09/stop-being-impatient-if-you-want-digital-and-social-marketing-results/) - When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results. - [How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business](https://www.pammarketingnut.com/2019/10/how-to-hire-and-partner-with-your-digital-marketing-or-social-media-agency-to-grow-your-business/) - Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It's not only a big investment, but also a relationship that requires trust and a partnership. Understanding how to partner with your chosen agency or consultant can make or break your success in both the short and long term. - [3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master](https://www.pammarketingnut.com/2019/10/3-critical-business-skills-every-digital-marketer-and-social-media-manager-must-master/) - Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing. - [Emotional Branding 101: Make Your Brand More Human with These 8 Foundations](https://www.pammarketingnut.com/2019/08/emotional-branding-101-make-your-brand-more-human-with-these-8-foundations/) - Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and ideal customers in memorable, meaningful and rewarding ways. - [Blogging for Business: 10 Proven Strategies that Work for Any Size Business](https://www.pammarketingnut.com/2019/10/blogging-for-business-results-10-proven-strategies-that-work-for-any-size-business/) - It's probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. - [20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand](https://www.pammarketingnut.com/2019/06/20-ways-to-bust-through-the-digital-noise-with-a-more-human-relevant-brand/) - At the core you must earn attention, trust and action. Social currency on the web today = attention + action. You need both. To do this you must learn how to connect with humans in a real way. You must know how to leverage the technology to be more human, make people laugh, share your story and inspire them to take action. Here are 20 ways you can bust right through the digital noise to grow your business. Remember it always has been and always will be about the humans. - [Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results](https://www.pammarketingnut.com/2019/06/twitter-for-business-how-to-develop-your-strategy-and-authentic-brand-persona-that-delivers-results/) - Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. - [15 Top Digital Marketing & Branding Trends for 2020 [video + podcast]](https://www.pammarketingnut.com/2020/01/15-top-digital-marketing-branding-trends-for-2020-podcast/) - What are the biggest digital marketing and branding trends shaping 2020? Learn how marketers should leverage the latest technologies to increase brand awareness and generate more leads and sales. - [Welcome to the Inspiration Age! Is Your Content Marketing Ready?](https://www.pammarketingnut.com/2020/03/welcome-to-the-inspiration-age-is-your-content-ready/) - Brands that activate their audiences powered by authentic human emotional connection will win in this new era. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent. - [Once Upon a Digital Brand: 6 Brand Storytelling Must Have Content Elements](https://www.pammarketingnut.com/2020/02/once-upon-a-digital-brand-6-brand-storytelling-must-have-content-elements/) - Your brand story should be the thread which connects your value proposition, team, vision, mission, purpose with your customers, potential customers, audience, community and partners. - [Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand](https://www.pammarketingnut.com/2019/10/social-media-and-digital-marketing-success-requires-a-marriage-not-a-one-night-stand/) - Patience is key for digital marketing and social media success for business! As humans, instant gratification is in our DNA. We live in a society built on it. - [How to Use Native Twitter Video Marketing for Business: 5 Best Practices Plus 10 Content Ideas](https://www.pammarketingnut.com/2015/10/how-to-use-native-twitter-video-marketing-for-business-5-best-practices-plus-10-content-ideas/) - Did you know 82% of Twitter users watch video content on Twitter and 41% of Twitter users think Twitter is a great place to discover Twitter videos? Twitter video marketing is a powerful way to inspire and connect with your audience in a human way in the inspiration age. - [7 Top Digital Marketing Strategies for the Brave and Bold in 2020](https://www.pammarketingnut.com/2020/02/brave-digital-marketing-strategies-2020/) - The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! The difference is that they will take risks, embrace new technologies and use data to continuously optimize business results. - [3 Top Reasons CEOs Fear Social Media, Social Selling and New Media](https://www.pammarketingnut.com/2019/09/3-reasons-ceos-fear-social-media-social-selling-and-new-media/) - Many marketing leaders struggle with getting buy-in and/ or budget approval from their top leadership, board of directors or even peer stakeholders. They may even find it difficult to obtain support for the exact programs for which they were hired to implement. Getting in the head of what the CEO, C-Suite and other executive leaders are thinking is key to success. You must understand what their biggest fears are and why they are reluctant to embrace these new technologies. - [Humanize Your Brand with Data and Social Insights using these 5 Strategies](https://www.pammarketingnut.com/2019/05/humanize-your-brand-with-data-and-social-insights-using-these-5-strategies/) - Success in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. - [You are NOT the Main Character of Your Brand Story, Your Customer Is](https://www.pammarketingnut.com/2020/01/you-are-not-the-main-character-of-your-brand-story-your-customer-is/) - It takes 6-7 brand touches for someone to remember a brand. Every touch matters. Knowing how to share your story in a way that attracts, inspires and activates your dream customers is what turns lookers into buyers and buyers into life long partners, clients, testimonials, friends and referrals. It is the heart of where the digital brand magic happens! - [Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy](https://www.pammarketingnut.com/2020/01/personal-branding-for-business-7-sample-goals-to-help-build-your-strategy/) - Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Your personal brand is defined by perceptions. It's what people say about you behind closed doors. It's what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. It's even how they giggle with or at you after watching you and your funny filter selfies on Snapchat. - [Content Curation, Creation vs Regurgitation: How to Curate Like a Pro and Build Your Brand in 2019](https://www.pammarketingnut.com/2019/01/content-curation-creation-vs-regurgitation-how-to-curate-like-a-pro-and-build-your-brand-in-2019/) - Learn the difference of content creation and curation plus tips to develop your own curation strategy to win the hearts, minds and budgets of your ideal customers. - [Your Logo is Not Your Brand - Why You Need a Brand Architecture and Strategy](https://www.pammarketingnut.com/2019/05/your-logo-is-not-your-brand-why-you-need-a-brand-architecture-and-strategy/) - Your brand is not your logo. A good brand architecture and strategy helps you better share your brand story in an authentic way. Doing such can emotionally bring people closer to your brand in a very real, meaningful and human way. The more confidence you have in your brand foundation the more confidence your ideal customer will have in believing in your brand promise. - [Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First](https://www.pammarketingnut.com/2019/12/hiring-a-social-media-or-digital-marketing-agency-answer-these-10-questions-first/) - How to hire a social media agency. 10 questions you must answer about your business and market first before asking social media digital marketing agency to provide you a proposal, strategy or plan. - [3 Step Guide to Conduct a Content Marketing Asset Audit [free template]](https://www.pammarketingnut.com/2020/01/3-step-guide-to-conduct-a-content-marketing-asset-audit-free-template/) - Is your content and digital platform ready for top business performance in 2020? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! - [25 Content Ideas to Help Your Customers Fall in Love With Your Brand](https://www.pammarketingnut.com/2019/12/25-content-ideas-to-help-your-customers-fall-in-love-with-your-brand/) - Content marketing that helps your ideal customer achieve their goals builds trust, authority and organically attracts them to your brand. - [5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]](https://www.pammarketingnut.com/2020/01/personal-branding-2020-5-steps-to-build-a-rock-solid-personal-brand-for-business/) - Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. - [7 Top Content Marketing Trends You Can't Ignore](https://www.pammarketingnut.com/2018/12/top-content-marketing-trends-you-cant-ignore-in-2019/) - It's time to get serious about your content marketing efforts in 2019. Content is at the core of our digital and social, always on, always connected and always learning mobile world of communication. - [Use this Free Content Marketing Worksheet to Conduct Your Own Content Audit for More New Customers in 2019!](https://www.pammarketingnut.com/2018/12/use-this-free-content-marketing-worksheet-to-conduct-your-own-content-audit-for-more-new-customers-in-2019/) - Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! - [2020 Content Calendar Template for Social Media & Digital Marketers [free download]](https://www.pammarketingnut.com/2019/12/2020-content-editorial-calendar-template-for-social-media-digital-marketers-free-download/) - Download the only content calendar template you need in 2020. This content calendar is perfect to organize your social media posts, blog post and every piece of content you publish on Facebook, Twitter, LinkedIn, Instagram, your blog and more. - [10 Questions You Must Answer Before Hiring a Social Media Agency in 2016](https://www.pammarketingnut.com/2016/01/how-to-hire-a-social-media-agency-2016-questions-to-ask-for-rfp/) - How to hire a social media agency. 10 questions you must answer about your business and market first before asking social media digital marketing agency to provide you a proposal, strategy or plan. - [Content Marketing for Business: The What, Why and How for Digital Marketers](https://www.pammarketingnut.com/2019/12/content-marketing-for-business-the-what-why-and-how-for-digital-marketers/) - Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. - [Back to Basics: Content Marketing 101 - What You Need to Know for Business](https://www.pammarketingnut.com/2019/01/back-to-basics-content-marketing-101-what-you-need-to-know-for-business/) - Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook Live Video, Periscope live video and the list goes on. - [15 Ways a Content Calendar Helps Your Business [FREE 2020 Template + podcast]](https://www.pammarketingnut.com/2019/12/15-ways-a-content-calendar-helps-your-business-free-2020-content-calendar-template-included/) - This 2020 content calendar template helps you streamline your efforts and achieve a higher return on investment of every piece of content you create and publish. - [The Ultimate 2020 Content Calendar Template to Get a Grip on Your Social Media Content FAST](https://www.pammarketingnut.com/2018/11/the-ultimate-2019-content-calendar-template-to-get-a-grip-on-your-social-media-content-fast/) - Download the only content calendar template you need in 2019. This content calendar is perfect to organize your social media posts, blog post and every piece of content you publish on Facebook, Twitter, LinkedIn, Instagram and more. - [15 Reasons You Need to Stomp Random Acts of Marketing Now! [podcast]](https://www.pammarketingnut.com/2019/11/15-reasons-you-need-to-stomp-random-acts-of-marketing-now-podcast/) - Random acts of marketing are bad for business. Stomp them from your marketing plans to increase roi, generate more leads and increase sales. Though it may feel good to cross a random thing off the list, it could be hurting your bottom line more than helping. - [Quit Trying to DO Social Media: Focus on Measurable Results Instead](https://www.pammarketingnut.com/2019/11/quit-trying-to-do-social-media-focus-on-measurable-results-instead/) - Doing social media is NOT the objective. Posting MORE content to the already noisy digital world is NOT the objective. Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new offer and discount you want them to buy. - [Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention](https://www.pammarketingnut.com/2019/11/social-media-marketing-101-power-of-intent-trust-and-attention-to-grow-your-business/) - People buy from people they know, like and trust. Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. - [How to Build Brand Authority Without Bragging About Yourself 24/7](https://www.pammarketingnut.com/2019/09/how-to-build-brand-authority-without-bragging-about-yourself-24-7/) - Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. - [How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event](https://www.pammarketingnut.com/2019/09/how-to-maximize-and-humanize-your-investment-in-professional-speakers-for-your-next-event/) - Use these strategies to maximize the investment you make in professional keynote speakers, motivational speakers and trainers for your event and conferences. As an event organizer it is important to understand the way to ROI for the investment you make in your professional speakers is through the human connection you make with the speaker. - [5 Steps to Build Thought Leadership for Your Business and Personal Brand](https://www.pammarketingnut.com/2019/08/5-steps-to-building-thought-leadership-for-your-business-and-personal-brand/) - Becoming a thought leader requires earning trust, respect and investing time in helping the human beings in your community, network and audience. You can not become a thought leader in 140 characters or by mastering one single social network. - [How to Master Twitter for More Leads, Sales and ROI - 14 Proven Strategies](https://www.pammarketingnut.com/2019/08/how-to-master-twitter-for-more-leads-sales-and-roi-14-proven-strategies/) - Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. - [Prioritize the Top Social Networks for Your Business with These 5 Easy Steps](https://www.pammarketingnut.com/2019/07/prioritize-the-top-social-networks-for-your-business-with-these-5-easy-steps/) - It's not about what technology will do for you, but instead, what you can do with the technology. Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy to prioritize what social networks you invest in for your business. - [Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should](https://www.pammarketingnut.com/2019/07/digital-marketer-digital-data-and-analytics-here-are-10-business-reasons-you-should/) - Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth. - [Content Marketing: Are You Sharing Your BEST Stuff? Here's How to Know.](https://www.pammarketingnut.com/2019/07/content-marketing-are-you-sharing-your-best-stuff-heres-how-to-know/) - Are you sharing your best stuff? Are you inspiring, educating, empowering your readers? Share content that helps solves problems, offers value to your audience. - [Want More Content Marketing ROI? Stop These 8 Bad Content Marketing Habits Now!](https://www.pammarketingnut.com/2019/07/want-more-content-marketing-roi-stop-these-8-bad-content-marketing-habits-now/) - Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can't skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing. - [2019 Content Marketing Calendar Template [FREE DOWNLOAD + PODCAST]](https://www.pammarketingnut.com/2019/06/content-marketing-calendar-template-2019-free-download-podcast/) - A great way to maximize results of your content marketing, social media and digital marketing assets is with a content calendar. Download this free content calendar for more leads, sales and ROI from every piece of content you create and publish. - [5 Ways that Social Media Marketing Software Can Fail You](https://www.pammarketingnut.com/2019/07/5-ways-that-social-media-marketing-software-can-fail-you/) - There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. - [Content Marketing in a Nutshell for Business](https://www.pammarketingnut.com/2019/07/content-marketing-in-a-nutshell-for-business/) - Understanding how to create content that inspires, engages, empowers and attracts your customer to your business will make or break your results online. In addition, understanding the difference between a piece of content, content architecture, content strategy, content tactics, content calendars, visual content, audio content and when to use what, where and how is now a requirement for every marketer in businesses large or small. - [Twitter and Tweet Chats in a Nutshell](https://www.pammarketingnut.com/2014/12/twitter-and-tweet-chats-in-a-nutshell/) - Take a listen to this episode of the Social Zoom Factor podcast for an overview of Twitter Chats. So what is a tweet chat? Why should I care? How do I use a hashtag? How do you find relevant chats? What are the business benefits? What are the unspoken guidelines for joining them? What tools should I use to participate and filter tweets? - [Tweet Chats 101: 41 Success Tips for Moderators, Participants & Guests!](https://www.pammarketingnut.com/2011/06/tweet-chats-101-41-success-tips-for-moderators-participants-guests/) - Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them. Tweet chats benefits include build community, grow following & more. - [How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success](https://www.pammarketingnut.com/2019/07/how-to-choose-the-right-digital-and-social-marketing-goals-objectives-and-metrics-for-success/) - Determining the right goals, objectives and metrics for success when developing a social media and digital marketing will set you up for success. - [8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!](https://www.pammarketingnut.com/2019/06/professional-keynote-speaker-tips-for-the-magic-trifecta-success-with-your-audience-the-event-and-you/) - Your success as a speaker is not about you. It's not about your suit, your shoes, the revenue you make from the speaking engagement or how many people tweet about your content. Success as a professional speaker roots in putting your audience first. How you connect with them personally and emotionally will make or break your success. - [28 Qualities of Amazing Content Marketing](https://www.pammarketingnut.com/2019/06/28-qualities-of-amazing-content-marketing/) - Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business have existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist. The big question is... how do you actually use content marketing to grow your business. Keep reading and I'll help you understand exactly how. - [Get Down with the OPC! How to Ignite Your Brand with Other People's Content and Community](https://www.pammarketingnut.com/2019/06/get-down-with-the-opc-how-to-ignite-your-brand-with-other-peoples-content-and-community/) - Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people's content and other people's community. - [How to Tap into Power of the OPC - Other People's Community and Content](https://www.pammarketingnut.com/2014/09/how-to-tap-into-the-power-of-the-opc-other-peoples-community-and-content/) - Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people's content and other people's community. - [Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI](https://www.pammarketingnut.com/2019/06/conversion-rate-optimization-in-a-nutshell-20-factors-impacting-your-sales-and-roi/) - Conversion rate optimization (CRO) is a process for increasing the percentage of visitors to a website that convert into customers or take the desired action the owner of the website is wanting the website visitor to achieve. CRO helps marketers determine what users are looking for and then giving it to them in the best way possible that will help the visitor take the desired action. - [How I Got Fired Over an Apple Computer - Power of Stomping Status Quo](https://www.pammarketingnut.com/2015/05/how-i-got-fired-over-an-apple-computer-the-power-of-stomping-status-quo/) - Sometimes in life the moments that create the most success are the ones that may feel a bit rough around the edges as they are happening. The key to success is standing back up even when you get knocked down flat on your face. - [Humanize It: 10 Tips to Make Your Tweets More Human](https://www.pammarketingnut.com/2016/10/humanize-it-10-tips-to-make-your-tweets-more-human/) - Instead of logging on to Twitter each day and thinking... how can I get people to read my blog, watch my video or buy from me, we should be thinking how can I empower, inspire and help my audience be and do more. - [33 Tips to Not be a Twit on Twitter!](https://www.pammarketingnut.com/2011/05/33-tips-to-not-be-a-twit-on-twitter/) - What is a Twit? It's not the same as a tweet. Is it a tweet gone viral? Or a tweet gone bad. Check out these 33 tips to not be a twit on twitter. - [The Last Thing Your Target Customer and Audience Wants From You is More Content](https://www.pammarketingnut.com/2018/01/the-last-thing-your-target-customer-and-audience-wants-from-you-is-more-content/) - Will 2018 be the year that marketers and business leaders finally wake up and realize social media, content marketing, branding and digital marketing is not simply about creating more and more content? - [Influence the Influencers: Co-Created Content Marketing in a Nutshell](https://www.pammarketingnut.com/2015/02/co-created-content-marketing-in-a-nutshell-bring-together-influencers-employee-advocates/) - Co-created content is not just a buzzword or the next new shiny object that will solve your business problems. - [Twitter for Business - How to Develop Your Strategy, Plan, and Persona That Delivers Results](https://www.pammarketingnut.com/2017/07/twitter-for-business-how-to-develop-your-strategy-plan-and-persona-that-delivers-results/) - Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. - [23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples](https://www.pammarketingnut.com/2018/07/23-tips-to-build-a-brand-that-is-a-sweet-orange-in-a-world-of-bitter-apples/) - How to build a brand that is the sweet orange in a world of bitter apples. Build a brand that organically attracts your ideal customer and keeps them inspired, engaged and excited about all you have to offer. - [How Human is Your Brand? Here are 13 Characteristics of Human Brands](https://www.pammarketingnut.com/2018/03/how-human-is-your-brand-here-are-13-characteristics-of-human-brands/) - How Human is Your Brand? Here are 13 Characteristics of Human Brands. The sooner you can acknowledge the importance of becoming a human brand and the need to truly inspire and connect with your audiences, the sooner you will see results and progress as you integrate social media into the DNA of your organization. - [Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand](https://www.pammarketingnut.com/2018/03/social-trust-factor-10-tips-to-establish-trust-and-credibility-for-your-brand/) - When building an online brand presence many marketers start with the most basic aspects including over arching brand, logo, colors, and core messages. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media content creation, engagement. - [Social Media Hashtags in a Nutshell](https://www.pammarketingnut.com/2019/04/social-media-hashtags-in-a-nutshell-2/) - Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverage hashtags and even lets their users search for content using hashtags. Instagram Stories recently added the ability to add hashtags to Stories making it easier for people to find your content. - [Social Media Hashtags in a Nutshell](https://www.pammarketingnut.com/2017/06/social-media-hashtag-definition-tips/) - Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverage hashtags and even lets their users search for content using hashtags. Instagram Stories recently added the ability to add hashtags to Stories making it easier for people to find your content. - [10 Social Media & Digital Marketing Inspiration Metrics You Can't Ignore in 2019](https://www.pammarketingnut.com/2019/04/10-social-media-digital-marketing-inspiration-metrics-you-cant-ignore-in-2019/) - Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. They can't be fully measured or tracked. These metrics can only be felt, seen and heard via the people that are behind the avatars, tweet decks, Facebook comments and likes. - [Are You Ignoring the Social Inspiration People Metrics?](https://www.pammarketingnut.com/2012/03/are-you-ignoring-the-social-inspiration-people-metrics/) - Social networks connect human beings. They enable us to better communicate, share, learn, grow, and help others do the same. Don't forget the people metrics. - [Facebook for Small Business: How to Reduce Overwhelm and Increase Results](https://www.pammarketingnut.com/2019/02/facebook-for-small-business-how-to-reduce-the-overwhelm-and-increase-results/) - Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. - [3 Easy Steps to Organize Your Content Digital Assets Like a Pro](https://www.pammarketingnut.com/2019/04/3-easy-ways-to-organize-your-content-today/) - Content marketing can be overwhelming. These 3 easy steps will help you organize and plan your content for maximum return on investment, more leads and sales. - [How to Test Content Marketing and Digital Campaigns with Social Media](https://www.pammarketingnut.com/2019/04/how-to-test-your-content-marketing-and-digital-campaigns-with-social-media/) - The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. - [Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand](https://www.pammarketingnut.com/2019/04/ready-set-action-how-to-activate-your-social-media-audience-and-communities/) - Success in online marketing requires you activate your audience to help them achieve their goals. When you inspire your audience to connect with you with a goal of helping them achieve their goals, you by default achieve your goals when you are successful. Inspire, connect, achieve. - [How to Master the Art and Science of Content Marketing Creation and Curation](https://www.pammarketingnut.com/2017/07/how-to-master-the-art-and-science-of-content-marketing-creation-and-curation/) - Learn the difference of content creation and curation plus tips to develop your own curation strategy to win the hearts, minds and budgets of your ideal customers. - [How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019](https://www.pammarketingnut.com/2019/03/how-franchise-organizations-can-use-digital-and-social-media-to-amplify-and-grow-the-brand-in-2019/) - Franchise organizations must embrace social and digital marketing as a game changer to differentiate and stand out from the crowd of noise. - [Brand Humanization: Focus on Human Beings, Not Social Media Tools! #BeHuman](https://www.pammarketingnut.com/2014/02/social-business-strategy-brand-humanization/) - At the core of relationships, business and life are human beings. You must stop expecting business result by only focusing on the tools. The heartbeat of social media is people, human beings. People buy from people. Humans buy from other human beings. It is human beings who are reading your blog content, tweets. It's human beings who are watching your videos and liking the post of your silly team outing on Facebook. - [24 Tips to get the CEO & Corner Office to Say Yes to Social Media!](https://www.pammarketingnut.com/2012/03/24-tips-to-get-the-ceo-corner-office-to-say-yes-to-social-media/) - Are your clients are speaking a language your company is not? Check out these 24 tips to help train your ceo on social media and get the corner office to YES. - [15 Social Media Lies, Myths & Fairy Tales](https://www.pammarketingnut.com/2012/05/15-social-media-lies-myths-fairy-tales/) - If you are an experienced social marketer you know the realities of social media. You know what it takes to achieve results. You know there is no quick fix or magic pill to results. You know that buying Facebook fans, Facebook likes, clicks, or Twitter followers is not going to help you meet business goals. - [Content Marketing Strategy: Top 10 Mistakes Killing Your Success](https://www.pammarketingnut.com/2019/03/content-marketing-strategy-top-10-mistakes-killing-your-success/) - Could it be that you are making some basic content marketing mistakes that are holding you back from the success you deserve and expect? - [41 Signs You Are NOT a Social Business](https://www.pammarketingnut.com/2011/09/41-signs-you-are-not-a-social-business/) - Many claim to be a social business. There's a big difference in being social or doing social. Manage CEO expectations and integrate into the dna of business. - [15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work!](https://www.pammarketingnut.com/2012/02/15-reasons-random-acts-of-marketing-social-media-rams-dont-work/) - Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics. - [5 Top Digital and Social Marketing Platforms to Streamline Your Business](https://www.pammarketingnut.com/2019/03/5-top-digital-and-social-marketing-platforms-to-streamline-your-business/) - Here are 5 top digital and social marketing platforms to streamline your business in 2019. These are all tools we use in our agency Marketing Nutz, a training and consulting company specializing in social media, digital marketing and branding. - [Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make](https://www.pammarketingnut.com/2019/03/digital-marketing-2019-5-mindset-shifts-marketers-must-make/) - Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. - [How to Master Evergreen Content Marketing to Grow Your Business and Save Time](https://www.pammarketingnut.com/2019/01/how-to-master-evergreen-content-marketing-to-grow-your-business-and-save-time/) - Evergreen content is foundational to helping your ideal client and audience solve their smallest and biggest problems. When done right evergreen content will drive continuous traffic to your blog. It's then up to you to make sure you can convert a large percentage of that traffic into community members, new friends or even sales. - [Staying Relevant in a Digital World Not Always Pushing Play](https://www.pammarketingnut.com/2019/02/staying-relevant-in-a-digital-world-not-pushing-play/) - 85% of Facebook users watch video with the sound off. Is your video and audio content relevant enough to inspire your audience to hit play? Use these tactics to increase video views and podcast listens. - [Brand Humanization: Transparency vs Authenticity](https://www.pammarketingnut.com/2019/01/brand-humanization-transparency-vs-authenticity/) - Do you struggle with how much of what to share on the social networks? Before now did you truly understand the difference between authenticity and transparency? Has your organization seen success by digging deep into who and what you are? Taking time to develop a plan and get to know your audience? - [3 Things Your Content Marketing MUST DO in 2019](https://www.pammarketingnut.com/2019/02/3-things-your-content-marketing-must-do-in-2019/) - Content marketing really doesn't have to be as difficult as many content "experts" want you to believe. There are really just a few simple yet very important things you MUST DO if you want to succeed with content marketing to grow your business in 2019. Check out the video below to learn the 3 Things Your Content Marketing MUST Do in 2019. There is no way around these 3 things. They are required for every business, every budget big and small. - [5 Reasons You Need a Personal Branding Strategy and Plan](https://www.pammarketingnut.com/2017/09/5-reasons-you-need-a-personal-branding-strategy-and-plan/) - One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. - [10 Proven Digital Marketing Strategies to Stand Out from the Noise in 2019](https://www.pammarketingnut.com/2018/12/10-strategies-to-stand-out-from-the-digital-crowd-of-noise-in-2019/) - Brands must find a way to be relevant in an Instagram stream somewhere between the cute puppies, Kardashians and a piece of avocado toast their friend just ate for breakfast. It's scary to think the avocado and toaster may be more relevant to your target customer than your silly video advertisement you just wasted the last 3 weeks on. - [How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success](https://www.pammarketingnut.com/2019/01/how-to-integrate-your-digital-marketing-and-social-media-plan-for-online-success/) - Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Paid advertising costs are increasing. Influencer marketing can be highly beneficial but requires knowledge and investment. Bottom line, the competition is getting fierce in many ways. - [15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019](https://www.pammarketingnut.com/2018/11/15-proven-content-ideas-to-connect-you-with-your-audience-to-zoom-roi-leads-sales-in-2019/) - Use these 15 Big content ideas to serve, inspire and connect with your audience in 2019. Help your audience achieve their goals and you will achieve yours too. - [The Heartbeat of Social Media](https://www.pammarketingnut.com/2012/01/the-heartbeat-of-social-media/) - The heartbeat of social is the people. It's what they see, talk about, share, listen to, watch, virtually touch and feel that keeps them coming back. - [Facebook Messenger 101: Get Started Guide for Business [download now]](https://www.pammarketingnut.com/2017/08/facebook-messenger-101-get-started-guide-for-business-download-now/) - Download this Facebook Messenger 101: Get Started Guide for Business for some quick steps to help you setup and optimize the foundations Facebook Messenger on your business Page - [The #1 Reason Why Your Social Media Has Zero Return on Investment in 2019](https://www.pammarketingnut.com/2018/08/the-1-reason-why-your-social-media-has-zero-return-on-investment-in-2018/) - The truth is that although many marketers are "doing social media," far fewer are utilizing social media in a way that brings positive result or return on investment. Take a listen to episode 246 of the Social Zoom Factor podcast where I share with you The Number One Reason Your Social Media Has Zero Return on Investment and How to Fix it. - [5 Strategies to Cure Chasing Digital Shiny Object Syndrome in 2019](https://www.pammarketingnut.com/2018/12/5-strategies-to-cure-chasing-digital-shiny-object-syndrome-in-2019/) - Do you get a serious fear of missing out? Use these 5 proven strategies to help you cure the "Chasing Digital and Social Shiny Object Syndrome" once and for all. - [The Social Employee: How to Develop an Employee Brand Advocacy Program](https://www.pammarketingnut.com/2014/07/the-social-employee-how-to-develop-an-employee-brand-advocacy-program/) - Smart brands are tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent! - [Here's How to Make Time for Social Media Even if Your Schedule Says NO!](https://www.pammarketingnut.com/2017/10/make-time-for-social-media-with-these-4-tips-even-if-your-schedule-is-packed/) - "I have so much extra time and money, I think I will spend it all on social media..." said no business or marketing leader ever! Prioritizing how you invest your precious resources and how you leverage every minute will either make or break your success. - [Why, What and How of an Audience First Marketing Strategy and Segmentation](https://www.pammarketingnut.com/2017/10/audience-first-marketing-strategy-and-segmentation/) - Today's marketer has no guarantee of reaching their audience on any medium. Not Facebook. Not Instagram. Not LinkedIn. Not Twitter. Not YouTube. Not Snapchat. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. - [Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference](https://www.pammarketingnut.com/2018/12/dear-marketers-get-out-of-weeds-and-learn-the-difference-digital-strategy-plan-and-tactics/) - Strategic planning and execution of tactics is a foundation for any successful project. Regardless if it's a digital, social media, technology transformation, content or brand identity project, the critical success factor is that you must take time to properly plan. You need a strategy, plans and tactics. You need all three and can't be successful if you leave off one of them. - [Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists](https://www.pammarketingnut.com/2018/11/communities-create-markets-13-strategies-to-build-a-loyal-tribe-of-brand-evangelists/) - Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat. - [10 Reasons a Content Calendar Is Your Most Important Marketing Tool in 2019 [Template Included]](https://www.pammarketingnut.com/2018/11/10-reasons-a-content-calendar-may-be-your-most-important-marketing-tool-in-2019-template-included/) - If you like to receive a positive return on investment of the content you create and publish, then you should use a content calendar. Just like anything in life or business, the better you plan, the better your return on the time and money invested will be. - [20 Tips to Seriously Increase Cyber Monday and Holiday Online Sales](https://www.pammarketingnut.com/2018/11/20-tips-to-seriously-increase-cyber-monday-and-holiday-online-sales/) - Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. - [Do Social Media Engagement Metrics Really Matter for Your Business and Why?](https://www.pammarketingnut.com/2018/11/do-social-media-engagement-metrics-really-matter-for-your-business-and-why/) - Do social media engagement metrics matter to your business? How and why? Dive in deeper to the topic of digital and social media engagement to discover and determine how you should be leveraging engagement as a metric to improve your online marketing results. - [Your Brand is NOT Your Logo - 5 Reasons You Need a Brand Strategy and Architecture](https://www.pammarketingnut.com/2017/06/your-brand-is-not-your-logo-5-reasons-you-need-a-brand-strategy/) - Don't make the mistake of thinking your logo or business card is your brand. A good brand architecture and strategy helps you better share your brand story in an authentic way. Doing such can emotionally bring people closer to your brand in a very real, meaningful and human way. The more confidence you have in your brand foundation the more confidence your ideal customer will have in believing in your brand promise. - [10 Content Marketing Holiday Survival Tips for Digital and Social Marketers](https://www.pammarketingnut.com/2018/11/content-marketing-holiday-sales-retail-tips/) - The Holiday season is a good time to rise above the noise by providing real value. There are so many brands both big and small that fall to spammy sales tactics, pushing products and services, coupon codes and constant in your face promotion. Brands and marketing leaders that can focus on providing relevant, contextual content. - [3 Reasons Your Boss Didn't Approve Your Social Media Budget and Plan](https://www.pammarketingnut.com/2018/08/3-reasons-your-boss-didnt-approve-your-social-media-digital-marketing-or-branding-budget-and-plan/) - Ever feel as if your boss, c-suite and colleagues just don't "get it?" Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality? If this is you, you are not alone. The good news is we can help you get your budget and plan approved, guaranteed. - [Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor](https://www.pammarketingnut.com/2018/09/10-tips-to-ignite-brand-awareness-and-grow-your-business-with-the-power-of-fun/) - Have you thought about sharing the FUN factor in your business? Have you thought about sharing something wild and crazy that makes even you laugh when you simply think about it? Embracing the power of FUN to connect with your customers, audience and future customers may be just what you need to take your online brand and business to the next level. - [Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan](https://www.pammarketingnut.com/2018/09/stop-listening-to-social-media-gurus-and-build-your-own-digital-and-social-marketing-plan/) - If you want to succeed in the online world today you must build your own social media, digital marketing and branding plan and strategy. Although there are many social marketing gurus happy to give you free advice, you must be careful who you listen to and be sure you are focusing on the right technologies, strategies and tactics for your business and audience. - [3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan](https://www.pammarketingnut.com/2018/08/3-easy-steps-to-get-your-social-media-budget-approved-plus-the-c-suite-and-stakeholders-on-board-with-your-plan/) - Learn 3 easy steps to get your social media marketing budget approved and your c-suite, colleagues and stakeholders on board with your plan. A social media plan with no budget or resources to implement it is a waste of time. Get your team on board and achieve your goals, fast. These are proven methodologies used with startups, small businesses up to Fortune 10 brands by Marketing Nutz co-founder and Forbes Top 10 Social Media Power influencer, Pam Moore. - [Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?](https://www.pammarketingnut.com/2018/08/could-buyer-personas-be-your-secret-weapon-for-more-leads-and-sales-with-social-media/) - Could buyer personas be just what you need to turn up the volume of success for your business and help you carve out a nice little niche in your industry that you own? Buyer personas help businesses of all sizes better target, inspire and connect with their ideal customers. - [Social Brand Humanization: Transparency vs Authenticity](https://www.pammarketingnut.com/2013/02/social-brand-humanization-transparency-vs-authenticity/) - How transparent & authentic is your brand? Brand humanization requires an understanding & implementation of both in a way that supports your brand promise. - [Quit Trying to DO Social Media and Focus on Business Results!](https://www.pammarketingnut.com/2014/02/social-media-business-results-agency/) - Align social media to business goals, objectives where it can have the greatest impact. Focus on audience needs and inspire them to connect with you and your brand. - [10 Ways Small Business Can Compete in a Big Business World!](https://www.pammarketingnut.com/2014/06/10-ways-small-business-can-compete-in-a-big-business-world/) - How does a small business compete in a big business world? Small business leaders must know what levers they can pull to ignite their success quickly. - [Social Media Policy & Governance: 17 Tips to Mitigate Social Business Risk](https://www.pammarketingnut.com/2014/05/social-media-policy-governance-17-tips-to-mitigate-social-business-risk/) - Ignoring social media is not going to make it go away and it will increase your risk of a future problem or crisis more than it will help. - [Content Marketing for Regulated, Boring and Unsexy Industries](https://www.pammarketingnut.com/2018/08/content-marketing-for-regulated-boring-and-unsexy-industries/) - Learn how create irresistible content your audience will devour. Tired of spinning your social content marketing wheels trying to create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? This content marketing training will help you master content marketing for even the most boring, unsexy, regulated products, services and markets. - [Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it](https://www.pammarketingnut.com/2018/08/top-5-reasons-your-social-media-is-not-working-in-2018-and-how-to-fix-it/) - Is it time you finally acknowledge that your social media efforts are simply NOT WORKING? Acknowledgement is the first step to recovery. - [Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR](https://www.pammarketingnut.com/2018/05/personal-branding-101-power-up-your-business-with-the-authentic-you-factor/) - Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic "online gurus" who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not.Your brand is made of perceptions, not your fancy words and colors you over paid to your agency. - [How to Use Visual Content Marketing to Grow Your Brand in 2018](https://www.pammarketingnut.com/2018/07/how-to-use-visual-content-marketing-to-grow-your-brand-in-2018/) - A picture can speak a thousand words! The human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text? This free webinar training will teach you how to get started with using visual marketing to grow your business. - [How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries - Webinar](https://www.pammarketingnut.com/2018/04/how-to-create-exciting-social-and-digital-content-for-unsexy-boring-and-regulated-industries/) - Learn how create irresistible content your audience will devour. Tired of spinning your social content marketing wheels trying to create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? This content marketing training will help you master content marketing for even the most boring, unsexy, regulated products, services and markets. - [10 Tips to Stomp Random Acts of Marketing (RAMs)](https://www.pammarketingnut.com/2014/07/10-tips-to-stomp-random-acts-of-marketing-rams/) - Even the smartest and most social savvy business leaders fall victim to random acts of marketing (RAMs). - [How to Develop a Profitable Social Media Strategy and Plan in 2018](https://www.pammarketingnut.com/2018/04/how-to-develop-a-profitable-social-media-strategy-and-plan-in-2018/) - Learn how to develop a social media plan and strategy that delivers measurable business results. Learn 6 essential steps strategies and tactics you can start implementing immediately! This is a value packed webinar offering tangible advice and strategies. Stop spinning your wheels on the social and digital web. Learn how to get integrated and stomp random acts of marketing once and for all! - [15 Golden Rules of Content Marketing in 2018](https://www.pammarketingnut.com/2018/07/15-golden-rules-of-content-marketing-in-2018/) - Content marketing 15 golden rules to success in 2018 and beyond. This free content marketing training dives in quick to the foundations for creating content for the social and virtual web that inspires, connects and converts to real business. - [How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018](https://www.pammarketingnut.com/2018/06/how-to-build-your-personal-brand-to-inspire-connect-and-grow-your-business-in-2018/) - Did you know that you are the media? You and I are the PRODUCT of Facebook, Instagram, LinkedIn and Twitter. Without our content in the form of images, videos, audio and text, they would have nothing. The always on, always connected, always social and noisy, digital world of today presents tremendous opportunities for businesses small and large to achieve local, national and even global attention and brand awareness. By tapping into the power of social media and influencer marketing even solopreneurs, entrepreneurs and small business owners have real opportunities to compete head to head against brands with much bigger budgets and teams than them. - [Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change](https://www.pammarketingnut.com/2018/05/social-media-2018-keynote-presentation-power-of-intent-and-perspective-in-a-digital-world-of-change/) - Social media keynote presentation delivered by Pam Moore, founder of Marketing Nutz. This one hour presentation covers how to drive solid social business results for your organization in the current media landscape where the only guarantee you have is change. - [Top 10 Content Marketing Myths of 2018 - BUSTED](https://www.pammarketingnut.com/2018/04/top-10-content-marketing-myths-of-2018-busted/) - No need to worry about these top 10 content marketing myths in 2018. Learn how to avoid some big mistakes as you develop a winning content marketing strategy and plan to generate more leads and sales for your business. - [Facebook Messenger Chatbots for Business: What You Need to Know in 2018](https://www.pammarketingnut.com/2018/03/facebook-messenger-chatbots-for-business-what-you-need-to-know-in-2018/) - Facebook Messenger and chatbots are the talk of the social web in 2018. How would you like an open rate of 80% on communication you send to an audience who has opted in to receive information from you? With Facebook Messenger marketing you can. - [Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics](https://www.pammarketingnut.com/2018/02/dont-sell-your-brands-soul-to-the-facebook-news-feed-algorithm-and-vanity-metrics/) - Don't sell your brand's soul to the Facebook news feed algorithm. It may be time to change your perspective. Facebook is only a component of your overall marketing strategy, not the entire solution. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Is Your Social Media Content Really Top of News Feed Worthy?](https://www.pammarketingnut.com/2018/03/is-your-social-media-content-really-top-of-news-feed-worthy/) - Marketers have no guarantee their content will be seen on any medium, platform or social network. The only way your content is going to show up "Top of Feed" in the newsfeed of your ideal customer is if it's something that provides them real and relevant value. - [The Power of Facebook Marketing in 2018 is Real. Are you Ready?](https://www.pammarketingnut.com/2017/12/the-power-of-facebook-marketing-in-2018-is-real-are-you-ready/) - The power of Facebook for businesses big and small in 2018 is real. It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. - [Audience Marketing 101: Your #1 Competitive Weapon for 2018 - FREE Webinar](https://www.pammarketingnut.com/2017/11/audience-marketing-101-your-1-competitive-weapon-for-2018-free-webinar/) - Ready for a real competitive edge in 2018? While your competition is arguing about which social network is going to win... Instagram, Snapchat or Facebook, I'm going to help you build an audience first marketing strategy and plan that will help you stomp the competition. - [10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS](https://www.pammarketingnut.com/2018/02/10-power-tips-to-create-facebook-content-that-owns-the-news-feed-like-a-boss/) - Facebook recently announced big changes to Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. You need a solid content strategy and plan if you want to achieve any ROI on your Facebook marketing efforts in 2018 - [Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business](https://www.pammarketingnut.com/2018/01/facebook-2018-news-feed-changes-101-what-you-need-to-know-for-your-business/) - Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm that impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. You need to do your research and get the facts. Do NOT believe everything you read, watch, or listen to. Make sure you are getting your information from trusted sources that you know have a vested interest and a top goal to share truthful knowledge and information that can help you achieve your goals. - [Don't Listen to the Facebook Fear Mongers - What You Need to Know on Newsfeed Changes 2018 Webinar](https://www.pammarketingnut.com/2018/01/dont-listen-to-the-facebook-fear-mongers-what-you-need-to-know-on-newsfeed-changes-2018-webinar/) - Do not get freaked out over the fear mongering "Facebook for business is doomed" posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. - [Organize and Optimize Your Content Marketing in 2018 with this Content Inventory Worksheet](https://www.pammarketingnut.com/2017/12/organize-and-optimize-your-content-marketing-in-2018-with-this-content-inventory-worksheet/) - Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! - [2018 Content Marketing Trends, Predictions + Editorial Calendar Template](https://www.pammarketingnut.com/2017/12/2018-content-marketing-trends-predictions-editorial-calendar-template/) - A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Your CEO Hired a New Social Media Agency? Here's How to Partner With them and Not Get Fired](https://www.pammarketingnut.com/2017/12/your-ceo-hired-a-new-social-media-agency-heres-how-to-partner-with-them-and-not-get-fired/) - Your CEO or boss just hired a new social media agency? Before you freak out, learn these strategies to partner with the new agency and avoid getting fired! - [Rise of Micro-Influencer Marketing, How to Tap into Power of Community -On-Demand Webinar](https://www.pammarketingnut.com/2017/06/learn-how-to-grow-your-business-with-micro-influencer-marketing-in-this-free-mini-course/) - Learn how to grow your business, increase brand awareness with this free micro-influencer marketing mini-course! Includes trends, best practices, identifying influencers, working with influencers, co-created content, measuring success and more! - [What You Need to Know About Influencer Marketing in 2018: FREE On-Demand Webinar](https://www.pammarketingnut.com/2017/11/influencer-marketing-trends-statistics-2018-webinar-training/) - Learn how to grow your business, increase brand awareness with this free influencer marketing training webinar! Includes 2018 trends, best practices, identifying influencers, working with influencers, co-created content, measuring success and more! - [How to Increase Cyber Monday and Holiday Sales with Social Media Marketing](https://www.pammarketingnut.com/2017/11/how-to-increase-cyber-monday-and-holiday-sales-with-social-media-marketing/) - Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. - [How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI](https://www.pammarketingnut.com/2017/11/how-to-hire-and-partner-with-a-social-media-marketing-agency-for-maximum-success-and-roi/) - Hiring a social media marketing agency is a big decision. Understanding how to partner with your agency can make or break your success in both the short and long term. - [3 Things You Must Know for a Successful Social Media Marketing Career](https://www.pammarketingnut.com/2017/11/3-things-you-must-know-for-a-successful-social-media-marketing-career/) - There is a clear gap in the social ecosystem of qualified people who know business, know social and digital marketing and also know how to align social media to business goals. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Facebook Advertising 101: Why, When and How to Use Boosted Post Ads](https://www.pammarketingnut.com/2017/11/facebook-advertising-101-why-when-and-how-to-use-boosted-post-ads/) - Achieve more ROI from Facebook advertising and Facebook boosted posts with these tips. Do you see that cute little Facebook "boost post" button but don't really know how to optimize it? If you answer yes to this question then you have arrived at the right place. - [Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar](https://www.pammarketingnut.com/2017/11/facebook-advertising-5-things-you-must-do-before-spending-1-dollar/) - When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Unfortunately there are far too many "experts" preaching and teaching "how to get rich and famous overnight using Facebook marketing. The sad truth is these same experts are confusing new social media marketers more than helping. - [Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!](https://www.pammarketingnut.com/2016/06/facebook-advertising-5-foundational-things-you-must-know-before-spending-a-dime/) - You can't just hop on Facebook, insert your credit card and expect immediate leads, sales and ROI. Many marketers talk about Facebook marketing but few actually know how to drive real business results. - [How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101](https://www.pammarketingnut.com/2017/10/how-to-get-your-facebook-ad-approved-facebook-advertising-policies-101/) - Facebook ad not approved? Learn the Facebook advertising policy and guidelines. Take a listen to learn clear explanation of the Facebook advertising policies including highlights of the Facebook advertising policies, prohibited content, restricted content, video advertising, entertainment and related restrictions, positioning guidelines including relevancy, accuracy and landing pages, guidelines for lead advertising, use of the Facebook brand assets, data use restriction and more. - [Brand Storytelling 101: 6 Must Have Content Elements](https://www.pammarketingnut.com/2017/10/brand-storytelling-6-must-have-content-elements/) - Your brand story should be the thread which connects your value proposition, team, vision, mission, purpose, value proposition with your customers, potential customers, audience, community and partners. - [Brand Storytelling in a Nutshell: 10 Foundations of Success](https://www.pammarketingnut.com/2017/10/brand-storytelling-in-a-nutshell-10-foundations-of-success/) - When you share your brand story you share a piece of you. You invite people into your world. You share with them who you are, what you care about, why you are doing what you do. You are inviting them in a human way to be part of your story, part of your journey. - [Facebook Messenger 101: The Why, What and How of Facebook Messenger for Business](https://www.pammarketingnut.com/2017/10/facebook-messenger-101-the-why-what-and-how-of-facebook-messenger-for-business/) - Learn how to leverage Facebook Messenger to generate leads and better serve your customer, while you sleep. Tap into the power of chat bots, automated and scripted messages to connect with your customer when and how they want to communicate with your business. Improve customer service and stand out from the crowd to gain an unfair competitive advantage. - [Is Personal Branding Required for Business? How to Ignite the YOU Factor - Free Webinar](https://www.pammarketingnut.com/2017/09/is-personal-branding-required-for-business-how-to-ignite-the-you-factor-free-webinar/) - You have a brand regardless if you plan it or not. Your brand is made of perceptions. It's what people think and say about you when you leave a room. It's how you make them feel in a tweet or comment. Your brand is YOU! - [Let's Get Real... Does Your Content Convert?](https://www.pammarketingnut.com/2017/09/get-more-traffic-leads-and-sales-with-content-that-converts/) - Social currency = attention + action. Are you earning the attention from the right people and inspiring them to drive the right actions? If you want to not only compete and win now but also be in business 5 years from now, you better figure out how to get on the positive side of the social currency equation. Watch this video and grab your seat to my webinar, "Content that Converts" and learn how you can create content that works for your business even when you're not working! - [How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar](https://www.pammarketingnut.com/2017/09/create-content-that-converts-leads-sales-business/) - Learn how to create content that inspires, connects and converts lookers to buyers in this free live training webinar hosted by Pam Moore and Marketing Nutz. Sponsored by Social Profit Factor, Social Media Training Academy and Member Community. - [15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now](https://www.pammarketingnut.com/2017/09/15-reasons-you-need-to-stop-random-acts-of-marketing-social-media-rams-now/) - Random acts of marketing are bad for business. Stomp them from your marketing plans to increase roi, generate more leads and increase sales. Though it may feel good to cross a random thing off the list, it could be hurting your bottom line more than helping. - [How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]](https://www.pammarketingnut.com/2017/09/how-to-develop-a-social-media-strategy-and-plan-for-business-6-essential-steps-for-success-webinar/) - Learn how to develop a social media plan and strategy that delivers measurable business results. Learn 6 essential steps strategies and tactics you can start implementing immediately! This is a value packed webinar offering tangible advice and strategies. Stop spinning your wheels on the social and digital web. Learn how to get integrated and stomp random acts of marketing once and for all! - [Facebook Messenger 101 for Small Business: Free Training Webinar](https://www.pammarketingnut.com/2017/08/facebook-messenger-the-unfair-competitive-advantage-for-small-business-webinar/) - Would you like a competitive Facebook edge? Ability to stand out from the crowd in a good way? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? If you answer yes to this question, then you landed on the right blog post today. I'm going to help you get that competitive edge in a quick and easy way by using Facebook Messenger. Did you know there are 1.2 billion people using Facebook Messenger? Yowza, that is a lot of people. - [100 Things to Tweet about on Twitter Besides Yourself!](https://www.pammarketingnut.com/2013/03/100-things-to-tweet-about-on-twitter-besides-yourself/) - What to tweet on twitter that doesn't include bragging about yourself. Here are 100 tips to inspire, entertain and delight your audience. - [How to Create a Content Marketing Architecture, Framework and Plan](https://www.pammarketingnut.com/2017/07/how-to-create-a-content-marketing-architecture-framework-and-plan/) - Building your content marketing architecture, framework and plan requires both art and science. You must know your audience, your own goals and objectives, your unique value in the market and how you are going to uniquely position yourself. In addition you must be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences. - [Guilty of These Content Marketing 8 Bad Habits? Time for an Intervention!](https://www.pammarketingnut.com/2017/08/stop-the-lazy-content-marketing-madness-are-you-guilty-of-these-8-bad-habits-keeping-you-from-success/) - Are you guilty of these 8 content marketing bad habits stopping you from achieving more success creating and leveraging content? You can't skip important steps such as goal setting, planning and researching your audience. Learn how to optimize every moment and dollar you spend on content marketing. - [Irresistible Content Curation and Creation -Free Webinar Live Training](https://www.pammarketingnut.com/2017/08/irresistible-content-curation-and-creation-free-webinar-live-training/) - Learn how to curate and create irresistible content your audience will devour. Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? - [Who Are You? The What, Why and How to Develop Your Personal Brand](https://www.pammarketingnut.com/2017/08/who-are-you-the-what-why-and-how-to-develop-your-personal-brand/) - Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. - [FREE Facebook Marketing Webinar: 6 Pillars of Success for Business](https://www.pammarketingnut.com/2017/08/facebook-marketing-webinar-change-the-way-you-think-about-marketing-your-business-on-facebook/) - Facebook marketing for business. Leearn the 6 foundational pillars for success for Facebook marketing for business. Learn how to define, measure and achieve success with Facebook marketing. Learn how to create content that converts and continually optimize business results. Stop spinning your wheels trying to market your business on Facebook. - [1st Step to Create Content Marketing Plan: Do a Content Asset Audit with this Free Worksheet](https://www.pammarketingnut.com/2017/07/1st-step-to-a-create-content-marketing-plan-do-a-content-asset-audit-with-this-free-worksheet/) - Learn how to conduct your own content marketing audit with this free Content Marketing Inventory Worksheet. It also includes our newly updated Content Editorial Calendar template. - [Why You Need an Integrated Digital Marketing and Social Media Plan](https://www.pammarketingnut.com/2017/07/why-you-need-an-integrated-digital-marketing-and-social-media-plan/) - Believing if you build it they will come works about as well as chasing shiny objects as a foundation for your digital marketing strategy. Stop the excuses and get to work. - [Content Marketing in a Nutshell - How to Use for Real Business Results](https://www.pammarketingnut.com/2017/07/content-marketing-in-a-nutshell-how-to-use-for-real-business-results/) - Content. It's everywhere. Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook Live Video, Periscope live video and the list goes on. - [Influencer Marketing in a Nutshell](https://www.pammarketingnut.com/2015/02/influencer-marketing-in-a-nutshell/) - The definition of influencer marketing, four main activities for influencer marketing and how to find and select influencers to work with your brand and more is discussed in this episode of the Social Zoom Factor podcast. - [Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections](https://www.pammarketingnut.com/2017/07/google-analytics-your-free-goldmine-to-more-leads-sales-and-human-connections/) - Google Analytics can help increase web traffic, generate more leads, sales and help you connect with your ideal customer and audience in a more human way. Learn the top 10 Google Analytics metrics you must know to be successful in the online social and digital internet world of today. - [Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell](https://www.pammarketingnut.com/2017/04/influencer-marketing-101-definitions-benefits-and-success-tips-in-a-nutshell/) - Influencer marketing is a powerful way to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right. There are many misconceptions about not only what influencer marketing is, but what it is not. In this podcast we share in detail in 20 short minutes what exactly influence marketing is and how you can tap into the power of the OPC - other people's content and other people's community! - [Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them](https://www.pammarketingnut.com/2017/04/influencer-marketing-10-mistakes-brands-make-and-how-to-fix-them/) - Learn the top 10 mistakes brand marketers are making with influence marketing programs and campaigns and how to fix them! Influence marketing is helping brands ignite their online and offline communities, increase brand awareness. - [What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them](https://www.pammarketingnut.com/2017/05/what-is-earned-owned-and-paid-media-here-are-the-differences-and-how-to-use-them/) - Marketers must understand the difference of the 3 key types of media, paid, earned and owned. Media has gotten more complex. Learning how to integrate these 3 media types will increase business results. - [Stop Wasting Time on Social Media if You don't KNOW Your Ideal Customer!](https://www.pammarketingnut.com/2017/06/stop-wasting-time-on-social-media-if-you-dont-know-your-ideal-customer/) - Do you really know your audience? Do you know your ideal customer? You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. Only problem is that your business results are dismal at best. The return on investment in social media is simply not there. - [Want Facebook Business Results? Get Off of Facebook!](https://www.pammarketingnut.com/2012/02/want-facebook-business-results-get-off-of-facebook/) - Many have big hopes and dreams when it comes to social media and Facebook. They dream of ROI, loyal fans and brand awareness that soars! - [Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience](https://www.pammarketingnut.com/2017/06/power-of-trust-and-intention-in-earning-attention-of-your-ideal-customer-and-audience/) - People buy from people they know, like and trust. Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. - [5 Reasons Your Social Media Marketing Program is Failing](https://www.pammarketingnut.com/2017/06/why-social-media-marketing-programs-fail/) - Many small business owners jump on social media expecting fast results. They find themselves quickly disappointed when what they thought was a well thought out and planned strategy and social marketing campaign or program falls flat on its face. - [Personal Branding: Authenticity vs Transparency - Do You Know the Difference?](https://www.pammarketingnut.com/2017/06/personal-branding-authenticity-vs-transparency-do-you-know-the-difference/) - Relationships are built on trust. Learning to share enough to enable people to get to know and connect with you is key to building trust. However, sharing too much can also be damaging to your personal and business brand. - [Here's Why Your Facebook Ads Don't Convert and How to Fix Them](https://www.pammarketingnut.com/2017/06/heres-why-your-facebook-ads-dont-covert-and-how-to-fix-them/) - Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Although the tactics of simply setting up the ad are quite easy, achieving real business conversions at an optimal cost is not always as easy. There are some key mistakes many marketers make that are stopping them from success with every ad they launch. - [Facebook Groups for Business in a Nutshell](https://www.pammarketingnut.com/2017/06/facebook-groups-for-business-in-a-nutshell/) - Learn how to leverage Facebook Groups to build community, increase brand awareness, generate leads and more sales. - [Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!](https://www.pammarketingnut.com/2017/06/big-announcement-the-social-media-training-academy-and-member-community-for-business-is-here/) - Do you have social media, digital marketing and branding problems? We have answersI Social Profit Factor Training and Member Community officially opens doors to the general public today! We have been working the past year on a game changing project to help solve your biggest problems and challenges related to social media marketing, digital marketing, branding, strategy, branding, content, and deep dive training on all of the top social networks including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and loads more! - [It Only Takes a Seed: 7 Fundamental Steps to Build Your Personal Brand](https://www.pammarketingnut.com/2015/07/personal-brand-strategy-7-fundamental-steps-to-build-and-nurture-your-personal-brand/) - Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. - [7 Top Personal Branding Goals To Develop Your Social Brand Strategy](https://www.pammarketingnut.com/2016/11/top-personal-branding-goals-to-build-your-strategy/) - Your personal brand is defined by perceptions. It's what people say about you behind closed doors. It's what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. It's even how they giggle with or at you after watching you and your funny filter selfies on Snapchat. - [Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them](https://www.pammarketingnut.com/2017/05/social-selling-4-things-you-need-from-your-buyer-before-you-can-sell-to-them/) - What do you need from a potential customer or buyer before you can sell to them? Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them. - [How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App](https://www.pammarketingnut.com/2017/05/how-to-use-social-media-and-influencer-marketing-to-launch-a-new-business-product-or-app/) - Social media and influencer marketing can optimize the launch of new business, product, service, or mobile application launch with proper planning. - [#SocialSelling: 4 Things You Need From Your Buyer Before You Can Sell to Them](https://www.pammarketingnut.com/2015/07/socialselling-4-things-you-need-from-your-buyer-before-you-can-sell-to-them/) - What do you need from a potential customer or buyer before you can sell to them? Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them. - [Your Logo is NOT Your Brand - Marketing Brand Strategy in a Nutshell](https://www.pammarketingnut.com/2016/01/marketing-brand-strategy-in-a-nutshell-your-logo-is-not-your-brand/) - Your brand is the foundation and one of the most important aspects of your business. Regardless of the size of your business, you have one chance to make a first, second and third impression. Every brand touch counts. Every brand touch is influencing perception and building your reputation. You are either earning trust, building though leadership and relationships or you are not! - [Celebrating 200 Episodes #SocialZoomFactor Podcast - Power of Media Differentiation](https://www.pammarketingnut.com/2016/01/celebrating-200-episodes-socialzoomfactor-podcast-power-of-media-differentiation/) - Take a listen to the 200th episode of the Social Zoom Factor podcast to learn how to use podcasting to differentiate and diversify your brand to achieve business goals, establish thought leadership, trust and brand equity! - [Power of Emotion: 8 Foundations to a More Human Brand](https://www.pammarketingnut.com/2017/05/power-of-emotion-8-foundations-to-a-more-human-brand/) - Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and ideal customers in memorable, meaningful and rewarding ways. - [Is Your Content Top of Feed Worthy?](https://www.pammarketingnut.com/2017/05/is-your-content-top-of-feed-worthy/) - Marketers have no guarantee their content will be seen on any medium, platform or social network. The only way your content is going to show up "Top of Feed" in the newsfeed of your ideal customer is if it's something that provides them real and relevant value. - [25 Tips to Integrate Social Media Into Events & Conferences](https://www.pammarketingnut.com/2014/09/25-tips-to-integrate-social-media-into-events-conferences/) - It is no surprise that social media is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event. - [Influencer Marketing: How to Co-Create Content with Top Industry Influencers](https://www.pammarketingnut.com/2017/04/influencer-marketing-how-to-co-create-content-with-top-industry-influencers/) - Influencer marketing and co-created content can help you gain immediate competitive advantage, brand awareness and business growth if done right. - [Communities Create Markets: 13 Tips To Build Loyal Tribes of Brand Evangelists](https://www.pammarketingnut.com/2013/05/communities-create-markets-13-tips-to-build-loyal-tribes-of-brand-evangelists/) - Building communities takes time, patience and commitment to providing value to members. You must inspire them to engage, share and be part of the heartbeat. - [Download the Ultimate Facebook Image Size Guide Cheat Sheet](https://www.pammarketingnut.com/2017/04/facebook-image-size-guide-cheat-sheet/) - Download this Facebook image sizing reference guide cheat sheet, a comprehensive detailed guide to help you right size all of your Facebook images including Facebook Business Pages, Personal Profiles, Facebook Advertising, Facebook Groups and more! - [Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell](https://www.pammarketingnut.com/2017/03/defining-social-media-success-objectives-goals-and-kpis-in-a-nutshell/) - Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? - [25 Helpful Content Marketing Ideas to Be the Hero of Your Dream Customer](https://www.pammarketingnut.com/2017/03/helpful-content-marketing-ideas-to-be-the-hero-of-your-ideal-customer/) - If you really want to connect with your target and ideal customer in a real, human, meaningful and memorable way, you need to help them. You need to consider producing content that actually helps them solve problems. Content that helps your audience be better, perform better and achieve more in their life brings your content true meaning to their business, heart and sometimes even soul. - [Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast](https://www.pammarketingnut.com/2017/03/how-to-get-your-social-media-budget-approved/) - Check out these 22 proven strategies to get your social media budget approved fast. Gain executive buy-in, approval from stakeholders, align to buddies goals - [Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments](https://www.pammarketingnut.com/2017/03/social-media-plan-template-worksheet-prioritize-audiences-customer-segments/) - Download this social media strategy worksheet to develop your social media plan and audience priorities. Define the objectives for each market segment. - [Social Media for Business: You Must Know Your Audience](https://www.pammarketingnut.com/2013/05/social-media-for-business-you-must-know-your-audience/) - A key requirement in developing and executing a social media strategy that will deliver results is to know your audience. What are the demographics? - [Social Media Success Requires a Marriage, Not a One Night Stand](https://www.pammarketingnut.com/2017/01/social-media-success-requires-a-marriage-not-a-one-night-stand/) - Social media is not a one night stand. Social media requires a long term commitment. You can't build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. - [Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates](https://www.pammarketingnut.com/2017/02/ultimate-social-media-image-sizing-guide-for-2017-adobe-photoshop-templates/) - Download the free ultimate Social Media Image Sizing Reference Guide and Adobe photoshop templates for the top social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest. - [10 Proven Strategies and Tactics to Get Your Social Media Budget Approved Now!](https://www.pammarketingnut.com/2016/01/10-proven-strategies-and-tactics-to-get-your-social-media-budget-approved-now/) - Check out these 10 proven strategies to get your social media budget approved fast. Gain executive buy-in, approval from stakeholders, align to buddies goals - [kickstart your 2010 marketing plan](https://www.pammarketingnut.com/2009/12/kickstart-your-2010-marketing-plan/) - Are you ready for 2010? As we approach 2010 if you haven't already you should be working on your marketing plan. All businesses need a marketing plan. During a down economy it is even more important that your target customers know you exist, what you offer and how you can help their business. Below are Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [spammer fined $16M!](https://www.pammarketingnut.com/2009/11/spammer-fined-16m/) - I have always been amazed at the massive amounts of spam. Never understood or took the time to learn what was in it for the crazy spammers. A spammer has been fined $16 million by the US Federal Trade Commission. Note, this is after already being fined $100k! The spam guru, 26 yrs of age Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Go Big or Go Home...](https://www.pammarketingnut.com/2009/09/go-big-or-go-home/) - No more wasting time, money following the direction of a CEO who knows only enough about marketing to spin his or her business into wasted ROI. - [Artwiculate top 20!](https://www.pammarketingnut.com/2009/09/493/) - The other day I shared a cool new Twitter site, Artwiculate. I am proud to share my silly little TWEET placed in the Top 20! How does it work? 1. Artwiculate posts a new vocab word per day. 2. Participants TWEET using the word of the day. 3. The tweet is automatically picked up by Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Anatomy of an Entrepreneur](https://www.pammarketingnut.com/2009/09/anatomy-of-an-entrepreneur/) - A recent report from Kaufman Foundation for Entrepreneurship provides an insight into what makes entrepreneurs tick in their recent "Anatomy of an Entrepreneur". - [Artwiculate...Won Again! Top 5!](https://www.pammarketingnut.com/2009/09/artwiculate-won-again-top-5/) - Okay...if you are following my blog you are probably already tired of my ARTWICULATE posts? Or maybe not. How can I not share...when I won again!? All it takes is a few seconds to read the word, make up some crazy phrase and post it. So one post got me top 5 and the other Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Social Media Drives and Requires Business Agility](https://www.pammarketingnut.com/2009/09/social-media-drives-requires-business-agility/) - Today was filled with awesome meetings. So many great discussions. On my drive back to the house this afternoon I was pondering how much technology drives agility, creativity, change and so much more. I can remember my 1st cell phone. It was the size of TX. Even though most of you won't admit it...you too Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Still Think Social Media is a Fad?](https://www.pammarketingnut.com/2009/10/still-think-social-media-is-a-fad/) - Social media is here to stay! Don't be left out of the new communications era. Take the time to educate yourself on social media and what it can do for your business. - [Social Marketing Gurus Make Debut](https://www.pammarketingnut.com/2009/10/social-marketing-gurus-make-debut/) - Osprey Observer Article - Our first news article in the Tampa / Brandon Florida area! Social Marketing Makes Debut By Jennifer Currence Stupp Pam and Josh Moore both found themselves laid-off from their jobs last July. It was just what this FishHawk husband-and-wife team needed to combine their 30+ years in media marketing and finally Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [To BLOG or NOT to BLOG???](https://www.pammarketingnut.com/2009/11/to-blog-or-not-to-blog/) - Blogging is a perfect way to engage and contribute to social network communities. Maximize the ROI on all marketing activities by leveraging a blog as the hub! - [What if 1984 Band Aid's "Do they know it's Christmas" was on Twitter?](https://www.pammarketingnut.com/2009/12/imagine-if-1984-band-aids-do-they-know-its-christmas-was-on-twitter/) - Band Aid consisted of the leading Irish and British musicians of the era. The single sold a million copies the first week, ultimately selling 3.5 million copies domestically. - [Ribbon Cutting Ceremony](https://www.pammarketingnut.com/2009/10/ribbon-cutting-ceremony/) - Ribbon Cutting. November 5, 2009. What a simply AWESOME day! Thank you to all who came or were there in spirit! We love you all! God is good! Trust in the LORD with all your heart; do not depend on your own understanding. Seek his will in all you do, and he will direct your Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Pam Moore to Speak at International Social Media Association Tele-Seminar](https://www.pammarketingnut.com/2009/11/pam-moore-to-speak-at-international-social-media-association-tele-seminar/) - ISMA – International Social Media Association invited Pam Moore to speak at an upcoming Tele-Seminar. There is no cost to join the event. Register via below link. International Social Media Association (ISMA) Tele-seminar Online Event: Date: Nov 17th Time: 2-3 et Title: Brand Elevation Why content matters Why content matters in social media. Content myth Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [What's Your Cause?](https://www.pammarketingnut.com/2009/11/whats-your-cause/) - There are many reasons, giving back to your community, helping others and how about growing your business!? - [social media + black friday = pajama time!](https://www.pammarketingnut.com/2009/11/hello-world-2/) - Black Friday... Thousands flock to the stores, camp outside for days only to be stomped on by bargain hungry maniacs eager to save a few bucks. Here are a few tips and tricks to leverage social media for a more relaxing black friday experience! While the tent crazy peeps are freezing in line you can Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [your social media brand conversation - you better be in it!](https://www.pammarketingnut.com/2009/12/your-social-media-brand-conversation-you-better-be-in-it/) - If you don't think you need social media... you better think again. Conversations about your brand already happened, are happening and will continue to happen! - [Homeless Family receives Twitter Wal-Mart Miracle!](https://www.pammarketingnut.com/2009/12/twitter-wal-mart-miracle/) - I got to be part of something truly awesome and miraculous on Twitter lastnight. It involves a homeless family in need, the power of social media via Twitter, a Pastor who drove across town and numerous folks who donated online via paypal. I posted the tweet string as well as videos below. Read the summary Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Social Media Differentiation: What's the SO WHAT in your biz?](https://www.pammarketingnut.com/2009/12/2010-what-is-the-so-what-in-your-biz/) - Differentiate yourself from competition. Be unique. Create compelling value proposition and message platform that grabs the attention of your target audiences. - [2010: Big Bucks No RAMMIES!](https://www.pammarketingnut.com/2009/12/2010-big-bucks-no-rammies/) - QUESTION: How can you grow your business exponentially in 2010? ANSWER: Eliminate the RAMMIES in your BIZ and MARKETING! - [2010 Facebook Tactics: Don't be RANDOM!](https://www.pammarketingnut.com/2010/01/2010-facebook-tactics-dare-to-not-be-random/) - Does your 2010 Social Media Plan include Facebook? If not, it should! A recent study by MarketingProfs surveyed business to business (B2B) and business to consumer (B2C) marketers showed that often times the most popular marketing tactics are not always the best ones. - [ZOOMUNICATION: where conversations become transactions!](https://www.pammarketingnut.com/2010/01/zoomunication-where-conversations-drive-transactions/) - When people connect with other people in the market place transactions happen. Social media is more than communication, a website or a Facebook landing page. - [Social Media Quick Start Guide for Small Business](https://www.pammarketingnut.com/2010/01/2010-social-media-quick-start-guide-for-small-business/) - 14 Tips to get started with social media. Spend the time up front to plan and listen. A well crafted social media engagement strategy will increase ROI. - [Are you selling lemons or lemonade? Or both?](https://www.pammarketingnut.com/2010/01/what-does-a-lemonade-stand-your-biz-have-in-common/) - Are you selling lemons or lemonade? Inspire your customers with a story. Do more than send them a tweet or a coupon. - [Throw Out the Logo BE YOUR BRAND!](https://www.pammarketingnut.com/2010/01/throw-out-the-logo-be-your-brand/) - What does it mean to live your brand? Why does it matter? They forget brand is not just your logo, your colors or your tagline. - [Don't tweet me, sell to me – PLEASE INSPIRE ME!](https://www.pammarketingnut.com/2010/01/dont-tweet-me-sell-to-me-please-inspire-me/) - Don't be the noise... the complication... the clutter. Be the simplicity and the inspiration that makes somebody's day a little bit brighter! - [Social Media Content Creation: 6 Tips to Inspire Yourself and Your Customers!](https://www.pammarketingnut.com/2010/01/6-tips-for-social-media-content-creation-inspire-yourself-your-customers/) - Create compelling social media content that inspires, educates and connects you in an authentic way with your target audiences. - [Social Media Content: 10 "Back to Basics" Tips](https://www.pammarketingnut.com/2010/01/social-media-content-10-back-to-basics-tips/) - Why do we over complicate our biz? We forget who we are writing it for! Bottom line, people just want to feel loved, appreciated, educated and inspired! - [Social Media: You Haven't Missed the Boat!](https://www.pammarketingnut.com/2010/02/social-media-you-havent-missed-the-boat/) - If you haven't yet jumped on the social media boat...no worries! The boat is not full. The boat still has room for passengers, co-captains and captains! - [Inspire Me Please! 15 Tips to Freshen Up Your Website](https://www.pammarketingnut.com/2010/02/inspire-me-please-15-tips-to-freshen-up-your-website/) - Don't you love when you visit a website and you feel inspired!? You don't have to be a web developer or social media master to inspire your visitors too! - [Social Media Content: It's only 140 characters, does CONTENT Matter?](https://www.pammarketingnut.com/2010/02/140-characters-does-content-really-matter/) - 17 steps to creating social media content that inspires, connects you with audiences in 140 characters or less! - [Social Media Marketing in Your Palm: Best Buy CMO talks Social Media](https://www.pammarketingnut.com/2010/02/social-media-marketing-in-your-palm-best-buy-talks-social-media/) - Funny the difference a couple years can make. As we look back even just 3 years ago, we were still blasting emails, paying millions for ads. Basically if you didn't have millions you were left to the most manual, slowest of marketing mediums. With social media it's a new day and a new game. The Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Social Media 101: 32 Tips To Get UNSTUCK From Writers Block](https://www.pammarketingnut.com/2010/02/32-tips-to-get-unstuck-from-writers-block-keep-social-media-content-rockin/) - 32 inspiring tips to help get unstuck from writers block, inspire and connect with your customers and build rockin' social media content. - [be a social media wing of an angel...](https://www.pammarketingnut.com/2010/02/be-a-social-media-wing-of-an-angel/) - Social media is about relationships and connecting 1:1 with real people. Enter social media engagement with a focus on sharing, giving and helping others. - [INTEGRATE & Celebrate ROI IN Social Media! Stop the Randomness!](https://www.pammarketingnut.com/2010/02/integrate-celebrate-roi-in-social-media/) - Social media should be implemented as an integrated component to a broader marketing and business plan. Avoid random acts of marketing. - [Poll: Who is managing your social media marketing?](https://www.pammarketingnut.com/2010/02/poll-who-is-managing-your-social-media-marketing/) - Please take our poll and share how your social media marketing is being managed. We will publish all results on this blog! Thanks for polling! Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Social Media: 20 Ways it Makes You Cooler!](https://www.pammarketingnut.com/2010/02/social-media-20-ways-it-makes-you-cooler/) - Social media engagement for beginners. Don't be afraid. If you do what you've always done, you'll get what you've always got! - [I Love My Twitter Tweeps! Poll: Why do You Love Twitter?](https://www.pammarketingnut.com/2010/03/i-love-my-twitter-tweetps-poll-why-do-you-love-twitter/) - Why do you love twitter? Is it the inspiration you get from others, the ability to share your business, grow your network? - [Social Media 101 Class: 25 Tips for Teaching](https://www.pammarketingnut.com/2010/03/10-tips-for-teaching-social-media-101-class/) - 25 tips for social media marketing agencies to use when teaching a social media 101 seminar. Be prepared, role play, include statistics, and have fun! - [Social Media 101: Twitter Listening - Fast Track to Zoom Your Biz with Knowledge](https://www.pammarketingnut.com/2010/03/twitter-listening-101-fast-track-to-zoom-your-biz-with-knowledge/) - In business we like to Zoom! Knowledge is power and power makes you ZOOM! Twitter is a great source to help you better understand your market, competition. - [Social Media Success Summit -Master Facebook, Twitter & LinkedIn!](https://www.pammarketingnut.com/2010/03/social-media-success-summit-master-facebook-twitter-linkedin/) - By now you've heard the buzz about Social Media Success Summit 2010—the web's largest online social media conference. - [It's More than Just a Tweet if Your Cup is Half FULL!](https://www.pammarketingnut.com/2010/04/is-it-really-just-a-job/) - So did you do your job today? Or did you spend a day providing for your family, building for your future, putting food on the table and a roof over your head. - [No Such Thing as FREE Lunch or FREE Social Media!](https://www.pammarketingnut.com/2010/04/no-such-thing-as-a-free-lunch-or-free-social-media-10-tips-to-maximize-time-investment/) - 10 tips to help small business owners and entrepreneurs maximize ROI and time invested in social media. Take the time to plan, organize so you can zoom! - [Social Media Hoarders: 20 signs of High Tech Hoarding!](https://www.pammarketingnut.com/2010/04/entrepreneurs-social-media-lovers-are-you-stuck-in-the-80s-20-signs-of-high-tech-hoarding/) - So are you and your biz ready for the new era? Or are you stuck in the 80's or 90's? Are you still dreaming of the good ol' high tech or Wallstreet days? - [Social Media Authenticity: What does it mean to you in 140 characters?](https://www.pammarketingnut.com/2010/04/what-does-social-media-authenticity-mean-to-you-in-140-characters/) - Select answers will also be referenced in an upcoming Social Media Relationship Age book I am co-authoring with Mari Smith @marismith - [Social Media Engagement: Don't Over Complicate it!](https://www.pammarketingnut.com/2010/04/social-media-engagement-dont-over-complicate-it/) - So, you've had a Facebook personal profile for 1 year, you have a Twitter account, Google email, blog that you haven't updated in 6 months. - [Social Media Personality: What kind of driver are you?](https://www.pammarketingnut.com/2010/04/social-media-what-kind-of-driver-are-you/) - What type of social media network member are you? Do you join in the fun? Or are you one of those that likes to sit on the sidelines and take it all in? - [Social Media 101: Get in the Game!](https://www.pammarketingnut.com/2010/05/social-media-101-get-in-the-game/) - There are more than 400 million people on Facebook. 500 Billion is the number of minutes spent on Facebook each day by users. - [Facebook 101: 20 Tips to Protect Your Privacy](https://www.pammarketingnut.com/2010/05/facebook-101-20-tips-to-protect-your-privacy/) - Good organization of your social media profiles up front goes a long way! If you wait until your network is large, it will be more difficult to organize later. - [Social Media 101: PLAN For Success!](https://www.pammarketingnut.com/2010/05/social-media-101-12-tips-to-get-real/) - Does your business have a plan? Or are you flying by the seat of your pants hoping social media will save you? - [Social Media 101: 10 Tips to BE YOU!](https://www.pammarketingnut.com/2010/05/social-media-101-10-tips-to-be-you/) - 10 Quick Get Real Tips to find the REAL YOU! - [Websites 101: 25 Tips to Get Started Right!](https://www.pammarketingnut.com/2010/05/websites-101-25-tips-to-get-started/) - Websites: 25 Tips to Get-R-Done! Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Facebook Social Media: Do You LIKE ME? Please check Yes or No!](https://www.pammarketingnut.com/2010/05/facebook-social-media-do-you-like-me-please-check-yes-or-no/) - With all the noise about Facebook changing the fan page to a like button it's time to stop and think. It is far deeper than a simple name change. - [Facebook Limits Landing Pages to Authenticated Pages: Tips to Workaround!](https://www.pammarketingnut.com/2010/05/facebook-limits-landing-pages-to-authenticated-pages-tips-to-workaround/) - How to direct people to your custom Facebook landing page even with the recent changes that limit facebook landing pages to authenticated pages. - [Social Media: Has the 5 minute conversation been replaced by 140 characters?](https://www.pammarketingnut.com/2010/05/social-media-has-the-5-minute-conversation-been-replaced-by-140-characters/) - Social media is a revolution changing the way we think, sell, talk, market, advertise and COMMUNICATE! - [Social Media Engagement: Quit Hiding Behind the Avatar!](https://www.pammarketingnut.com/2010/06/social-media-engagement-quit-hiding-behind-the-avatar/) - You are no longer in control of your customer discussion?? Social Media for social interaction, using highly accessible and scalable publishing techniques. - [Social Media Voice: Pick Me, Pick Me, PICK ME!](https://www.pammarketingnut.com/2010/06/social-media-voice-pick-me-pick-me-pick-me/) - My belief is this is very much why so many people love social media! For once we feel free! We HAVE a VOICE! Even if nobody is listening on the other end.. - [brand experience: iPad Fathers Day Mania](https://www.pammarketingnut.com/2010/06/brand-experience-ipad-fathers-day-mania/) - Apple has mastered the brand experience. When my rugrat knows more about the iPad than I do they are doing something right! The brand experience IS THE REASON. - [Social Media Love 101: 17 tips to be a Good Friend & Advocate in Social Media](https://www.pammarketingnut.com/2010/06/social-media-love-101-advocacy-in-social-media/) - Social media is all one big relationship. Making them meaningful, inspirational and profitable are top goals. - [Brand Equity: Apple iPhone4 vs the Lonely Verizon Guy](https://www.pammarketingnut.com/2010/06/brand-equity-apple-iphone4-vs-the-lonely-verizon-guy/) - Ask 1 million people what they think of when they see the color WHITE, the majority will say APPLE! People find the brand enjoyable simply because it is. - [Follow Your Dreams!](https://www.pammarketingnut.com/2010/06/social-media-relationship-age-book-follow-your-dreams/) - So it's official! The word is out. As most of you know we have a couple very exciting launches coming up, two of which are book launches! So yesterday Mari Smith launched the official Web page, Facebook page, Twitter Account. More to come on this. Not a lot of time today so here is a short Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [It's okay to make money, right?! 20 Tips to Stay FOCUSED!](https://www.pammarketingnut.com/2010/06/its-okay-to-make-money-right-20-tips-to-stay-focused/) - The key is to be selective in where you spend your time. Every minute of it! - [What a Difference a Year Makes!](https://www.pammarketingnut.com/2010/07/what-a-difference-a-year-makes/) - Mama always taught me..."when life throws you lemons all ya' gotta do is make lemonade." Believe in yourself, work hard and leverage the right tools to succeed - [Social Media Consultant: 65 Tips to Differentiate the Good from the Bad](https://www.pammarketingnut.com/2010/07/social-media-consultant/) - Social Media Consultant. What really does that mean? Businesses need to do proper research when selecting a social media consultant or agency. - [10 Reasons Why Late Adopters Prefer Old, Comfy Jammies to Social Media](https://www.pammarketingnut.com/2010/07/10-reasons-why-late-adopters-prefer-old-comfy-jammies-to-social-media/) - As I put on my old but oh so comfy jammies tonight I thought of social media. People are creatures of habit. We like to learn, grow, lead and try new things. We also want safety. We like structure with both boundaries and flexibility. My favorite times of day are early morning and late night Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Random Acts of Social Media! 4 Key Indicators You Have RAMMIES!](https://www.pammarketingnut.com/2010/07/stop-the-randomness/) - Social Media ROI success requires focus, planning and the ability to stop the randomness! Identify 4 indicators your social media plan needs more focus. - [Social Media Engagement: 12 Tips to Maximize Your Website for Social Media](https://www.pammarketingnut.com/2010/07/social-media-engagement-12-tips-to-maximize-your-website-for-social-media/) - Focus on inspiring, connecting, educating and learning. Ensure you and your site feel and are approachable. Be authentic in all you say and do. - [Social Media: Deliver a Message in a Bottle](https://www.pammarketingnut.com/2010/08/message-in-a-bottle/) - Make your message count! Be relevant, concise, personal and authentic. Make it the best 140 characters your recipient has received today! - [50 Tips Granny Never Told You about Twitter & Social Media Etiquette](https://www.pammarketingnut.com/2010/08/50-tips-granny-never-told-you-about-twitter-social-media-etiquette/) - There are many things the generations before us could offer. Social media is no different than the social circles from the 20's, 50's, 70's and even 80 's. - [There is NO Social Media Magic Pill: 30 Tips to Keep You Safe from Social Pill Pushers](https://www.pammarketingnut.com/2010/08/there-is-no-social-media-magic-pill-30-tips-to-keep-you-safe-from-social-pill-pushers/) - There is no magic weight loss or magic love pill, there is also no magic social media pill. Social media takes planning, creativity and dedication - [All Aboard the Social Media Train! FREE Seats for Everyone!?](https://www.pammarketingnut.com/2010/08/all-aboard-the-social-media-train-free-seats-for-everyone/) - It's not news to most of us that social media is the train hundreds of thousands want to get on. It's fast, it's fun and it is going places. Many are hopping on, spending precious dollars, time and resources on learning new tools, creating Facebook fan pages, Twitter backgrounds, training customer service to leverage for increased service enhancements. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [25 WordPress Plugins to Keep Website Visitors Engaged and SEO Rockin!](https://www.pammarketingnut.com/2010/08/25-wordpress-plugins-to-keep-website-visitors-engaged-and-seo-rockin/) - Keeping your website and blog visitors engaged is paramount to success. Below are my favorite Wordpress plugins that help keep my web guests engaged, SEO rockin. - [Social Media Content - Less is More (Video Blog Post)](https://www.pammarketingnut.com/2010/08/social-media-content-less-is-more-video-blog-post/) - Less is more. Bombarding your audience with long videos, numerous pages of web content will get you nothing but a high bounce rate. - [Social Media: Don't Go With the Flow! 8 Tips to Swim Better, Not Faster!](https://www.pammarketingnut.com/2010/08/social-media-dont-go-with-the-flow/) - Are you a fish in a fast river who is barely hanging on with one fin going as fast as you can? Dare to rise above. Zoom your brand, content and audience! - [Be a Social Media Changemaker: Mark Horvath & InvisiblePeople.tv obtain YouTube Support!](https://www.pammarketingnut.com/2010/08/be-a-social-media-changemaker-mark-horvath-invisible-people-tv-obtain-youtube-support/) - Mark's project Invisiblepeople.tv is today featured on the front page of YouTube. His video is titled "YouTube Fights Homelessness With InvisiblePeople.tv". - [20 Tips to Avoid a Social Media Relationship Fail Whale #FAIL](https://www.pammarketingnut.com/2010/08/20-tips-to-avoid-a-social-media-relationship-fail-whale-fail/) - Social media relationships need to be earned. Bloggers and communicators must earn the mind share of their readers. Assume your audience is smarter than you. - [Social Media 101: 18 tips to do more than tell it, sell it!](https://www.pammarketingnut.com/2010/08/social-media-101-18-tips-to-do-more-than-tell-it-sell-it/) - Sell benefits, don't blast features. Tell your audience how you can help them do succeed and grow. How can you simplify their life, bring peace? - [Sing a Song for Your Business or Nobody Else Will!](https://www.pammarketingnut.com/2010/09/its-your-biz-sing-your-song/) - Social media and brand, the two go together better than peanut butter and jelly. Sing a song for your business or nobody else will! - [Social Media & Business: 10 Tips to Sit Back, Pedal Fast & Enjoy the Ride!](https://www.pammarketingnut.com/2010/09/10-tips-to-sit-back-pedal-fast-enjoy-the-ride/) - Take time to enjoy the ride, the bumps, the big and little wins, the curves and the friends who drive up beside of you. - [27 Tips to Freshen Up & Zoom Your Wordpress Blog or Website!](https://www.pammarketingnut.com/2010/08/27-tips-to-freshen-up-zoom-your-wordpress-blog-or-website/) - Website got ya' down? Check out these 27 tips to freshen up and zoom your website this week! Add some social media icons, wordpress plugins and photography! - [Girl Found! ALERT: Young Girl Missing in Tampa, Riverview, FL Summerfield Area](https://www.pammarketingnut.com/2010/08/alert-young-girl-missing-in-tampa-riverview-fl-summerfield-area/) - Missing girl in Tampa Florida. Last seen in Riverview area near Summerfield getting in a blue Toyota Camry. Leads that owner may live in Thonotassa area. Please call 813.468.3000 or the police if you have any information. You can also connect with the mother at facebook.com/yoemyw - [Social Media & Traditional Media News: Are we still in caveman era for integration and process?](https://www.pammarketingnut.com/2010/08/social-media-traditional-media-news-are-we-still-in-caveman-era-for-integration-and-process/) - There is endless opportunity for social media to change this world. There is also opportunity for social media and traditional media to come together. - [Social Media: What seat are you taking in the social spinning class?](https://www.pammarketingnut.com/2010/08/social-media-what-seat-are-you-taking-in-the-social-spinning-class/) - Much can be learned from the social spin class in business. Are you a focused social media consultant, social media coach, newbie or clueless wonder? - [Social Media: 25 Tips to Get In the Game and Off the Sidelines](https://www.pammarketingnut.com/2010/09/social-media-25-tips-to-get-in-the-game-and-off-the-sidelines/) - If you are tired of your current situation then do something about it! The sidelines will do nothing but waste time and leave you with a stack of "shoulda, woulda, coulda's!" - [Social Media: Top 10 Reasons Why Your Audience Doesn’t Like You](https://www.pammarketingnut.com/2010/09/social-media-top-10-reasons-why-your-audience-doesnt-like-you/) - Are you struggling with social media engagement? Struggling with building your audience? You have thousands of Twitter followers, maybe even 50 or 100 people who have clicked "like" on your Facebook page. However, even with this early success you've seen in social media, people just simply aren't engaging with your brand? You are not feeling the social media love that others talk about. - [Social Media Weekend Challenge: Don't Tweet it Away!](https://www.pammarketingnut.com/2010/09/social-media-weekend-challenge-dont-tweet-it-away/) - It's far too easy to get carried away with tweets and twits, Facebook share and likes, posts, fan pages, opt-in boxes, widgets, affiliate programs and more. - [Surf the Web or surf Facebook? Top 15 Reasons Why You’re Surfing Facebook!](https://www.pammarketingnut.com/2010/09/surf-the-web-or-surf-facebook-top-15-reasons-why-youre-surfing-facebook/) - No wonder Facebook is beginning to feel like surfing. It's because we can get whatever we want via a Fanpage, quick search, query of top trends and "likes". - [Social Media: Pick your Party! A Networking Event, Chamber Group or Neighborhood BBQ?](https://www.pammarketingnut.com/2010/09/social-media-pick-your-party-a-networking-event-chamber-group-or-neighborhood-bbq/) - Social Media is like one big party. It's where we can talk, have fun, sing songs, talk over lunch or dinner, tweet about anything your heart desires. - [Your Facebook Status: I don’t care what you had for lunch. Or do I?](https://www.pammarketingnut.com/2010/09/your-facebook-status-i-dont-care-what-you-had-for-lunch-or-do-i/) - I think many of us who live social media, marketing and business every day we talk out of two sides of our mouth. - [Social Media: Don't Forget About Your Real Friends](https://www.pammarketingnut.com/2010/09/social-media-dont-forget-about-your-real-friends/) - Friend, authenticity, transparency and relationships. They are all words we use frequently when we talk about the online and social world. - [Perfect Case Study: Getting Left Behind In Social Media, Impact on Customer Service #Fail](https://www.pammarketingnut.com/2010/09/perfect-case-study-getting-left-behind-in-social-media-impact-on-customer-service-fail/) - Social Media, get on the bus or be left behind. A case study with Bluehost in the importance of social media as a communication for customer service. - [Stop Blaming the Social Media Platform, Focus on Your Relationships!](https://www.pammarketingnut.com/2010/09/stop-blaming-the-social-media-platform-focus-on-your-relationships/) - Seems the new "thang" to blog about these days is how terrible one social media platform is over another, or why one type of follower is better. - [Social Media Inspiration Age: It’s Not Science, It’s Art](https://www.pammarketingnut.com/2010/09/social-media-inspiration-age-its-not-science-its-art/) - Social media has entered the inspiration age. The age where connecting with our audiences is not an option but a requirement. - [Social Media Won’t Fix Your Broken Business: 15 Success Tips](https://www.pammarketingnut.com/2010/10/social-media-wont-fix-your-broken-business-15-success-tips/) - Many do the same thing with social media and think Twitter, Facebook, Linkeded in with help solve their business problems. Integrate social media into the dna. - [Social Media: Enough of the CopyCat Persona Already](https://www.pammarketingnut.com/2010/10/social-media-enough-of-the-copycat-persona-already/) - So fast forward to today. We are on Twitter, Facebook and every other platform. Some have been here years. Some a couple months. Some only a few days or hours. - [31 Confessions of a Social Media Consultant after 1 Year (almost)](https://www.pammarketingnut.com/2010/10/31-confessions-of-a-social-media-consultant-after-1-year-almost/) - Social media tips and tricks from Pam Moore social media consultant. Always stay focused on your vision, customers and your why you are in business. - [Social Media: Yes, You Must Inspire Me! (Part 1)](https://www.pammarketingnut.com/2010/10/social-media-yes-you-must-inspire-me-part-1/) - Connecting and inspiring people to action. Action is the social currency of social media. Social media tools are a necessity but not priority. How you engage. - [10 Tips to Build a Social Media Game Plan](https://www.pammarketingnut.com/2010/10/10-tips-to-build-a-social-media-game-plan/) - Social media success requires goals, objectives a team and a plan to win! Tweeting randomly with no understanding of audience or objectives will waste ROI. - [ENGAGE: It's about life not just social media!](https://www.pammarketingnut.com/2010/10/engage-its-about-life-not-just-social-media/) - Social media consultation with a local non-profit client that supports adoptive and foster families. Engage in life not just social media. Build relationships. - [Social Media: 22 Tips to Differentiate Your Brand Presence](https://www.pammarketingnut.com/2010/10/social-media-22-tips-to-differentiate-your-brand-presence/) - People are grabbing for straws. They may be the best insurance sales person or event planner but they may not know the first thing about social media. - [Do you really know me? 20 Tips to learn about your audience.](https://www.pammarketingnut.com/2010/10/do-you-really-know-me-20-tips-to-learn-about-your-audience/) - What do we really know about our audiences? Have you taken the time to know them, understand them or connect with them? - [15 Tips to Stop Random Acts of Social Media and Build a Business Platform](https://www.pammarketingnut.com/2010/11/15-tips-to-stop-random-acts-of-social-media-and-build-a-business-platform/) - Random acts of marketing. We call them RAMs or RAMMIES. What are they? They are acts of marketing that are not integrated, funded or properly planned. - [20 Real Tips for Hiring a Social Media Consultant](https://www.pammarketingnut.com/2010/10/20-real-tips-for-hiring-a-social-media-consultant/) - A social media consultant should be selected based on personal fit with your business goals, life cycle, and culture. Do your research. Ask for references. - [Social Media: Are your social conversations delivering value?](https://www.pammarketingnut.com/2010/10/social-media-are-your-social-conversations-delivering-value/) - Healthy relationships have balance. Focus on balancing your social conversations with both personal and professional content. - [10 Tips to Cut Your Social Spam Ways & Do Social Media the Right Way](https://www.pammarketingnut.com/2010/11/10-tips-to-cut-your-social-spam-ways-do-social-media-the-right-way/) - Why is it businesses spend hundreds and thousands of dollars on new media, marketing, websites, social media training yet they stay stuck in their old ways? - [Social Branding: 15 Hints You are Guilty of Random Acts of Branding (RABs)!](https://www.pammarketingnut.com/2010/11/social-branding-15-hints-you-are-guilty-of-random-acts-of-branding-rabs/) - Anyone who follows me know I am a believer in efficiency and getting things done fast in regard to business and marketing. You also know I despise randomness in marketing and business. Stop the random acts of branding people, seriously! - [44 WordPress Plug-ins to Zoom SEO, Brand & Website Visitor Engagement!](https://www.pammarketingnut.com/2010/11/44-wordpress-plug-ins-to-zoom-seo-brand-website-visitor-engagement/) - Blogsites and websites today are more than a blog, more than a website. If developed in alignment with an integrated marketing and business plan a blogsite and/or website can be a platform for which you conduct business. Many bloggers and businesses create websites and spend lots of time and money on content. Many times they post it to their blog thinking the content will keep people on their site. Yet, their analytics data still shows a high bounce rate (people bouncing off your site after landing on a page) and little true engagement. Content is key. Inspiring audiences to action is a requirement. Factors such as layout, design and usability all drive engagement. We need web visitors to engage. We want them to stick around awhile when they land on the page. We want them to click to a next page. Google likes this type of behavior and will reward such with higher rankings and placement over time. - [Inspiration made simple: Pick 3 things](https://www.pammarketingnut.com/2010/11/inspiration-made-simple-pick-3-things/) - What do you have on deck this week? Update the website? Fix your online shopping cart? Write a new blog post about your new services? Blast an email to your list so they will visit your updated website, read your blog about your services, use your no longer broken shopping cart and hopefully buy something from you. One question: How is that workin' for ya'? - [Social Media Playground Tactic: Twitter Blocking Competition](https://www.pammarketingnut.com/2010/11/social-media-playground-tactic-twitter-blocking-competition/) - Social media is about sharing. It's where friends, clients & competition come together for the good of the whole. Keep friends close & enemies closer! - [Build Your Business on Relationships, Not Dollars!](https://www.pammarketingnut.com/2010/11/build-your-business-on-relationships-not-dollars/) - In business we need to focus on the pieces that enable and support the business. The infrastructure, products, sales, websites, social media, accounting, program management, and the list goes on. It's easy to lose site of what business is about. You can look at business as being only about making money. You can measure your success only on the financial results, the deals won or lost and how fat your wallet is at the end of the year. Or we can choose to also look at the intangible. What about the joy we seek in life? The peace we desire and need? The smiles we on a business partner's face when we help them achieve their goal and bring to market something they never thought was possible. - [Social media shouldn’t BE the objective – 10 Tips to Plan for Success](https://www.pammarketingnut.com/2010/11/social-media-shouldnt-be-the-objective-10-tips-to-plan-for-success/) - How many times have you heard "my objective for 2011 is to do social media"? Social media should not be the objective, but instead support business objectives. - [Social Relationships: The Life Raft for Social Media Technology Evolution](https://www.pammarketingnut.com/2010/11/social-relationships-the-life-raft-for-social-media-technology-evolution/) - When stories hit the press such as Facebook partnering with Bing, possible purchase of Twitter by Google, “social freak out” begins. People start tweeting and retweeting worrying about their biz, their life and what on earth they would do without Twitter. “Oh me, oh my, what if Facebook went bah bye”? - [Green Eggs & Facebook: 15 Social Media Tips from Dr. Seuss](https://www.pammarketingnut.com/2010/12/green-eggs-facebook-15-social-media-tips-from-dr-suess/) - The older I get the more I realize how smart my mother & Dr. Suess are. I think he can teach us some nice lessons in regard to social media. - [50 Things I am Most Thankful For](https://www.pammarketingnut.com/2010/11/50-things-i-am-most-thankful-for/) - I could write a book on all of the things I am thankful for. I will write a longer blog post sometime over the holiday to document such. However, for now this is my list of the 50 things, people, technology, blessings and more that I am most thankful for. Yes, there are 1000's more where these came from. However, these are what came to mind in approximately 2 minutes so. - [Social Listening Done Right: Stride Gum Case Study](https://www.pammarketingnut.com/2010/11/social-listening-done-right-stride-gum-case-study/) - Check out this real-life example I experienced with Stride Gum and their excellent social listening program. A couple months ago I picked up a pack of my favorite gum, Stride Gum - Mystery flavor. I noticed on the inside of the package there was a link to a website and a mention of an application. - [Dear Social Media Doubters - Get Social or Get Off the Social Potty](https://www.pammarketingnut.com/2010/11/dear-social-media-doubters-get-social-or-get-off-the-social-potty/) - Social media is not a fad. It's a platform to communicate, build community, share knowledge, find new business partners and of course grow your business. - [Dear Comment Spammers & Bullies: 15 Tips for Comments that Help, Not Hurt Your Brand](https://www.pammarketingnut.com/2010/12/dear-comment-spammers-bullies-15-tips-for-comments-that-help-not-hurt-your-brand/) - Take time to read the entire article with an objective to understand, not just read. A single blog post can't be written to satisfy the needs of varying audiences. - [Social Media Overkill: 10 Tips to Get Your Audience to Focus on You](https://www.pammarketingnut.com/2010/12/social-media-overkill-10-tips-to-get-your-audience-to-focus-on-you/) - It is easy to become part of the blur of any media. Social media is in some ways already becoming like traditional media. Just as TV, Radio and Billboard ads become a big blur, so do tweets, Facebook FanPages and the million other ways you can connect via social media. So, how do you separate yourself from the blur? How do you become more than a Facebook FanPage? How do you get your audience to visit your FanPage after the first initial visit? - [Twas the Night Before Christmas with St. Twit](https://www.pammarketingnut.com/2010/12/twas-the-night-before-christmas-with-st-twit/) - Twas the night before Christmas, when all through Tweetville Not a tweeter was tweeting, not even the high Klouts. The iphones were hidden by Santa’s little elves, In hopes that the Tweeters would do something else. The children were nestled all snug in their beds, While visions of daddy without social media danced in their heads. - [There's No Place Like Facebook for the Holidays](https://www.pammarketingnut.com/2010/12/theres-no-place-like-facebook-for-the-holidays/) - Oh the memories of the holidays. The moments that make the memories. From the busy shopping to the eggnog, the neighborhood party, Christmas Eve Service, presents unwrapped Christmas morning to the crazy box of nuts you received from Uncle Albert. What do we do to capture the memories? We take a photo with our iPhone or Android. Where do we go next? Facebook! - [Plagiarism is for Lazy Birds! 27 Common Sense Reasons & Tips to Create Your Own Content](https://www.pammarketingnut.com/2010/12/plagiarism-is-for-lazy-birds-27-common-sense-reasons-tips-to-create-your-own-content/) - One question any blogger, marketing, social media or business leader should never ask themselves: "Should I copy somebody else's content or create my own?" - [That Funny Little Thing Called Facebook "Like"](https://www.pammarketingnut.com/2010/12/that-funny-little-thing-called-facebook-like/) - So you know the cute little blue and white hand glove. The one often represented by the skinny blue rectangle. We look for it. We click it. But why? - [Social Media & Small Business: 14 Tips to Develop a Business Model for Success in 2011](https://www.pammarketingnut.com/2010/12/social-media-small-business-14-tips-to-develop-a-business-model-for-success-in-2011/) - As 2011 approaches business leaders are scurrying and hurrying to complete their business plans so their stockings of 2011 can be filled with lots of good treats from Santa. For big business it often comes easy as it's in the DNA of business leaders. It's how we were educated, trained and simply wouldn't be able to keep a job long in corporate America without a solid plan for success. - [Social Influence & Klout Scores: Only As Valuable as the People Who's Lives Are Influenced](https://www.pammarketingnut.com/2010/12/social-influence-klout-scores-only-as-valuable-as-the-people-whos-lives-are-influenced/) - Today I kicked off my day with an awesome coaching client. He is a financial exec for a large corporation. We are working with him to build a business platform to enable him to at one point break free from the chains of corporate America. We are helping him build a strategy for social media, develop a brand architecture and a business platform for which to build a community that he can share his knowledge and help others. - [2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media](https://www.pammarketingnut.com/2011/01/2011-predictions-top-12-reasons-businesses-will-fail-at-social-media/) - With 2011 cmes new budgets, projects and social media goals. Many new businesses will be hopping on the social train. The question is how long will they last? - [Social Media: You Had Me at Hello, But Then You Lost Your Mind](https://www.pammarketingnut.com/2011/01/social-media-you-had-me-at-hello-but-then-you-lost-your-mind/) - For some reason people get behind the tweet deck, Facebook business page and LinkedIn and think they can skip the “get to know and like you” phase and skip straight to the coupon blasting or buy now button. - [Show Me Some Social Media Love: 26 Tips to Be a Good Friend & Advocate](https://www.pammarketingnut.com/2011/01/show-me-some-social-media-love-26-tips-to-be-a-good-friend-advocate/) - At the core of the social ecosystems are people and relationships. Connecting with your audience, partners, influencers & customers is essential. - [60 Signs You're Addicted to Social Media & Twitter](https://www.pammarketingnut.com/2011/01/60-signs-youre-addicted-to-social-media-twitter/) - Late night tweet sessions. Foursquare swarm parties. Panera Bread meetings at 9 pm and Facebook moments that make you laugh so hard you cry. Your baker knows it, the mailman knows it. You like tweets and they like you. The baker thinks you're talking about cupcakes and has no idea what Twitter is. - [25 Facts Every CEO Must Know About Social Media in 2011](https://www.pammarketingnut.com/2011/01/25-facts-every-ceo-must-know-about-social-media-in-2011/) - To tweet or not to tweet? Facebook or not to Facebook? Hire intern or an agency? Share what I had for lunch? Never mind, we'll start social media next year, not now. - [Think a Facebook LIKE is all you need? Think again!](https://www.pammarketingnut.com/2011/01/think-a-facebook-like-is-all-you-need-think-again/) - We all know the type. The business, the newspaper, the consultant, the franchise owner who refuses to admit social media success requires engagement. - [If you had to pick one, which one would it be? Facebook LIKE or Qualified eMail Address?](https://www.pammarketingnut.com/2011/01/facebook-like-or-qualified-email-address-which-one-do-you-pick/) - If you had to pick one, what would it be? A Facebook "like" or an email address? The key to social media is integration and inspiring audience to action. - [Super Bowl Ads 2011: Missed Opportunity to Connect & Inspire](https://www.pammarketingnut.com/2011/02/super-bowl-ads-2011-missed-opportunity-to-connect-inspire/) - Good thing for DVR as I now need to go back and watch the Super Bowl. I was too busy watching the commercials and of course tweeting the night away with all of the other marketing and advertising addicted twitter geeks! - [15 Tips to Build a Website and Blog that Does More Than Tweet](https://www.pammarketingnut.com/2011/02/15-tips-to-build-a-website-that-does-more-than-tweet/) - The latest social media buzz for both small and large business seems to be "I need to add the Facebook button and start Tweeting." We all know businesses that should know better but are still fooling themselves into thinking they are actually"doing social media" if they add the words "like us on Facebook" and "Follow Us On Twitter" to their website. Sadly they think they have officially entered the world of social media and are off to great blue Facebook pastures. My question is always, "how's that workin' for ya'?" The silo'd activity of adding social media icons to a "yester year" website gets you in the social media ecosystem as much as standing by a pool of water makes you a master swimmer. - [17 Tips to Get More Twitter Followers and Tweeter Friends](https://www.pammarketingnut.com/2011/02/17-tips-to-get-more-twitter-followers-and-tweeter-friends/) - To tweet or not to tweet was your question of 2010. Now that it's 201 you've decided to take the big tweet plunge. You finally get the guts to hop on Twitter. - [Sorry Charlie, There are No Short Cuts to Social Relationships](https://www.pammarketingnut.com/2011/02/sorry-charlie-there-are-no-short-cuts-to-social-relationships/) - Social media is free, right? Wrong! There is no short cut to social media. Relationships take investment both personally and professionally. - [8 Things You Must Know About Your Audience to Inspire & Connect In Social Media](https://www.pammarketingnut.com/2011/02/8-things-you-must-know-about-your-audience-to-inspire-connect-in-social-media/) - Content that connects with an audience is the key to inspiring an audience to listen, to engage and to take action. Content is the foundation of conversation. - [Get Off The Hamster Tweet Wheel & Be Inspired - 20 Learnings from Social Fresh Tampa](https://www.pammarketingnut.com/2011/03/get-off-the-hamster-tweet-wheel-be-inspired-20-learnings-from-social-fresh-tampa/) - Getting out into world, learning from new perspectives, enjoying the company of others is the spice of life. So why in business do we find this so hard to accept? - [A New Language Called Social Media Is Here Like it Or Not!](https://www.pammarketingnut.com/2011/03/a-new-language-called-social-media-is-here-like-it-or-not/) - It's time for the next social media and marketing event. You pack your bag, charge your iphone or Android, grab the iPad, and your new business cards with QRC code on the back. - [Apple Does More Than Social Devices, They Design Experiences That GET YOU](https://www.pammarketingnut.com/2011/03/apple-and-experiential-social-branding-they-get-me-they-get-you/) - When it comes to experiential brand and marketing, you either get it or you don't. If you think all it takes is a pretty logo, Twitter background, branded Facebook page and matching business card is going to provide your audience a true brand experience, then sorry, you don't "get it." Apple has the brand experience nailed. - [How to Convert Facebook Personal Profile Page to Business Page](https://www.pammarketingnut.com/2011/03/how-to-convert-facebook-personal-profile-page-to-business-page/) - Facebook added the ability to convert your Personal Profile Page to a business page. The business pages use to be called "Fan Pages." Although Facebook has officially changed the name, many of us still refer to them as Fan Pages. This is great news for people who incorrectly setup a personal page as a business page. Setting up and maintaining a profile for anything other than an individual person is a violation of Facebook's Statement of Rights & Responsibilities. If you don't convert your profile to a page you will run the risk of permanently losing access to the profile and all of the associated content. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Social Media: A Little Less Talk & a Lot More Action Please!](https://www.pammarketingnut.com/2011/04/social-media-a-little-less-talk-a-lot-more-action-please/) - Listen up folks! It's time for conversations, relationships, Twitter chats, and Facebook parties. Social media is one big relationship! You must tweet, post, like and talk all day. As long as you're talkin' you're being social. Since you're so social, you'll do great in social media as long as you keep making friends, chattin' and raising your Klout score doing such. Seriously folks, are you drinking too much of the social conversation Kool-aid? Do you really think that all you have to do is be social and the Twitter bird is going to deliver a basket of ROI to save your butt and justify all that yappin' you're doin'? - [What Social Brand Experience Are You Giving Your Audience? 10 Tips to Make it Better!](https://www.pammarketingnut.com/2011/04/what-social-brand-experience-are-you-giving-your-audience-10-tips-to-make-it-better/) - Apple inspires us to be inspired! Apple provides a full yet simple brand experience. What social brand experience do you provide your audience? Is it memorable? - [26 Tips to Build a Social Savvy Website vs a Dud with a Pretty Face!](https://www.pammarketingnut.com/2011/03/26-tips-to-build-a-social-savvy-website-vs-a-dud-with-a-pretty-face/) - Build a business platform, not just a website. Focus on your audience and how you can inspire and connect with them with a goal of helping them achieve objectives - [10 Reasons to Eat ROI for Breakfast in Social Media](https://www.pammarketingnut.com/2011/03/10-reasons-to-eat-roi-for-breakfast-in-social-media/) - It's time to start eating ROI for breakfast and we teach our clients, colleagues and business partners to do the same. Social media plan, goals objectives are key to success. - [Get Real Time: 44 Signs Social Media Is NOT Working for You!](https://www.pammarketingnut.com/2011/04/get-real-time-44-signs-social-media-is-not-working-for-you/) - Are you a self proclaimed social media expert or guru? You try but just can't find the ROI? Maybe it's time to admit your social media game plan needs an overhaul!? - [21 Tips to Get Your Tweet On!](https://www.pammarketingnut.com/2011/04/21-tips-to-get-your-tweet-on/) - You have a Facebook business page, a LinkedIn profile, a blog, and maybe even a professional photo taken for your custom twitter background. However, something about that crazy bird and all those 140 character yappin' peeps freaks you out. - [So You Think You Can Brand? Prove It!](https://www.pammarketingnut.com/2011/04/so-you-think-you-can-brand-prove-it/) - So you think you can brand like the wild west cowboys use to brand their livestock? Register for chance to win FREE Bahamas vacation or a social media makeover! - [CEO's Repeat After Me: "We are Not Afraid to Tweet" + 21 Success Tips](https://www.pammarketingnut.com/2011/04/ceos-repeat-after-me-we-are-not-afraid-to-tweet-21-success-tips/) - Let me hear it..."I am a CEO and I am not afraid to tweet! I am not afraid of a blue bird. I do NOT have to share what I eat for lunch every day!" 21 Twitter Tips for CEO - [Social Websites: 13 Tips to Get Me at Hello!](https://www.pammarketingnut.com/2011/05/social-websites-13-tips-to-get-me-at-hello/) - So, you inspired me to click a link somewhere on Twitter, LinkedIn, Facebook, Quora, or who knows what platform. Now what? How do we get past hello? - [Granny's 40 Tips for Good Social Relationships & Twitter Etiquette](https://www.pammarketingnut.com/2011/05/grannys-40-tips-for-good-social-relationships-twitter-etiquette/) - Granny has been busy. She's been tweetin' and learning about online social relationships. Granny's got 40 new tips for good social relationships and Twitter. - [7 Steps to the Perfect Social Media Plan](https://www.pammarketingnut.com/2011/05/7-steps-to-the-perfect-social-media-plan/) - The perfect social media template, many business leaders wanting to get social dream about it. The perfect strategy, tactics and blueprint for execution. - [Top 10 Social Media Adoption Personalities](https://www.pammarketingnut.com/2011/05/top-10-social-media-adoption-personalities/) - Where are you in the adoption of social media? Have you integrated it into your business? Open to new ways of doing business, leveraging online marketing? - [3 Easy Steps to Increase Sharing of Your Blog Posts!](https://www.pammarketingnut.com/2011/05/3-easy-steps-to-increase-sharing-of-your-blog-posts/) - So you work hard to connect with your audience. You know what they like. You know what they need. You blog and your fans love your content. They want to share it with their friends, family and pets. Bottom line your content rocks and you know it. - [I Clicked LIKE, Don't Blow it! - 23 Tips to Engage Me After Facebook Like](https://www.pammarketingnut.com/2011/05/i-clicked-like-dont-blow-it-23-tips-to-engage-me-after-facebook-like/) - I clicked your "like" button. I may have been excited, simply curious or half asleep. 95% of people never return to the Facebook page after clicking like. - [Social Media Listening: Can You Afford to Ignore the Conversation Any Longer?](https://www.pammarketingnut.com/2011/05/social-media-listening-can-you-afford-to-ignore-the-conversation-any-longer/) - There is a conversation happening in your honor right now. The question is are you part of it? Do you know what is being said about you and your brand? - [Are Authentic Social Relationships Over Rated?](https://www.pammarketingnut.com/2011/05/are-authentic-social-relationships-over-rated/) - However, just because we may be tired of the word "authenticity" does it change the importance and ability to embrace, desire and appreciate real relationships? - [10 Tips to Get the Twitter Conversation Started!](https://www.pammarketingnut.com/2011/06/10-tips-to-get-the-twitter-conversation-started/) - Social media is one big conversation. It seems that everyone on Twitter, Facebook, LinkedIn, is talking and chattin' but you. - [Social Media is About the People, Stupid! (Part 1)](https://www.pammarketingnut.com/2011/06/social-media-is-about-the-people-stupid-part-1/) - Social media is about inspiring, connecting, engaging and having a conversation with real people. It requires listening, understanding and a dialog between two or more parties. - [Houston, We Have a Failure to Learn the Social Ecosystem + 11 Success Tips](https://www.pammarketingnut.com/2011/06/houston-we-have-a-failure-to-learn-the-social-ecosystem-11-success-tips/) - So you tweet into a Tweet chat, a Facebook LinkedIn group or page, Quora stream, Empire Avenue community or blog comment discussion with good intentions. So what is it? Why do you have difficulties "gelling" with these online groups? Your offline relationships are "just fine." You simply wish people would spend more time "offline" living "real life." - [Social Media Brand Relevancy: 10 Tips to Stand Above the Crowd](https://www.pammarketingnut.com/2011/06/social-media-brand-relevancy-10-tips-to-stand-above-the-crowd/) - You have your plans, objectives, budget and a social media manager. Social media is your name and game with a goal of integration and social media success! - [Got Facebook Data? They Got Yours!](https://www.pammarketingnut.com/2011/06/got-facebook-data-they-got-yours/) - What would you do if for free 600 million people would share their life with you? Everything? You capture it in a dbase to monetize? Facebook is doing exactly that! - [Are We Forgetting to LOL IRL (in real life)?](https://www.pammarketingnut.com/2011/06/are-we-forgetting-to-lol-irl-in-real-life/) - Take time for in real life (IRL) relationships. It is important we don't let the online LOL's replace the offline belly chuckles. Take time for real people. - [Thank You Google+ for Keeping us Safe on Independence Day!](https://www.pammarketingnut.com/2011/07/thank-you-google-for-keeping-us-safe-on-independence-day/) - July 4th, 2011 - the day I got +d out of my mind! Thank you Google+ for keeping us safe on Independence Day! - [If I Were a Social Realtor - 20 Social Media Success Tips for Realtors](https://www.pammarketingnut.com/2011/07/if-i-were-a-social-realtor-20-social-media-success-tips-for-realtors/) - Are realtors doing all they can to help sell the homes? Most are not even taking photos let alone leveraging Facebook, Twitter, LinkedIn or YouTube. - [Ecosystems (and Granny) Don't Move Overnight, Not Even for Google+](https://www.pammarketingnut.com/2011/07/ecosystems-and-granny-dont-move-overnight-not-even-for-google/) - Build it & they will come doesn't work anymore. The social ecosystem looks different now than when Facebook joined the game. 750 Million users won't move overnight. - [Social Network Group Dynamics - Is it About ME or WE?](https://www.pammarketingnut.com/2011/07/social-network-group-dynamics-is-it-about-me-or-we/) - Social media provides a 24/7 real time research lab for human behavior. We all have different objectives for what we want to achieve with social networks. - [Social Lip Service vs Social Customer Service: AT&T Wireless Case Study](https://www.pammarketingnut.com/2011/07/social-lip-service-vs-social-customer-service-att-wireless-case-study/) - Many organizations claim to "be social." They claim they have social media integrated with sales, marketing, and even customer service. They may even tout that their customer service teams are using Twitter to communicate and help customers. The real question is this... are they providing social lip service or social customer service? - [Social Media Is About the People, Stupid (Part II)](https://www.pammarketingnut.com/2011/07/social-media-is-about-the-people-stupid-part-ii/) - In the first post on this series I provided 10 reasons why social media is about he people. I talked about how important relationships are to success. For the second post in this series I am going to focus on the planning and prioritization stages of social media. - [I Google+ circled, followed, liked, linked, bookmarked you, now what?](https://www.pammarketingnut.com/2011/07/i-google-circled-followed-liked-linked-bookmarked-you-now-what/) - Wow, is it me or is it starting to be more and more steps to follow someone. We round em' up in circles, Facebook like, invite them to LinkedIn, but why? - [Triberr: Put Your ACTION Where Your Social Mouth Is & Pay it Forward!](https://www.pammarketingnut.com/2011/07/triberr-put-your-action-where-your-social-mouth-is-pay-it-forward/) - Triberr is more than a social media tool or automated tweeting platform. Triberr challenged me from day one to put action where my mouth is in helping others. - [Social Media is About the People, Stupid! (Part III)](https://www.pammarketingnut.com/2011/07/social-media-is-about-the-people-stupid-part-iii/) - Social media is not a medium to blast the same content you created in 1987 for your first website into 1000 140 character tweets. Get to know your audience! - [#GetRealChat with @Webtrends via @JustinKistner 7/26/11](https://www.pammarketingnut.com/2011/07/getrealchat-with-webtrends-via-justin-kistner-72611/) - Webtrends rocked #GetRealChat via Justin Kistner, Director of Social Products for Webtrends. He discussed challenges facing social marketers, why Webtrends puts focus on Facebook - [13 Tips to Get Back to Biz in a Social Google+ Circling, Liking, Tweeting World!](https://www.pammarketingnut.com/2011/07/13-tips-to-get-back-to-biz-in-a-social-google-circling-liking-tweeting-world/) - It's easy to get lost in never never circle, like, follow and link land. It's time get focused on your business and your audience my friends! - [Tweeting Clueless: 26 Things Twitter is NOT](https://www.pammarketingnut.com/2011/08/twitter-truths-101-26-things-twitter-is-not/) - The twitter clueless. The tweeps who refuse to accept twitter is not a copy of their corporate brochure broke into fifty 140 character segments. - [12 Tips to Run Your Own Race in the Social Blogging World](https://www.pammarketingnut.com/2011/08/12-tips-to-run-your-own-race-in-the-social-blogging-world/) - Blogs provide a platform for the writer to share what they think, know, believe or don't believe. You are the CEO of your life and business. - [All You Can Tweet Buffet: 7 Tips + Content Meal Planner](https://www.pammarketingnut.com/2011/08/the-all-you-can-tweet-buffet-7-tips-meal-planner/) - As social brand marketers how can we inspire our audiences to engage with our brand? How can we leave them fulfilled but wanting more and to over indulge and love it? - [15 Tips to Start Mobile Marketing with a Zoom!](https://www.pammarketingnut.com/2011/08/15-tips-to-start-mobile-marketing-with-a-zoom/) - Mobile marketing can help zoom big and small businesses. Zoom as you learn the broader social ecosystem. Foursquare, Facebook places are a great place to start! - [Quit Trying to Sell Me More Stuff - 10 Tips to Provide More Value!](https://www.pammarketingnut.com/2011/08/quit-trying-to-sell-me-more-stuff-10-tips-to-provide-more-value/) - Just because I trust you with my email or as a LinkedIn connection doesn't mean you should spam me. My iPhone was consistently buzzing and beeping with spam! - [Social Brand Relevancy 101 (Part 1)](https://www.pammarketingnut.com/2011/08/social-brand-relevancy-101-part-1/) - Relevancy is a word we all talk about in social circles yet many don't understand. What is relevancy and how do you become relevant to your audiences? - [Forget the Klout Score! What's Your Social Zoom Factor?](https://www.pammarketingnut.com/2011/08/forget-the-klout-score-whats-your-social-zoom-factor/) - There's no shortage of social data, metrics, analytics, influence scores, listening platforms, reputation management approaches & experts ready to help. - [The Social Blog: 17 Tips to Zoom Engagement & Results!](https://www.pammarketingnut.com/2011/08/the-social-blog-17-tips-to-zoom-engagement-results/) - Is your social blog looking not so social? Maybe more like a desert with one lonely cowboy and horse? Throw a blog warming party and get engagement rockin'! - [10 Tips to Stay Sanely Influenced in a Klout Crazed World!](https://www.pammarketingnut.com/2011/08/10-tips-to-stay-sanely-influenced-in-a-klout-crazed-world/) - Influence is in the eye & heart of the beholder. Can influence truly be 100% measured via any tool? Those who influence me most make me think. - [125 Ways to Integrate Social Media to Zoom Your Business](https://www.pammarketingnut.com/2011/08/125-ways-to-integrate-social-media-to-zoom-your-business/) - Random acts of marketing (RAMs) will melt the positive in your business checking account, return on investment and brand equity faster than you can blink. - [Blogs & Websites: 4 Goals + 10 Tips To Inspire, Connect & Achieve Results](https://www.pammarketingnut.com/2011/09/blogs-websites-4-goals-10-tips-to-inspire-connect-achieve-results/) - How do you know what is going to inspire your audience, drive engagement and results for your blog or website? Here are four goals and ten tips to a success. - [Social Media 101 for Smartie Pants (yes that includes you)](https://www.pammarketingnut.com/2011/09/social-media-101-for-smartie-pants-yes-that-includes-you/) - I believe we are over complicating the world of social media. We get caught up in tweets, posts, follows, influence scores, analytics and the list goes on. - [How I Tweet in a Nutshell (55 behaviors from a twitter nut!)](https://www.pammarketingnut.com/2011/09/how-i-tweet-in-a-nutshell-55-behaviors-from-a-twitter-nut/) - There is not one way to tweet, Facebook, Link or circle. The only way to do social media is the way that works for you. Here is how I tweet and what works for me. - [A Social Giver Whose Legacy Will Never Stop Giving](https://www.pammarketingnut.com/2011/09/trey-pennington-a-social-giver-whose-legacy-will-never-stop-giving/) - This past weekend social media world lost a brilliant and giving man, Trey Pennington. He took his life in the parking lot of a church. He left behind 6 kids. - [Twitter 101: 55 Tips to Get Retweeted on Twitter](https://www.pammarketingnut.com/2011/09/twitter-101-55-tips-to-get-retweeted-on-twitter/) - Retweets, you have heard have them, you know what they are but you aren't gettin' them. Here are 55 twitter tips to increase retweets, engagement and results. - [Are You Ready to Be a Social Business? 10 Tips for a Zoom Start!](https://www.pammarketingnut.com/2011/09/are-you-ready-to-be-a-social-business-10-tips-for-a-zoom-start/) - Doing social or getting on social is far different from being a social business which requires planning, integration and understand your audience. - [50 Signs You're Addicted to Social Media & Twitter](https://www.pammarketingnut.com/2011/09/50-signs-youre-addicted-to-social-media-twitter/) - Social media addiction happens to the best of us.Tweet sessions all start with good intentions. Check these signs to see if you are addicted & need help! - [Zoom Your Tweets in 7 Easy Steps!](https://www.pammarketingnut.com/2011/09/zoom-your-tweets-in-7-easy-steps/) - Do you not know where to start on Twitter? Tweets need a little love? Check out these 7 tips to zoom your tweets into engagement and business! - [How to Enable Facebook Timeline NOW!](https://www.pammarketingnut.com/2011/09/how-to-enable-facebook-timeline-now/) - One of the new features Facebook announced this week at F8 is the new Facebook timeline. Here are a few easy steps to turn the timeline on. - [Be Your Own Social Duck: 10 Tips To Differentiate with Results](https://www.pammarketingnut.com/2011/10/be-your-own-social-duck-10-tips-to-differentiate-with-results/) - People are moving by masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter. 10 Tips to differentiate with real results. - [People Don't Buy Things, They Join Things](https://www.pammarketingnut.com/2011/10/people-dont-buy-things-they-join-things/) - Communities are the fuel for success in social media. Invest in people before business. Be the community. Provide relevant conversation and value. - [Entrepreneur Success: 15 Tips to Zoom Business and Life](https://www.pammarketingnut.com/2011/10/entrepreneur-success-15-tips-to-zoom-business-and-life/) - Approximately 80% of small businesses fail within the first year. How many of the people you know who have started a business have truly succeeded? - [Open Message to New Social Networks & UNTHINK Unveiling](https://www.pammarketingnut.com/2011/09/open-message-to-new-social-networks-unthink-unveiling/) - UNTHINK, a new social network was unveiled yesterday. It is another platform claiming to be the Facebook killer, the best thing since sliced bread and Myspace. - [46 Tips to Show up at the Right Field in the Social Business Game](https://www.pammarketingnut.com/2011/10/46-tips-to-show-up-at-the-right-field-in-the-social-business-game/) - Social media is not a band-aid for a broken business. We help businesses achieve results by integrating social media and online marketing into their business. - [Stop the Social Puppetry for Klout and Other Influence Metrics!](https://www.pammarketingnut.com/2011/10/stop-the-social-puppetry-for-klout-and-other-influence-metrics/) - We are not social puppets. We must refuse to behave like puppets for any score. We are not defined as a human being by our Klout or any other influence score. - [CEO Wants Klout - Social Biz Story Where You Direct!](https://www.pammarketingnut.com/2011/11/ceo-wants-klout-social-biz-story-where-you-direct/) - So we're kicking off a fun experiment. This is the first in a series of an interactive social business video series where you get to be the director! - [COO Wants Klout & Retweets by Lady Gaga - Days of Our Social Biz](https://www.pammarketingnut.com/2011/11/coo-wants-klout-retweets-by-lady-gaga-days-of-our-social-biz/) - Social media is not a band-aid for a broken business. Focusing only on Twitter followers and influence metrics won't help you meet your business goals. - [Slow Down to Speed Up - 10 Tips for Social Business Success](https://www.pammarketingnut.com/2011/11/slow-down-to-speed-up-10-tips-for-social-business-success/) - "Getting on Facebook" is not an emergency! Objective should not be to "do social" but to be a social business. Slow down to speed up and plan for success! - [Why I Deleted My Klout Profile](https://www.pammarketingnut.com/2011/11/why-i-deleted-my-klout-profile/) - After much research, conversation and analysis I have decided to delete my Klout profile. I am concerned with privacy, honesty and accuracy. - [Walgreens Case Study - Humanizing Social Business](https://www.pammarketingnut.com/2011/12/walgreens-case-study-humanizing-social-business/) - Case study on how Walgreens is using social media to inspire and connect with audiences. - [Social Business: It's NOT About the Next BIG Thing!](https://www.pammarketingnut.com/2011/12/social-business-its-not-about-the-next-big-thing/) - Quit waiting for the next social network to save your business. Success won't come from Google+, Facebook, LinkedIn, Twitter or a high Klout score alone. - [Top 20 @PamMktgNut Social Media Posts of 2011](https://www.pammarketingnut.com/2011/12/top-20-pammktgnut-social-media-posts-of-2011/) - Top 20 social media posts of 2011 from @PamMktgNut from www.pammarketingnut.com and zoomfactoronline.com based upon page views. - [The Only Way to Become a Social Business in 2012](https://www.pammarketingnut.com/2012/01/the-only-way-to-become-a-social-business-in-2012/) - The only way to become a social business in 2012 is to not do social media. There is a big difference between doing social media and becoming a social business. - [The Definition of Social Business?](https://www.pammarketingnut.com/2012/01/the-definition-of-social-business/) - Social business transforms the organization from the inside out, connecting the internal with external, enhancing relationships, creating shared value for all. - [Is This My Blog or Your Blog?](https://www.pammarketingnut.com/2012/01/is-this-my-blog-or-your-blog/) - Anybody who blogs can remember your first post. Blogging should not only provide value to your readers but also be a way to share your insights. - [Social Media Tools & Tech - 15 Tips to Not Lose Your Mind!](https://www.pammarketingnut.com/2012/01/social-media-tools-tech-15-tips-to-not-lose-your-mind/) - With tech evolution it is important we not lose sight of why you are doing social in the first place! Focus on business objectives and connecting with people. - [Social Media Consultant Gone Bad... Real Bad!](https://www.pammarketingnut.com/2012/02/social-media-consultant-gone-bad-real-bad/) - Do you research before trusting anyone that promises you fast answers with social media. Trust your gut. If it seems to good to be true, it probably is! - [58 Things Social Media Newbies Say & Maybe You Said too!?](https://www.pammarketingnut.com/2012/02/58-things-social-media-newbies-say-maybe-you-said-too/) - There comes a time when we must acknowledge social media is here to stay yet will continue to evolve. As things change we become newbies again and again. - [What Has Your Blog Done For Me Lately? 11 Tips to Provide More Value!](https://www.pammarketingnut.com/2012/02/what-has-your-blog-done-for-me-lately-11-tips-to-provide-more-value/) - Tweet this, share this, like me, talk to me. There isn't a shortage of people telling you what to do online. Are you providing value to your audiences? - [Social Media Friends: 50 Tips to Rock Social Love & Advocacy](https://www.pammarketingnut.com/2012/02/social-media-friends-50-tips-to-rock-social-love-advocacy/) - You know the old saying "be a friend, to get a friend." Social media creates amazing opportunities to connect with real people via advocacy and engagement. - [The Only Guarantee in Social Business is Change](https://www.pammarketingnut.com/2012/02/the-only-guarantee-in-social-business-is-change/) - Get comfortable being uncomfortable. Just as you learn latest tools and tech, integrate the right processes into the DNA of your social business it will change - [12 Tips to Rock Your Blog This Week!](https://www.pammarketingnut.com/2012/02/12-tips-to-rock-your-blog-this-week/) - What makes a good blog? How can you increase readership, viral shares, time on page, and conversions? Here's 12 tips to take your blog from zero to zoom speed. - [150 Over Used, Conflicting but Sometimes Still Useful Social Media Tips](https://www.pammarketingnut.com/2012/02/150-over-used-conflicting-but-sometimes-still-useful-social-media-tips/) - Tweet this way. No actually tweet that way. Don't talk to much. Talk or you are not engaging. Treat me like a human being. Don't ignore me. Write unique content - [Daytona 500 Social Media: Fires, Drivers, ServiceMaster & Tide Seize the Moment!](https://www.pammarketingnut.com/2012/02/daytona-500-social-media-fires-drivers-servicemaster-tide-seize-the-moment/) - You snooze you lose are what some are thinking after the 2012 Daytona 500, an amazing case study and testament to the power of interactive, social TV. - [CEO Social Mindset: 25 Tips for a Healthy Social Business Mindset](https://www.pammarketingnut.com/2012/03/ceo-social-mindset-25-tips-for-a-healthy-social-business-mindset/) - Attitude and mindset are often the key to success in life and business. With the right mindset you can learn new things, take on mountains, lead teams to success and accomplish more than you ever dreamed possible. - [Quit Blaming Facebook Timeline Changes & Fix Your Own Marketing Problems!](https://www.pammarketingnut.com/2012/03/quit-blaming-facebook-timeline-changes-fix-your-own-marketing-problems/) - I've heard marketers say the death of Facebook tab is the death of their online strategy? What? This means integrated marketing isn't in their vocabulary. - [42 Things to do on Twitter besides Tweet Spam & Coupons](https://www.pammarketingnut.com/2012/03/42-things-to-do-on-twitter-besides-tweet-spam-coupons/) - One of the number one social media questions I hear from business leaders is "what should I tweet?" Focus on your audience and their needs as a top priority. - [15 Must Know Tips to Rock Your New Facebook Timeline Business Page](https://www.pammarketingnut.com/2012/03/15-must-know-tips-to-rock-your-new-facebook-timeline-business-page/) - The new Facebook business page timeline is here to stay. Check out these Facebook tips and tricks to get your Facebook business timeline rockin'! - [21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work!](https://www.pammarketingnut.com/2012/03/21-tips-to-balance-social-media-addiction-tweets-life-and-real-work/) - How do you manage time as a social media addict business leader? Focus on goals, objectives and inspiring and connecting with your audience and community - [Can You Name 3 Reasons I Should Give a Rip About Your Facebook Business Page?](https://www.pammarketingnut.com/2012/03/can-you-name-3-reasons-i-should-give-a-rip-about-your-facebook-business-page/) - Can you name 3 reasons why I should like your Facebook business page? Why should anyone care your brand exists? What unique, relevant content do you offer? - [Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1?](https://www.pammarketingnut.com/2012/04/is-your-content-worthy-of-a-like-share-pin-retweet-google-1/) - Is your content relevant, engaging, high quality, valuable, actionable? How will it differentiate your brand, increase brand equity? - [Social Media Buzz: The False Perception of Social Business Success](https://www.pammarketingnut.com/2012/04/social-media-buzz-the-false-perception-of-social-business-success/) - It's easy to get caught up in the social buzz. We love real-time engagement and the simple fact we can get a tweet, reply or retweet within seconds when we're having a gloomy day or simply need an ego boost. Klout, Peer Index & Kred influence scores, tweets, retweets, likes, comments, shares, pins, Diggs, Google Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [@IBM Introduces Online Retail Economic Indicator – Join #GetRealChat Conversation!](https://www.pammarketingnut.com/2012/05/ibm-introduces-online-retail-economic-indicator-join-getrealchat-conversation/) - Join @IBM's @Jay_Henderson as guest on #GetRealChat to discuss retail trends CMOs need to know and how these findings impact marketers and retailers alike. - [Social Media Community Challenge + 10 Reasons We All Need Community](https://www.pammarketingnut.com/2012/05/social-media-community-challenge-10-reasons-we-all-need-community/) - Community doesn't happen once just to help build you up from zero to one hundred or five thousand followers. A real community is there for the long term. - [@IBM's Yuchun Lee on #GetRealChat 12PM ET Today #CMO Marketing Trends](https://www.pammarketingnut.com/2012/05/ibms-yuchun-lee-on-getrealchat-12pm-et-today-cmo-marketing-trends/) - IBM's Yuchun Lee will be a guest on our inaugural launch of a daytime segment of #GetRealChat today at 12pm et. Yuchun Lee is Vice President, Enterprise Marketing Management (EMM), in the Industry Solutions division, IBM Software Group. EMM is comprised of Coremetrics and Unica technologies, and helps companies automate, manage and accelerate core business processes across marketing and demand generation. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Entrepreneur & Social Business Vision: What We Can Learn From Kenny Rogers](https://www.pammarketingnut.com/2012/05/entrepreneur-social-business-vision-what-we-can-learn-from-kenny-rogers/) - My dad was also an entrepreneur. He had worked corporate for many years but like me got tired of the rat race and set out on his own to build a successful telecommunications service company. The older I get the more I understand the reasons he liked some of the songs he did. It wasn't only because they talked about playing poker or me "being his sunshine, his only sunshine." It was because they hit the heart of both life and business in many ways. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Content Marketing is Not a New Shiny Object Invented via Social Media!](https://www.pammarketingnut.com/2012/06/content-marketing-is-not-a-new-shiny-object-invented-via-social-media/) - Creating compelling content doesn't require a crystal ball. Know business goals, objectives, audience needs, where they are hanging out on social media channels. - [28 Attributes of Good Content Marketing to Rock Your Social Business!](https://www.pammarketingnut.com/2012/06/28-attributes-of-good-content-marketing-to-rock-your-social-business/) - Every marketer, consultant, tweeter and Facebooker seems to be talking about content marketing yet few have any real experience driving real results! - [20 Tips to Avoid Being a Social Brand Gone Wrong!](https://www.pammarketingnut.com/2012/06/20-tips-to-avoid-being-a-social-brand-gone-wrong/) - Online Social Brands Gone Bad. Are you one of them? It takes 6-7 brand impressions before someone will remember your brand? Stand out from the crowd with value. - [You Can't Fake Relevance in Social Media, Business or Life!](https://www.pammarketingnut.com/2012/05/you-cant-fake-relevance-in-social-media-business-or-life/) - You can't force fit your existing business model into Facebook. Focus on providing relevant value and integrating social into the DNA of your business. - [LinkedIn Security Hacks, Breaches & Missed Marketing Opportunities](https://www.pammarketingnut.com/2012/06/linkedin-security-hacks-breaches-missed-marketing-opportunities/) - LinkedIn security is breached when millions of passwords are hacked. It's also what happens after the breach that disappoints. - [Top Social Media Task List = What You WON'T do!](https://www.pammarketingnut.com/2012/06/top-social-media-task-list-what-you-wont-do/) - What you are NOT going to do is the most important list you will make this year for social media integration success. Prioritize, integrate and plan. - [Granny's 50 Tips on Social Media, #Pinterest, Twitter & Content Marketing!](https://www.pammarketingnut.com/2012/06/grannys-50-tips-on-social-media-pinterest-twitter-content-marketing/) - Granny's back in the social media advice house with new tips on Pinterest, Facebook, LinkedIn & more. Be a friend do get a friend. - [25 Content Marketing Ideas for People Who Don't Like to Write!](https://www.pammarketingnut.com/2012/06/25-content-marketing-ideas-for-people-who-dont-like-to-write/) - Content is the heart of communication of all mediums. Inspiration can be found within the most simple parts of your business and life. Here are 25 ideas of inspiration. - [Social Media & Natural Disasters: Tropical Storm #Debby Proves Still Room for Improvement](https://www.pammarketingnut.com/2012/06/social-media-natural-disasters-tropical-storm-debby-proves-still-room-for-improvement/) - Tropical storm Debby highlights how far both media and business have to go in leveraging social media as communications vehicle during natural disasters. - [16 Tips to Build a Social Business, Entrepreneur & Life Game Plan that Rocks!](https://www.pammarketingnut.com/2012/06/16-tips-to-build-a-social-business-entrepreneur-life-game-plan-that-rocks/) - Social business, entrepreneur success requires planning, strategy, & execution. Work smarter, not harder with focus on goals and needs of your audience. - [Small Business Success: What We Can Learn from a Good HairStylist](https://www.pammarketingnut.com/2012/07/small-business-success-what-we-can-learn-from-a-good-hairstylist/) - Small business success tips are flowing from many successful hairstylists. They are efficient, charge top dollar and have a waiting list. - [Maximize to Monetize - Leverage What Ya' Got for Social Business Success!](https://www.pammarketingnut.com/2012/07/maximize-to-monetize-leverage-what-ya-got-for-social-business-success/) - Maximize what you already have within your business to monetize and drive return on investment. Less is more. Measure, analyze and optimize! - [Sales People – Use LinkedIn or Get Canned](https://www.pammarketingnut.com/2012/07/sales-people-use-linkedin-or-get-canned/) - LinkedIn for sales teams is a must. Require your sales organization, business development team to learn, engage and leverage for relationship building. - [Social Media is NOT Rocket Science!](https://www.pammarketingnut.com/2012/07/social-media-is-not-rocket-science/) - Quit over complicating social media. It's not rocket science. Develop a plan, execute the plan, measure and optimize. Integrate social media into DNA of business. - [Social Media in a Nut Shell](https://www.pammarketingnut.com/2012/07/social-media-in-a-nut-shell/) - Social business is not easy. Social media integration into the DNA of business requires focus, planning, mindset, change and more for a positive ROI. - [How to Build a Social Brand That's a Sweet Orange in a World of Bitter Apples!](https://www.pammarketingnut.com/2012/07/how-to-build-a-social-brand-thats-a-sweet-orange-in-a-world-of-bitter-apples/) - Be the sweet orange brand your audience wants to savor, sing, share. Inspire them to connect, click and take action that brings results! - [55 Signs You're Still Addicted to Social Media & Twitter](https://www.pammarketingnut.com/2012/07/55-signs-youre-still-addicted-to-social-media-twitter/) - Social media addiction happens to the best of us. The best you can do is accept the face, embrace it and enjoy the fact your life is one big Tweet and status update! - [Yikes! The Social Media Quick Fix Band-Aids are Falling Off!](https://www.pammarketingnut.com/2012/07/yikes-the-social-media-quick-fix-band-aids-are-falling-off/) - It's not like we didn't tell ya' folks. How many blog posts have you read which have tried to explain in the form of tips, how to guides, ebooks, webinars, podcasts, radio shows, in depth blog posts and more that social media is about more than a Facebook page or Twitter following. - [10 Easy Ways to Rock Your Brand on Facebook!](https://www.pammarketingnut.com/2012/07/10-easy-ways-to-rock-your-brand-on-facebook/) - The noise on the social platforms is getting louder. Take time to execute a compelling digital brand that grabs attention and leaves a memorable impression. - [20 Tips to Tame the Wild Social Media Beast](https://www.pammarketingnut.com/2012/07/20-tips-to-tame-the-wild-social-media-beast/) - Has an unruly social media beast taken permanent residence in your business? Nothing a little strategic planning can't solve! Get a grip on social media today! - [10 Reasons Why I Don't Retweet You & Your Content](https://www.pammarketingnut.com/2012/07/10-reasons-why-i-dont-retweet-you-your-content/) - Do you spend your day begging for retweets? If yes, take a look at your content, goals and objectives as the answers are within the walls of your company! - [Social Media Political Candidate Campaign Managers Do Your Job!](https://www.pammarketingnut.com/2012/08/social-media-political-candidate-campaign-managers-do-your-job/) - Social campaign managers for the political candidates need to acknowledge their purchasing of fake Twitter followers and Facebook likes is doing nothing for the American people! - [I Respect Your Social Media Community - Do You Respect Mine?](https://www.pammarketingnut.com/2012/08/i-respect-your-social-media-community-do-you-respect-mine/) - Ever heard of an "OPC?" OPC = Other People's Communities. Are you respecting and adding value to other people's communities or just selling your own stuff? - [Case Study: My 12 Yr Old Puts More Value on His Time Than Most Small Business Owners](https://www.pammarketingnut.com/2012/08/case-study-my-12-yr-old-puts-more-value-on-his-time-than-most-small-business-owners/) - There is more to life than work. The hours you spend on anything are consuming your brain, your emotions, and of course time in your day. The goal is that you are spending your time on things that offer you value in a form that brings you more joy, money, peace or happiness. The goal is yours and not for me to decide. - [3 Easy Steps to Maximize and Organize Your Content Marketing This Week!](https://www.pammarketingnut.com/2012/08/3-easy-steps-to-maximize-and-organize-your-content-marketing-this-week/) - Content marketing... I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. - [34 Social Media Truths in a Nut Shell](https://www.pammarketingnut.com/2012/08/34-social-media-truths-in-a-nut-shell/) - The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content. - [If I Were a Social Chamber of Commerce or Association President](https://www.pammarketingnut.com/2012/08/if-i-were-a-social-chamber-of-commerce-or-association-president/) - If I were a chamber of commerce or association president I would throw out old ways. Overhaul membership, integrate social media and embrace social business. - [My Promise to You Social Media Friends](https://www.pammarketingnut.com/2012/08/my-promise-to-you-social-media-friends/) - There are times in life when you have those moments of realization. Those moments of how much you have to be thankful for. You look around your world, your business, family and life and realize how blessed you really are. It's often the little things that make it so. It's the flowers on the Magnolia tree outside, the bike rides to school with the kids and the the friends we have online. Sometimes it's the little 140 tweets or the private Facebook messages that make you tear up in a few seconds. It's new friends, old friends and real friends. It's friends across the globe, friends in your back yard. - [15 Reasons to Be Your Own Social Business Frog](https://www.pammarketingnut.com/2012/08/15-reasons-to-be-your-own-social-business-frog/) - Following in the foot steps of competition is a recipe for disaster in social business. Build your own brand, plan and connect with target markets more easily. - [#GetRealChat Today 1pm et with @IBM's @ELANAERA Exec. Dir Product Line Mgmt](https://www.pammarketingnut.com/2012/08/getrealchat-today-1pm-et-with-ibms-elanaera-exec-dir-product-line-mgmt/) - Join us on #GetRealChat today with special guest Elana Anderson, Executive Director, Product Line Management for IBM's Enterprise Marketing Management Group. - [45 Signs You Need to Get a Grip on Your Social Media](https://www.pammarketingnut.com/2012/08/45-signs-you-need-to-get-a-grip-on-your-social-media/) - Do you wish you had a social media policy? Have no idea what is being published when by your social media team? Have nightmares about a PR crisis or waking up to see a picture of you passed out at your desk on the cover of your Facebook timeline as a joke by your social media team? - [Why You Must Let go of FEAR in Life & Business!](https://www.pammarketingnut.com/2012/09/why-you-must-let-go-of-fear-in-life-business/) - It's time you let go of the fear. Let go of the fear holding you back from moving forward. You must slow down to speed up and do things right. - [Why We're Headed to IBM #SmarterCommerce Global Summit Today! #IBMSCGS](https://www.pammarketingnut.com/2012/09/why-were-headed-to-ibm-smartercommerce-global-summit-today-ibmscgs/) - We're headed to IBM Smarter Commerce Global Summit helping with social media lounge to #GetRealChat sessions with guests ING, Whirlpool, ShopDotCA. - [Social Media is Still About the People - IBM Smarter Commerce Global Summit 2012 Takeaway](https://www.pammarketingnut.com/2012/09/social-media-is-still-about-the-people-ibm-smarter-commerce-global-summit-2012-takeaway/) - Social media is still about the people. IBM, their customers, partners and entire ecosystem understand this! - [10 Steps to a Rockin' Get a Grip on Social Media Plan!](https://www.pammarketingnut.com/2012/09/10-steps-to-a-rockin-get-a-grip-on-social-media-plan/) - 10 easy steps to help you organize and get a grip on your social media efforts. Integrate social media into the DNA of your business, align to business goals. - [What Social Business Fabric are You Sewing Into 2013?](https://www.pammarketingnut.com/2012/09/what-social-business-fabric-are-you-sewing-into-2013/) - What threads are you using to weave your social masterpiece for 2013? Are you using threads of conversation, valuable content, being real, and inspiration? - [Ultimate Social Media Party Foul List - 70 Party Fouls of the Social Foolish](https://www.pammarketingnut.com/2012/09/ultimate-social-media-party-foul-list-70-party-fouls-of-the-social-foolish/) - We have all seen them or done them. The social media party fouls. We wish people followed the norm for social media engagement and building of relationships. - [Top 10 Tips to Maximize the Life of a Blog Post!](https://www.pammarketingnut.com/2012/10/top-10-tips-to-maximize-the-life-of-a-blog-post/) - Blog posts can be a great test bed for marketing, social media and business. Check out these tips maximize and lengthen the life of your blog posts. - [Push Play: Business and Life Lessons from #P90x Tony Horton](https://www.pammarketingnut.com/2012/10/push-play-business-and-life-lessons-from-p90x-tony-horton/) - Our family started the P90x program to shed a few pounds we have put on over the past few years since becoming entrepreneurs. Don't quit. Bring it! Know your why! - [KitchenAid - Bad Tweets Happen to Good Brands Who Don't Manage Social Media Risk Properly](https://www.pammarketingnut.com/2012/10/kitchenaid-bad-tweets-happen-to-good-brands-who-dont-manage-social-media-risk-properly/) - Ask KitchenAid this morning what impact 140 characters can have on your brand. When will brands wake up and take the 140 character communication medium serious? - [Your Child's Online Reputation is In Your Facebook Hands Starting Now!](https://www.pammarketingnut.com/2012/10/your-childs-online-reputation-is-in-your-facebook-hands-starting-now/) - Parents must take an active and positive role in helping kids to proactively manage their online reputation. Think before you tweet, post and pin about your teen. - [Social Return on Relationships: 13 Tips to Ignite Relevant Value](https://www.pammarketingnut.com/2012/10/social-return-on-relationships-13-tips-to-ignite-relevant-value/) - It's up to you to weave a social fabric that will bring result, relationships that offer reciprocal value. Social media requires planning, goals, commitment. - [Stop the Social Media Spam: My Pet the Pig Campaign!](https://www.pammarketingnut.com/2012/10/stop-the-social-media-spam-my-pet-the-pig-campaign/) - Spammers are fooling few. If you are using social media to beg for Facebook likes, Twitter follows, LinkedIn contacts, website views or other, we know it. - [How to Get More Facebook Likes, Twitter Followers & Social Friends](https://www.pammarketingnut.com/2012/11/how-to-get-more-facebook-likes-twitter-followers-social-friends/) - Are you hitting your head against the wall trying to figure out how to get more Facebook likes or Twitter followers? Maybe you are focusing on wrong metrics? - [24 Tips to Increase Conference and Event ROI by Integrating Social Media](https://www.pammarketingnut.com/2012/10/24-tips-to-increase-conference-and-event-roi-by-integrating-social-media/) - Turn up conference and event ROI volume by tightly integrating social into the DNA of your event. Influencer outreach programs, campaigns & social measurement. - [15 Things Every CEO, CMO, CTO, & CIO Must Do Before Hopping on Twitter](https://www.pammarketingnut.com/2012/10/15-things-every-ceo-cmo-cto-cio-must-do-before-hopping-on-twitter/) - Success on Twitter takes proper planning, development of content strategy and execution. Leverage these tips to hop on Twitter with confidence and success. - [The New LinkedIn Endorsements: Are We Being Gamed LinkedIn?](https://www.pammarketingnut.com/2012/11/the-new-linkedin-endorsements-are-we-being-gamed-linkedin/) - LinkedIn has now joined the crowd of social networks gone social gamers with their new LinkedIn endorsement features. Similar to recommendations but different. - [75 Things I Learned on My Journey to 100,000 Twitter Followers](https://www.pammarketingnut.com/2012/11/75-things-i-learned-on-my-journey-to-100000-twitter-followers/) - It was early 2009, and I was still working in the walls of corporate America. I saw the power of the tweet, what it could do for my career, business and life. - [Gratitude Challenge: NOW is the Time to Enjoy This Moment! #HandsFreeMama](https://www.pammarketingnut.com/2012/11/gratitude-challenge-now-is-the-time-to-enjoy-this-moment-handsfreemama/) - Take the "Live in the Moment" challenge and get real with the ones you love. Trade a tweet for a sweet treat and kiss from a little one? Live in the moment! - [40 Tips to Rock Cyber Monday & Everyday Online Sales](https://www.pammarketingnut.com/2012/11/40-tips-to-rock-cyber-monday-everyday-online-sales/) - Are you ready for Cyber Monday? Don't miss out on increasing online sales, conversions and growing your community. It's not just for big online retailers. - [Twitter Hashtag 101: Twitter Hashtag, Hash Brown Same Thing, Right?](https://www.pammarketingnut.com/2012/12/twitter-hashtag-101-twitter-hashtag-hash-brown-same-thing-right/) - Hashtag, hashbrown, same thing right? Actually though both are very tasty, the two are quite different. If only I had a free week long vacation for every time someone asked me what the difference is between a hashtag and a hashbrown. If I did I would be living permanently on a quiet, remote island and probably not writing this blog post! - [Dear Social Media Leaders, Practice What You Preach and #BeHuman!](https://www.pammarketingnut.com/2012/12/dear-social-media-leaders-practice-what-you-preach-and-behuman/) - Are you building relationships or a social influence score? The time has come we get real on the human aspect and lack there of within the social landscape. - [Twitter Hashtag, Tweet Chat, & #GetRealChat Video Tutorial](https://www.pammarketingnut.com/2012/12/twitter-hashtag-tweet-chat-getrealchat-video-tutorial/) - No more excuses why you can't join the tweeting, hashtag, tweet chat fun! Video tutorial includes overview of hashtags, tweet chats, #GetrealChat, tweetchat.com! - [What CMOs Need to Know! Join Forrester's @minicooper & IBM's @TamiCann on #GetRealChat](https://www.pammarketingnut.com/2012/12/what-cmos-need-to-know-join-forresters-minicooper-ibms-tamicann-on-getrealchat/) - Life as a CMO is transforming by the minute. Join Forrester's David Cooperstein and IBM's Tami Cannizzaro for a discussion on this marketing revolution. - [Social Trust Factor: 10 Tips to Establish Social Business Credibility](https://www.pammarketingnut.com/2012/12/social-trust-factor-10-tips-to-establish-social-business-credibility/) - Do you lack the trust factor? There could be many different reasons why your communities are reluctant to engage with you. One of the most common reasons is that they don't trust you. You have all the pretty colors, bells and whistles for your online presence but you lack credibility. You lack the trust factor. - [#GetRealChat Recap: What CMOs Need to Know with #Forrester's @Minicooper & #IBM's @TamiCann](https://www.pammarketingnut.com/2012/12/getrealchat-recap-what-cmos-need-to-know-with-forresters-minicooper-ibms-tamicann/) - Forrester's David Cooperstein & IBM's Tami Cannizzaro joined us for an intensive chat about the marketing revolution taking place in organizations of all sizes. - [Future of Social Media with @SAP @brianellefritz @chiprodgers @mheiligman #GetRealChat Recap](https://www.pammarketingnut.com/2012/12/future-of-social-media-with-sap-brianellefritz-chiprodgers-mheiligman-getrealchat-recap/) - Brian Ellefritz, Chip Rodgers and Margot Heiligman of SAP joined #GetRealChat for a highly educational discussion bout the future of social media. - [Top 25 Social Media Blog Posts of 2012 from @PamMktgNut](https://www.pammarketingnut.com/2013/01/top-25-social-media-blog-posts-of-2012-from-pammktgnut/) - Top 25 social media blog posts 2012 Marketing Nut blog. Key findings and learnings improve content marketing, increase blog traffic and return on investment. - [Social Brands Can't Be Perfect Because Human Beings Aren't Perfect.](https://www.pammarketingnut.com/2013/01/social-brands-cant-be-perfect-because-human-beings-arent-perfect/) - Why do we expect brands to be perfect? Have you ever met a perfect human being? Embrace the imperfect perfection of your employees for social business success. - [The #GoGiveLuv Movement - Random Acts of Love Just Because!](https://www.pammarketingnut.com/2012/12/the-gogiveluv-movement-random-acts-of-love-just-because/) - #GoGiveLuv is a movement that enables us all to share the Random Acts Of Love (RALs) we receive, give or experience virtually, 24/7, all year long. - [Social Brands: Are Employees Your Employees 24/7?](https://www.pammarketingnut.com/2013/01/social-brands-are-employees-your-employees-247/) - Your employees don't have an off button. What they say, do, tweet, pin and post impacts your brand reputation regardless if they're off or on the clock. - [Social Business Sales: My Name is Cornsalesio, Take Me to Your Leader by @JoshROINut](https://www.pammarketingnut.com/2013/01/social-business-sales-my-name-is-cornsalesio-take-me-to-your-leader-by-joshroinut/) - The sales and business development hunters have their numbers to go after, here are some social business sales tips to either make or break your year! - [How to Increase Facebook Fans and Engagement with the Right Promotion](https://www.pammarketingnut.com/2013/02/how-to-increase-facebook-fans-and-engagement-with-the-right-promotion/) - Tips on how to Increase Facebook Fans and Engagement with contests and promotions - [Talk Human to Me: 20 Tips to Humanize Your Brand](https://www.pammarketingnut.com/2013/02/talk-human-to-me-20-tips-to-humanize-your-brand/) - Your customers, partners and employees are human. Why are you talking to them in robot corporate brand speak? Brand humanization is a requirement, not option. - [How to Post for Maximum Engagement to your Facebook News Feed](https://www.pammarketingnut.com/2013/02/how-to-post-for-maximum-engagement-to-your-facebook-news-feed/) - How to Post for Maximum Engagement on Facebook - [Facebook Timeline Pages Image Dimensions and Guide - Infographic](https://www.pammarketingnut.com/2013/02/facebook-timeline-pages-image-dimensions-and-guide-infographic/) - With images being so valuable, at the one year anniversary of Facebook's launch of Timeline for Pages, we offer you a updated and revised Facebook Timeline Image Dimensions Guide for use! - [Twitter Shortened Your Tweets with a Url by 2 Characters](https://www.pammarketingnut.com/2013/02/twitter-shortened-your-tweets-with-a-url-by-2-characters/) - Effective immediately any tweet that includes a url will now be reduced by 2 characters. This takes it to 118 characters, or 117 for https links. - [44 of My Favorite Entrepreneur, Leadership & Business Success #Quotes](https://www.pammarketingnut.com/2013/02/44-of-my-favorite-entrepreneur-leadership-business-success-quotes/) - Did you know that quotes are among the highest shared type of content on Twitter? A quote can make someone's day or change the direction of their life. - [5 Key Tips for Facebook Page Marketers](https://www.pammarketingnut.com/2013/02/5-key-tips-for-facebook-page-marketers/) - You need to be seen. There are 5 things you should be doing on your Facebook Page to ensure fan count growth, engage fan base, ensure fans see your posts. - [Green Eggs & Facebook: 15 Social Media Tips from Dr Seuss](https://www.pammarketingnut.com/2013/03/green-eggs-facebook-15-social-media-tips-from-dr-seuss/) - Dr Seuss can teach us a lot about social business, brand, content marketing, engagement & engaging audiences. His rhymes were memorable, funny and heart warming. - [Google+ Gets a Refresh: Super Size Cover Image, Local Review Tab & More](https://www.pammarketingnut.com/2013/03/google-gets-a-refresh-super-size-cover-image-local-review-tab-more/) - Google plus refresh includes big cover image, local review tab, split about section for easier updating and more. - [#Facebook to Launch Newly Redesigned News Feed](https://www.pammarketingnut.com/2013/03/facebook-to-launch-newly-redesigned-news-feed/) - Facebook's March 7, '2013, Live Event at their Menlo Park headquarters outlined the new features of the revamped News Feed. - [Google, Who Are you?](https://www.pammarketingnut.com/2013/03/google-who-are-you/) - Google, you have an identity & strategy problem. Your recent end of life announcement to reader makes me think you don't know either. - [6 Ways Facebook Contests Can Increase Engagement](https://www.pammarketingnut.com/2013/03/6-ways-facebook-contests-can-increase-engagement/) - Facebook Contests help brands to reach, engage, and grow their Facebook community by increasing sharing, commenting, virality. - [No, I Won’t Build You a Website If You Don’t Know Your Audience!](https://www.pammarketingnut.com/2013/03/no-i-wont-build-you-a-website-if-you-dont-know-your-audience/) - If you want to achieve ROI on your website investment you must know your audience, set goals and implement an integrated strategy to engage your visitors. - [How to Determine if a Facebook Business Page has Fake Fans](https://www.pammarketingnut.com/2013/03/how-to-determine-if-a-facebook-business-page-has-fake-fans/) - Some people are willing to give up integrity & trust to fake they have large community. Use these tips to determine if Facebook business page fans are fake. - [Secret to Successful CMO/CIO Relationship by Nancy Costopulos CMO @AMA_Marketing #GetRealChat](https://www.pammarketingnut.com/2013/03/secret-to-a-successful-cmo-cio-relationship-by-nancy-costopulos-cmo-ama_marketing/) - Transparency, trust and reputation management are key to a successful cmo, cio relationship according to American Marketing Association CMO, Nancy Costopulos. - [Evolution of Marketing: #GetRealChat with #IBM & American Marketing Association CMO](https://www.pammarketingnut.com/2013/03/evolution-of-marketing-getrealchat-with-ibm-american-marketing-association-cmo/) - Marketing as a profession has evolved leaps and bounds the past decade. The CMO must partner with the CIO and CTO to serve the needs of the connected customer - [Social Media Easy Button... or Not!?](https://www.pammarketingnut.com/2013/04/social-media-easy-button-or-not/) - There is no fast track to social media or social business. There is only one track and that is the investment in the heartbeat of the social ecosystem, which is you and me. - [The Power of Focused Passion in Business and Life](https://www.pammarketingnut.com/2013/04/the-power-of-focused-passion-in-business-and-life/) - Passion if focused in the right direction can fuel your life and business. Embrace the why of life, the reasons you do what you do for success and joy. - [13 Characteristics of Human Brands](https://www.pammarketingnut.com/2013/04/13-characteristics-of-human-brands/) - Just like people, brands come in all shapes and sizes. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page, Twitter background or set of beautifully designed Pinterest boards. - [16 Content Marketing Golden Rules For Real Results](https://www.pammarketingnut.com/2013/04/16-content-marketing-golden-rules-for-real-results/) - Many business leaders under estimate the work required to develop good content marketing that drives real results. Many think it's as easy as a simple blog post and you're done. This couldn't be further from the truth. Every piece of content you create should have a marketing plan to support it. Why invest in something if you don't have a plan for how you are going to reap benefit from such? - [Grow Your List! Email List Building with Facebook Promotions](https://www.pammarketingnut.com/2013/04/grow-your-list-email-list-building-with-facebook-promotions/) - Email marketing continues to be a strong method digital marketers can utilize as part of their marketing mix. It is a universally used tool that everyone sits down to check at work or home. - [Content Marketing: Are You Sharing Your Best Stuff?](https://www.pammarketingnut.com/2013/05/content-marketing-are-you-sharing-your-best-stuff/) - Are you sharing your best stuff? Are you inspiring, educating, empowering your readers? Share content that helps solves problems, offers value to your audience. - [5 Ways to Grow Your Business with Facebook](https://www.pammarketingnut.com/2013/05/grow-your-business-with-facebook/) - How to grow your business with Facebook: Here are five simple yet effective methods that can be used to grow your business on Facebook. - [12 Ways to Delight Your Social Media Community & Audiences](https://www.pammarketingnut.com/2013/05/12-ways-grow-social-media-community-by-delighting/) - Delighting your audiences differentiates you from competition. Inspire them with content marketing, social brand humanization, and relevant conversation. - [Facebook Case Study: How Not to Manage Your Social Media - Amy's Baking Company](https://www.pammarketingnut.com/2013/05/facebook-case-study-how-not-to-manage-your-social-media-amys-baking-company/) - Amy's Baking Company that participated on the Kitchen Nightmare show provides us an excellent case study in what not to do on Facebook and the social networks. - [Top 10 Wordpress Plugins to Increase Social Engagement and Build Community](https://www.pammarketingnut.com/2013/05/top-10-wordpress-plugins-to-increase-social-engagement-and-build-community/) - The right wordpress plugins can help increase engagement, social shares and build community. Contact forms, share buttons and search engine optimization is key - [IBM Watson Taking #SmarterCommerce and Customer Service to the Next Level](https://www.pammarketingnut.com/2013/05/ibm-watson-taking-smartercommerce-and-customer-service-to-the-next-level/) - Watson brings to us a faster, personalized service for smarter commerce. Delivered from the cloud and straight into the hands of mobile consumers, Watson, a cognitive computing system quickly learns, adapts and understands a company's data fast and easily. - [Social Media ROI: You Get What You Give Without Expectation](https://www.pammarketingnut.com/2013/05/social-media-roi-you-get-what-you-give-without-expectation/) - Are you giving more than you take in social media? Are you sharing your best stuff? Adding value? Building real relationships? - [IBM State of Marketing 2013 Survey #GetRealChat with @Jay_Henderson #SmarterCommerce](https://www.pammarketingnut.com/2013/05/ibm-state-of-marketing-2013-survey-getrealchat-with-jay_henderson-smartercommerce/) - Did you know $83 billion is lost in sales in the U.S. each year due to poor customer experiences? Are brands falling down on delivering on their brand promise? - [Social Business Confession: I'm Too Big For My Britches #2Big4MyBritches](https://www.pammarketingnut.com/2013/05/social-business-confession-im-too-big-for-my-britches-2big4mybritches/) - I have a confession to make, I am literally too big for my britches. Not just social business britches, but my in real life britches! - [Big Data + People + IBM #SmarterCommerce = Passion. Huh?](https://www.pammarketingnut.com/2013/06/big-data-people-ibm-smartercommerce-passion-huh/) - What do you get when you add together big data, people, and IBM Smarter Commerce? You get passion. Passion that fuels action, innovation and business. - [IBM's Survey Says... It's Time to Own the Customer Experience! #GetRealChat Recap](https://www.pammarketingnut.com/2013/06/ibms-survey-says-its-time-to-own-the-customer-experience-getrealchat-recap/) - How are leading marketers using technology, cross-channel, mobile marketing, data, and collaboration to deliver upon their brand promise? - [Social Media Strategy: No, You Don't Need the Kitchen Sink](https://www.pammarketingnut.com/2013/06/social-media-strategy-no-you-dont-need-the-kitchen-sink/) - Develop a social media strategy by eliminating random acts of marketing first. Set goals, objectives and align social where it can impact business results. - [25 Signs You're a Social Media Tool Bag!](https://www.pammarketingnut.com/2013/06/25-signs-youre-a-social-media-tool-bag/) - We've all seen them. The people who preach all day about quality over quantity and relationships yet they buy followers, fans and tweet 500-1000 auto tweets a day. - [Ultimate Content Marketing Editorial Calendar Template Every Marketer Needs](https://www.pammarketingnut.com/2013/06/content-marketing-editorial-calendar-template-every-marketer-needs/) - Content marketing is at the core of every business regardless of your industry, niche, age of company. Download this template to help plan your content. - [72% Companies to Ramp Up Mobile Marketing #GetRealChat with #IBM Recap](https://www.pammarketingnut.com/2013/06/72-companies-to-ramp-up-mobile-marketing-getrealchat-with-ibm-recap/) - IBM Tealeaf & eConsultancy conducted 3rd annual "Reducing Customer Struggle" report. Surveyed 500+ business professionals working in ecommerce and e-business. - [50 Ways to Energize Your Social Media Community & Audiences](https://www.pammarketingnut.com/2013/06/50-ways-to-energize-your-social-community-audiences/) - Are you breathing life and energy into your social media communities or are you taking it away? Relationships are key to sustaining business. - [Inspire, Connect, Achieve for Social Business & Social Brand Success](https://www.pammarketingnut.com/2013/06/inspire-connect-achieve-for-social-business-social-brand-success/) - Inspire your audiences to connect with you with a goal of helping them achieve their goals. You will then achieve your goals organically and by default. - [5 Golden Rules to Keep Children Safe on Social Media #Infographic #StaySafe](https://www.pammarketingnut.com/2013/07/5-golden-rules-to-keep-children-safe-on-social-media-infographic/) - Parents want their children to reap benefits of social media but are often freaked out by the scary stuff. Here are five golden rules to keep kids safe. - [You Have 5 Seconds to Engage Online Customers! #GetRealChat w/ @IBMSocialBiz #DigitalExp](https://www.pammarketingnut.com/2013/07/you-have-5-seconds-to-engage-online-customers-getrealchat-w-ibmsocialbiz-digitalexp/) - 5 Seconds. That is how long you have to engage visitors to your website, ecommerce store, or blog before 30% of them leave and 40% of them never return, according to a study, "When Seconds Count" by Equation Research. - [Entrepreneurs Quit Trying to Monetize Your Business, Monetize Your Passion!](https://www.pammarketingnut.com/2013/07/entrepreneur-small-business-monetization-strategy-passion-focused/) - Entrepreneurs quit trying to monetize your business. Monetize your Passion! Develop a strategic plan, vision for your life and business. - [1 in 10 People Have 3 or More Mobile Devices #GetRealChat Recap @IBMSocialBiz #DigitalExp](https://www.pammarketingnut.com/2013/07/1-in-10-people-have-3-or-more-mobile-devices-getrealchat-recap-ibmsocialbiz-digitalexp/) - Today's consumer moves seamlessly from pc, tablet to mobile phone within minutes. They may research a product or service online via laptop or mobile device and head straight to the store to pick it up. - [Are You Nurturing a Social Media Community or a Self Serving Empire?](https://www.pammarketingnut.com/2013/07/are-you-nurturing-a-social-media-community-or-a-self-serving-empire/) - 98% of people who sign up for a Facebook business page never visit that page again? Are you nurturing real relationships or building an empire? - [#GetRealChat Radio World Premier Launch Thurs 11am et with @IBMSocialBiz #DigitalExp](https://www.pammarketingnut.com/2013/07/getrealchat-radio-world-premier-launch-thurs-11am-et-with-ibmsocialbiz-digitalexp/) - #GetRealChat radio is a sister conversation platform to #GetRealChat Twitter chat that receives approximately 18-30 million impressions in one hour. - [WHY... The Most Important Question in Social Media](https://www.pammarketingnut.com/2013/08/why-the-most-important-question-in-social-media/) - The most important question you should be asking when using social media for business is... WHY! Why should anyone follow, like you on Facebook or engage with you or your brand? - [How to Adjust the New Gmail Tabs to Get Priority Email](https://www.pammarketingnut.com/2013/08/how-to-adjust-the-new-gmail-tabs-to-get-priority-email/) - Google has made some big changes recently to the Gmail user interface! If you use Gmail, you likely noticed the new "multi tab" structure across the top. Gmail is making it's own determination on what mail goes in each category for you! - [8 Ideas to Maximize Use of Facebook’s Updated Cover Image Rules](https://www.pammarketingnut.com/2013/08/8-ideas-to-maximize-use-of-facebooks-updated-cover-image-rules/) - Facebook moved quietly away with the 20% max text rule on Facebook Page Cover images as of July 1, 2013! This is an important change for marketers as it gives much greater opportunity to use the Timeline Cover image for targeted marketing. - [Can Your Social Business Touch Its Toes?](https://www.pammarketingnut.com/2013/08/can-your-social-business-touch-its-toes/) - Social business is a journey, not a destination. It requires training, endurance, agility and teamwork. - [12 Tips to a Create a User Focused Conversion Funnel Your Audience Will Zoom Through!](https://www.pammarketingnut.com/2013/08/12-tips-to-a-create-a-user-focused-conversion-funnel-your-audience-will-zoom-through/) - Below are 12 simple tips to help you create content and design an experience on your blog or website that will inspire, engage, and connect your audience with you. You must focus on helping your audience achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire - Connect - Achieve. - [Facebook Graph Search for Business Marketers](https://www.pammarketingnut.com/2013/08/facebook-graph-search-for-business-marketers/) - Facebook Graph Search overview and tips for pages - [Create a Digital User Experience Your Audience Will Sing & Shout About!](https://www.pammarketingnut.com/2013/08/create-a-digital-user-experience-your-audience-will-sing-shout-about/) - There is no fast track to social business and online marketing success. Designing user experiences to inspire, empower your audience takes focus, commitment and an understanding your audience. - [Social Sales - Look for The New Hook](https://www.pammarketingnut.com/2013/08/social-sales-look-for-the-new-hook/) - Prior to the advent of social media, you were constrained to a phone call, and preferably a face to face meeting in order to “look for the hook”. Get in the office – pictures of kids. BINGO! Talk on the phone, prospect is headed to basketball game. BINGO! - [12 Ways to Visually Inspire Fans with Facebook Cover Images](https://www.pammarketingnut.com/2013/08/12-ways-to-visually-inspire-fans-with-facebook-cover-images/) - Facebook moved to quietly do away with the 20% max text rule on Facebook Page Cover images as of July 1, 2013. This offers companies on Facebook another opportunity to create visuals that inspire and draw in fans. By changing a Page's cover image weekly, or every other week, this can become part of a brand's message Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Is That Facebook Tag For Me or You?](https://www.pammarketingnut.com/2013/08/is-that-facebook-tag-for-me-or-you/) - Facebook tags... some love them, some not so much. Facebook tagging is a feature that enables the "tagging" of a Facebook personal profile and brand pages. - [Get Out of Your One Thing Box!](https://www.pammarketingnut.com/2013/08/get-out-of-your-one-thing-box/) - They are wanting to know what is the ONE thing I do. Many keynote speakers and trainers focus in on ONE thing. They either do Facebook, LinkedIn, Twitter, content marketing, branding or a million other things. - [Quit Telling Me What Words I Can't Use in Social Business](https://www.pammarketingnut.com/2013/08/social-media-buzzwords-quit-telling-me-what-words-to-use-not-use-in-social-business/) - This is an open letter to the social media and blogging ecosystem. Please quit telling me that words such as strategy, integration, culture, authenticity, content, rock star, transparency, framework, architecture, ROI, influence, engagement, earned media, thought leader, KPI, infographic, buckets are bad or even voodoo. - [Is Facebook Empowering the Lazy Marketer?](https://www.pammarketingnut.com/2013/09/is-facebook-empowering-the-lazy-marketer/) - Facebook has announced major changes that empower the lazy marketer. Integration of free stock images for Facebook advertisers from Shutterstock and deleted the requirement to use a 3rd party app when executing Facebook promotions and contests. - [Delight Them! Why User Experience Matters! #GetRealChat 9/12/13 #IBMDigitalExp](https://www.pammarketingnut.com/2013/09/delight-them-why-user-experience-matters-getrealchat-91213-ibmdigitalexp/) - Join IBM Social Business, Digital Experiences Team for #GetRealChat Thurs September 12 "Delight Customers & Employees - Exceptional Digital Experiences" 8 am et. - [Social Relationships - the Life Raft for Social Business & Technology Evolution](https://www.pammarketingnut.com/2013/09/social-relationships-the-life-raft-for-social-business-technology-evolution/) - Relationships are the life raft of social business, social media and technology changes and evolution. Focus on relevancy to the people within your communities. - [Instagram Video to Help Socialize your Business](https://www.pammarketingnut.com/2013/09/instagram-video-to-help-socialize-your-business/) - With photos and media being a natural and popular means of sharing and communicating in online, digital media, Instagram is a “go-to” app for mobile users wanting to customize and share photos. - [1.3 Billion Mobile Workers by 2015 - #GetRealChat w/ @IBMSocialBiz Recap #IBMDigitalExp](https://www.pammarketingnut.com/2013/09/1-3-billion-mobile-workers-by-2015-getrealchat-w-ibmsocialbiz-recap-ibmdigitalexp/) - DC predicts that by 2015 there will be approximately 1.3 billion mobile workers. Yes, you read that right, 1.3 billion, not million. - [YOU Are the Media! [Includes Slideshare Presentation]](https://www.pammarketingnut.com/2013/09/you-are-the-media-includes-slideshare-presentation/) - YOU are the media! Keynote presentation for Florida Blogger & Social Media Conference held at Full Sail University in Orlando, Florida. - [Is Your Social Media Community Listening to You?](https://www.pammarketingnut.com/2013/09/is-your-social-media-community-listening/) - Is your social media community listening to You? Are you inspiring them to something greater than what they could do without your information and help? - [Facebook Contest Guide - How to Choose Between Timeline and Tab Contests](https://www.pammarketingnut.com/2013/09/facebook-contest-guide-how-to-choose-between-timeline-and-tab-contests/) - There are now more Facebook Contest options since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs. So how can you decide which to use? - [Social Listening Case Study: Florida Mall 1st Store to Reply to Tweet in 8 Mos #Orlando](https://www.pammarketingnut.com/2013/09/social-listening-case-study-florida-mall-1st-store-to-reply-to-tweet-in-8-mos-orlando/) - It shouldn't be news to anyone who knows the first thing about social media that becoming part of the conversation is a requirement, not an option. After all, social media is one big fat conversation. There is likely a conversation happening in your honor right now. - [Bridging the Social Digital Divide C-Suite and Beyond [includes Slideshare Presentation]](https://www.pammarketingnut.com/2013/10/bridging-the-social-digital-divide-c-suite-and-beyond-includes-slideshare-presentation/) - We are leaving entire segments of people out of the conversation because they don't know the tools. They don't know the language. They don't know how to tweet in 140 characters to get a message across. - [Moving from Social Media Buzz to Social Media Buck$!](https://www.pammarketingnut.com/2013/10/moving-from-social-media-buzz-to-social-media-buck/) - Buzz marketing, word of mouth marketing, influence marketing. You know the buzzwords. You want people talking about you and your brand. There is nothing wrong with wanting such. The question is are you generating buzz that leads to bucks? Or are you generating buzz wishing you had more bucks? - [8 Questions You Must Answer To Grow a Vibrant Facebook Community](https://www.pammarketingnut.com/2013/10/8-questions-you-must-answer-to-grow-a-vibrant-facebook-community/) - Many marketers jump on Facebook and expect instant results. The truth is that although some Facebook marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. - [20 Social Media Tips for Food Trucks](https://www.pammarketingnut.com/2013/10/social-media-tips-for-food-trucks/) - Food trucks can leverage social media to create memorable brand experiences, engage community, loyal evangelists and grow business. - [Inspire Me Please! #inspireme](https://www.pammarketingnut.com/2013/10/inspire-me-please-inspireme/) - Inspire me to click, read, engage, like, share, pin, post, talk about you and be your friend. Inspire me and the rest gets easy. Inspire your audience to connect with you with a goal of helping them achieve their objectives. You will then achieve your objectives by default. - [9 Tips to Stomp Random Acts of Marketing & Social Media! #NoRAMs](https://www.pammarketingnut.com/2013/11/8-tips-to-stomp-random-acts-of-marketing-social-media-norams/) - Random acts of marketing and social media sneak up on you when you least expect it! Eliminate randomness by integrating, planning and setting goals and objectives. - [Your Digital Lifestyle - Is it Time to Redefine Value?](https://www.pammarketingnut.com/2013/11/digital-lifestyle-redefine-value/) - Our digital lives are not separate from our real life. For most of us, digital is a way of life. It's how we wake up and it's how we go to bed. No, it doesn't mean we're addicted. It just means it's embedded into our DNA. - [Empowering Social Employees - @IBMSocialBiz Case Study #GetRealChat #DigitalExp](https://www.pammarketingnut.com/2013/11/empowering-social-employees-ibmsocialbiz-case-study-getrealchat-digitalexp/) - People determine the success or failure of an organization. Highly engaged employees are 87% less likely to leave their organizations than highly disengaged employees. - [71% CEOs Believe Human Capital is Key Source of Sustained Economic Value](https://www.pammarketingnut.com/2013/11/71-ceos-believe-human-capital-is-key-source-of-sustained-economic-value/) - The IBM team joined #GetRealChat on November 6th, 2013 for a discussion on reinventing the work place with a goal of delivering the best possible customer experience. - [Social Media Marketing Strategy: How to Suck Less](https://www.pammarketingnut.com/2013/11/social-media-marketing-strategy-how-to-suck-less/) - Are you really asking yourself how you can suck less? Rise above status quo and align social media to business goals for results. - [Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand](https://www.pammarketingnut.com/2013/12/social-media-branding-agency-16-tips-to-create-a-consistent-relevant-trusted-social-brand/) - It takes 6-7 brand touches before someone will remember your brand. Every impression counts and will either be positive, neutral or negative. - [Social Media Trends in 2014 #GetRealChat Dec 10 w/ #IBMConnect](https://www.pammarketingnut.com/2013/12/social-media-trends-2014-getrealchat-ibmsocialbiz-ibmconnect/) - Smart marketers already have their head and team blazing new paths into 2014. Smarter workforces, mobile marketing, data help social businesses beat competition. - [Building, Growing & Sustaining Social Communities [includes Slideshare Presentation]](https://www.pammarketingnut.com/2013/11/building-growing-sustaining-social-communities-includes-slideshare-presentation/) - Nurturing communities to earn the support and develop tribes of loyal brand evangelists takes time. It is a journey, not a destination. - [Humans at the Core of Social Trends in 2014 #GetRealChat Recap w/ #IBMConnect](https://www.pammarketingnut.com/2013/12/humans-at-the-core-of-social-trends-in-2014-getrealchat-recap-w-ibmconnect/) - At the core of social business is human beings. The reason businesses of all sizes need the technology, data, metrics, and analytics is so they can better understand and serve their customers, employees, partners, stakeholders, audiences, and larger ecosystem to drive desired outcomes. - [@Fedex Brand Humanization Case Study: Driver Delivers Holiday Smiles #customerservice](https://www.pammarketingnut.com/2013/12/fedex-brand-humanization-case-study-driver-delivers-holiday-smiles-customerservice/) - Fedex delivery driver goes the extra holiday mile in delivering smiles and amazing customer service. Brand humanization case study. - [Top 16 Social Media Predictions for 2014](https://www.pammarketingnut.com/2013/12/top-16-social-media-predictions-for-2014/) - Top 16 social media predictions for 2014. These trends will drive business behavior and results as business leaders strive to integrate social media and evolve as a social business. - [Should You Jump the Facebook Ship & Head Over to Google+? [video]](https://www.pammarketingnut.com/2013/12/should-you-jump-the-facebook-ship-head-over-to-google/) - Many brands are seeing their Facebook business page engagement and reach decline exponentially due to recent changes Facebook has made to their algorithm. As a result many business marketers who have put all of their social business and social media marketing eggs into Facebook are "freaking out." - [You Can't Make the Shots You Don't Take!](https://www.pammarketingnut.com/2013/12/you-cant-make-the-shots-you-dont-take/) - Do you ever feel like you are sitting on the sidelines of business or life, waiting for that perfect shot or perfect time to make a move? Are you waiting on the perfect timeframe to launch a new business or product line? - [Content Marketing Editorial Calendar Template 2014](https://www.pammarketingnut.com/2014/01/content-marketing-editorial-calendar-template-2014/) - Download 2014 content marketing editorial calendar template to help you plan your content, connect with your audience and achieve business goals. - [Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand!](https://www.pammarketingnut.com/2014/01/social-business-brand-leaders-value-my-time-and-i-will-value-your-brand/) - Value my time and I will value you and your brand. Influencer marketing, brand advocates and earned media is as much art as it is science. - [22 Tips to Humanize Your Brand Using Twitter](https://www.pammarketingnut.com/2014/01/22-tips-to-humanize-your-brand-using-twitter/) - Brands who invest in brand humanization often see quicker business results and higher customer satisfaction. Twitter is a great way to build relationships. - [You Do Not Own Your Audience](https://www.pammarketingnut.com/2014/01/you-do-not-own-your-audience-or-social-media-community/) - Audiences can not be owned because human beings can not be owned. You do not own your audience, social media community or blog readers. - [30 Tips to Freshen-up & Rock Your Blog in 2014](https://www.pammarketingnut.com/2014/01/30-tips-to-freshen-up-rock-your-blog-in-2014/) - Check out these 30 tips to freshen up and rock your website this week! Don't let the need for a refresh get ya' down! - [10 Tips to Build a Consistent, Relevant and Memorable Social Brand](https://www.pammarketingnut.com/2014/01/10-tips-to-build-a-consistent-and-memorable-social-brand/) - Creating a consistent and relevant brand persona is key in establishing trust and building relationships online. You have only one chance to make a first impression. - [Brand Experience: Are You Delivering the Unexpected or Status Quo?](https://www.pammarketingnut.com/2014/01/brand-experience-are-you-delivering-the-unexpected-or-status-quo/) - Deliver a unique brand experience that is memorable and relevant. Stomp status quo and quit focusing on the expected, instead deliver the unexpected. - [Generation S - Engaging the Unsocial C-Suite and Beyond #IBMConnect](https://www.pammarketingnut.com/2014/01/generation-s-engaging-the-unsocial-c-suite-and-beyond-ibmconnect/) - Welcome to Generation S, the social generation. It is the only generation in which people choose to become part of or not. - [Generation S - Bridging the Social Digital Divide #IBMConnect [slideshare presentation]](https://www.pammarketingnut.com/2014/01/generation-s-bridging-the-social-digital-divide-ibmconnect/) - Welcome to Generation S. The first generation which people choose to become part of the generation, or not. Generation S is not limited by age, race, education or location. People self select to become part of this generation. On the flip side they can also choose not to be part of the generation. - [10 Things You Must Know About Your Audience!](https://www.pammarketingnut.com/2014/02/10-things-you-must-know-about-your-audience/) - You must know your audience and the value you offer them. Download free audience analysis worksheet. - [Should I Share What I Ate for Lunch via Social Media? Authenticity vs Transparency](https://www.pammarketingnut.com/2014/02/should-i-share-what-i-ate-for-lunch-via-social-media-authenticity-vs-transparency/) - Don't confuse transparency with authenticity. Transparency is how much you share and authenticity is the truth of your words and actions. - [Social Media For Business - It's a Heart Thing!](https://www.pammarketingnut.com/2014/02/social-media-for-business-its-a-heart-thing/) - A brand is your promise. It is what binds you to your audience, to those that know and love you and even the those who don't yet know you exist. Your brand is how you make people feel. It's how you draw them close to you, or not. - [Marketing & Business Leaders - It's Time to Embrace Imperfect Perfection](https://www.pammarketingnut.com/2014/02/social-media-marketing-planning-tips-embrace-imperfect-perfection/) - Waiting for perfection will not deliver faster or better results. Embrace the imperfect perfection in business and life. 15 Tips to embrace imperfect perfection. - [Can You Measure ROI of Social Media? #GetRealChat w/ #SMMW14 Speakers](https://www.pammarketingnut.com/2014/02/how-to-measure-roi-of-social-media-getrealchat-smmw14-speakers/) - How do you measure the return on investment for social media? Align social media to business goals. Combination of both art and science. - [Google+ for Business? Join #GetRealChat Discussion w/ #SMMW14 Speakers March 4](https://www.pammarketingnut.com/2014/03/google-for-business-join-getrealchat-discussion-w-smmw14-speakers-march-4/) - How much time and resource should you invest in Google+ in 2014? What are the business and search benefits? Should you build community with Google+? - [12 Social Business Shifts Marketers Must Get Right in 2014](https://www.pammarketingnut.com/2014/03/social-business-shifts-marketers-must-get-right-in-2014/) - Social media is changing the landscape for marketers and business leaders at organizations large and small. Brand leaders are finally starting to understand that it is not about a quick fix, band-aid for a broken business or spamming audiences with promotions. - [How to Tweet Like a Boss: Twitter Persona Worksheet](https://www.pammarketingnut.com/2014/03/how-to-tweet-like-a-boss-twitter-persona-worksheet/) - Download Twitter worksheet to develop your own Twitter persona and personality. Inspire and connect with audiences by providing good content and useful information. - [Social Business Trends: Talkin' Social Influence, Brand Evangelists w/ @Sandy_Carter #IBMPulse](https://www.pammarketingnut.com/2014/03/social-business-trends-talkin-social-influence-brand-evangelists-w-sandy_carter-ibmpulse/) - Keeping up to date with the fast pace of technology evolution is a constant challenge for business leaders and marketers today. It is critical to keep focus on the needs of your audience and align social media where it can have the greatest impact on business goals. - [Measure Social Media ROI? Discussion w/ #SMMW14 Speakers #GetRealChat Recap](https://www.pammarketingnut.com/2014/03/measure-social-media-roi-discussion-w-smmw14-speakers-getrealchat-recap/) - Can you measure the roi of social media? You must align social media to business goals where social can have positive impact. - [10 Reasons Nobody Reads Your Blog and How to Fix It!](https://www.pammarketingnut.com/2014/03/how-to-get-more-blog-traffic-why-nobody-reads-your-blog/) - Build it and they will come! This statement couldn't be further from the truth when it comes to online marketing. It is amazing that some business and marketing leaders still believe this. - [How to Be a Social Media and Social Business Rebel! #SMRebel](https://www.pammarketingnut.com/2014/03/how-to-be-a-social-media-and-social-business-rebel-smrebel/) - Be a social media rebel. Stand about status quo. Rise above and focus on real value and business results. Quit over focusing on vanity and social buzz metrics. - [Measuring Social Media ROI 101: Workshop for University Central Florida #UCF (slideshare)](https://www.pammarketingnut.com/2014/03/social-media-roi-workshop-training-ufc-school-of-communication-slideshare/) - Achieving ROI with social media requires alignment to business goals, objectives and audience needs. Know what you want to measure before selecting tools. - [#SocialSavvyFamily Seminar: Be Safe, Smart & Have Fun with Social Media #Orlando](https://www.pammarketingnut.com/2014/04/social-media-orlando-seminar-social-savvy-family/) - Social networks are becoming the norm for how teens, adults and even grandparents communicate. Welcome to Generation S, the generation who chooses to be social. It is not limited by demographic such as age, education or location. It's simply a choice. - [6 Steps to Keep Your Teens & Family Safe on Social Media #SocialSavvyFamily](https://www.pammarketingnut.com/2014/04/social-media-for-teen-safety-social-savvy-family-seminar/) - It is critical we help our entire family become socially savvy. Requires being smart about the social networks, knowing the risks, knowing how to get out of trouble when it happens and having fun! Communication is critical to success from the start to help it be an enjoyable experience for all. - [Why You Can't Put Tools & Technology Before Humans in Social Business #BeHuman](https://www.pammarketingnut.com/2014/04/social-business-brand-humanization-humans-before-tools-and-technology/) - There is danger in over focusing on tools and technology and leaving out the human aspect of social business. It is humans who must use and believe in the technology - [22 Tips to Get the Twitter Conversation Started and Rockin'!](https://www.pammarketingnut.com/2014/04/how-to-start-twitter-conversation/) - These tips will help you get the conversation on Twitter or any social network started. Be confident, be you and have a purpose for your efforts. - [Why Mindset Matters](https://www.pammarketingnut.com/2014/04/why-mindset-matters-entrepreneur-business-success-tips/) - Change your mindset, change your business. How you approach each day determines the success of you, your team and your business. - [Enough of the Exaggerated Sales Pitch, Prove Some Value!](https://www.pammarketingnut.com/2014/04/enough-of-the-exaggerated-sales-pitch-prove-some-value/) - There is not a day goes by that I do not receive at least 5 -10 emails or web form contacts asking me to support an event, partner or give free consulting advice or services to an over blown promise and sales pitch. - [Want Social Business Buy-in? Do More Than Move Their Cheese!](https://www.pammarketingnut.com/2014/04/social-business-plan-strategic-plannning-achieving-buy-in/) - If you want social business to take root in your organization you must do more than move the cheese of folks who are happy with where it is. You must inspire, educate and empower. You must ignite a movement that is bigger than you, them or your business. You must start inside but focus also on the larger ecosystem, your clients, partners and stakeholders and how you can provide the greatest value possible. - [10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders](https://www.pammarketingnut.com/2014/05/personal-branding-strategy-social-media-marketing-white-paper/) - One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. - [8 Steps to Develop a Social Business Strategy (slide deck)](https://www.pammarketingnut.com/2014/05/social-business-strategy-plan-template-sustainability/) - Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability. - [Go Big or Go Home! #Entrepreneur #Startup](https://www.pammarketingnut.com/2014/05/go-big-or-go-home-entrepreneurs-startups/) - What will you accomplish in the next 1, 2 or 10 years if you have no fear of failure? What will happen if you go for your dreams more than you worry about not achieving them? - [Social & Digital Body Language - 105 Factors Impacting Business & Personal Brands](https://www.pammarketingnut.com/2014/06/social-digital-body-language-105-factors-that-impact-business-personal-brands/) - 105 ways your digital body language impacts your brand and how your audience perceives you. Knowing your digital body language and consistently working to keep it in sync with your overall business and brand goals will help you stand above the crowd. - [15 Easy Steps to Ignite Employees as Brand Evangelists #SocialEmployee](https://www.pammarketingnut.com/2014/06/social-employee-empowerment-brand-evangelists/) - Your most vibrant, powerful, and potentially loyal brand evangelists are right within the walls of their corporation. Empower your employees to ignite your brand! - [What is Your Social Brand Zoom Factor?](https://www.pammarketingnut.com/2014/06/what-is-your-social-brand-zoom-factor/) - You must find your own social brand zoom factor. What will help you stand above status quo? How will you differentiate from the masses - [How to Get Your Social Media Budget Approved #SocBiz](https://www.pammarketingnut.com/2014/06/how-to-get-your-social-media-budget-approved-socbiz/) - One of the greatest challenges for marketers and business leaders when it comes to social media is often obtaining the necessary support and funding to achieve the desired goals and objectives. - [Creating Memorable Brand Experiences: Make them Sweet & Simple](https://www.pammarketingnut.com/2014/06/creating-memorable-brand-experiences-make-them-sweet-simple/) - Creating memorable brand experiences can set great brands apart from average brands. Create experiences that engage, excite and entertain. - [Welcome to #SocialZoomFactor Podcast + 4 Signs of Random Acts Marketing!](https://www.pammarketingnut.com/2014/07/welcome-to-socialzoomfactor-podcast-4-signs-of-random-acts-marketing/) - Social zoom factor provides a podcast, resources and training to help entrepreneurs and business leaders zoom business and life! - [Get Your Social Media Marketing Budget Approved #SocialZoomFactor Podcast](https://www.pammarketingnut.com/2014/07/get-social-media-marketing-budget-approved-socialzoomfactor-podcast/) - You can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort. - [Do You Really Know Your Audience & Social Media Communities? #SocialZoomFactor Podcast](https://www.pammarketingnut.com/2014/07/social-media-know-your-audience-and-community/) - Are you creating memorable brand experiences and providing your audience exactly what they need? Knowing your audience intimately will increase business results. - [Brand Humanization in a Nutshell](https://www.pammarketingnut.com/2014/07/brand-humanization-in-a-nutshell/) - Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about? - [Unplug to Live in the Moment & Zoom Your Life!](https://www.pammarketingnut.com/2014/07/unplug-to-live-in-the-moment-zoom-your-life/) - Did you know that 90% of mobile phone users keep their device within arms reach 100% of the time? In this special 10 minute "Sunday Weekend edition" of the Social Zoom Factor podcast I share how my entire family has learned to unplug and live in the moment. I hope it will inspire you to do the same! - [How to Create a Content Marketing Framework & Plan to Zoom Business Results](https://www.pammarketingnut.com/2014/07/how-to-create-a-content-marketing-framework-plan-to-zoom-business-results/) - If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on. - [Email Marketing is Not Dead! Or is it?](https://www.pammarketingnut.com/2014/07/email-marketing-is-not-dead-or-is-it/) - Generate leads and nurture relationships with email marketing. Know your customer, and provide content to help them solve business problems and achieve goals. - [10 Reasons Why Your Blog Sucks & How to Fix it!](https://www.pammarketingnut.com/2014/07/10-reasons-why-your-blog-sucks-how-to-fix-it/) - You envisioned a blog rockin' with amazing content, engagement, community and of course new business leads. - [Social Business, The Only Guarantee is Change](https://www.pammarketingnut.com/2014/07/social-business-the-only-guarantee-is-change/) - The only guarantee in social business is change. Marketers and business leaders must embrace new technologies, processes and ways of empowering brand evangelists. - [Personal Branding is a Requirement, Not an Option](https://www.pammarketingnut.com/2014/07/personal-branding-is-a-requirement-not-an-option/) - The heartbeat of social media is humans. The goal for businesses and the people within them is not to "do social" but to be social. Even "being social" is often not enough. We must be socially relevant. The best way to be relevant is to connect as humans, to inspire and connect in a way that nurtures meaningful and authentic relationships that endure the technology and platform changes that are thrown at us constantly. - [How Small Business & Startups can Rock Big Business Competition](https://www.pammarketingnut.com/2014/07/how-small-business-startups-can-rock-big-business-competition/) - For small business, startups, entrepreneurs, and even "corporatepreneurs" within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing. - [How to Manage Social Media Brand Risk & Stomp Fear of Getting Started](https://www.pammarketingnut.com/2014/07/how-to-manage-social-media-brand-risk-stomp-fear-of-getting-started/) - Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn't be further from the truth. - [How to Develop a Social Business Strategy and Plan](https://www.pammarketingnut.com/2014/07/how-to-develop-a-social-business-strategy-and-plan/) - Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology. - [Brand Humanization: Social Media Authenticity vs Transparency](https://www.pammarketingnut.com/2014/07/brand-humanization-social-media-authenticity-vs-transparency/) - Relationships are built on trust. Learning to share enough to enable people to get to know and connect with you is key to building trust. However, sharing too much can also be damaging to your personal and business brand. - [How to Build, Nurture, Grow, Sustain & Ignite Social Media Communities](https://www.pammarketingnut.com/2014/07/how-to-build-nurture-grow-sustain-ignite-social-media-communities/) - How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities? Building communities requires trust, investment in time, resource and development and disemmenation of content that inspires and connects humans in meaningful ways. - [Relationships are the Life Raft of Technology & Social Media Evolution](https://www.pammarketingnut.com/2014/07/relationships-are-the-life-raft-of-technology-social-media-evolution/) - Relationships are the life raft to social media, technology and business change. Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk. The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships. - [How to Get Your CEO on Twitter](https://www.pammarketingnut.com/2014/07/want-to-get-your-ceo-on-twitter-stop-selling-your-ceo-twitter/) - Do you wish you could get your CEO on Twitter? Want to get your c-suite, stakeholders and team members to jump on the social networks? It's critical to have a plan with goals and objectives, and a plan to get their buy-in before pushing them to the social networks. - [Social Trust Factor: Ignite Online Business Results by Establishing Trust and Authority](https://www.pammarketingnut.com/2014/07/social-trust-factor-ignite-online-business-results-by-establishing-trust-and-authority/) - Do you lack the trust factor? There could be many different reasons why your communities are reluctant to engage with you. One of the most common reasons is that they don't trust you. You have all the pretty colors, bells and whistles for your online presence but you lack credibility. You lack the trust factor. - [34 Social Media Truths in a Nutshell - #SocialZoomFactor Podcast](https://www.pammarketingnut.com/2014/08/34-social-media-truths-in-a-nutshell-socialzoomfactor-podcast/) - We all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more. - [Your Digital Lifestyle - Is Your Social Media Addiction Providing Value?](https://www.pammarketingnut.com/2014/08/your-digital-lifestyle-is-your-social-media-addiction-providing-value/) - WHY are you spending so much time online? Are you investing time online for the right reasons? Is your time invested delivering the results you want? It is getting you closer to your life and business goals? Or is it taking you away from them? Are you spending less time with family even when you have made life choices to spend more time with them. However, is it your digital lifestyle that robs your most precious time? - [How to Move From Social Media Buzz to Measurable Social Media Bucks!](https://www.pammarketingnut.com/2014/08/move-from-social-media-buzz-to-measurable-social-media-bucks/) - Buzz without bucks will not pay your team salaries, the office rent or the monthly subscriptions for all of those social media tools you are using to create all that fancy buzz. Creating buzz without a plan to achieve results is equivalent to creating buzz in a social media vacuum where you just suck up the opportunity of success in a loud funnel of noise and mess. The question is are you generating buzz that leads to bucks? - [Stop The Excuses - Kick Obstacles to the Curb!](https://www.pammarketingnut.com/2014/08/stop-the-excuses-kick-obstacles-to-the-curb/) - Each day you have a choice. You can either own the day or you can let it own you. Each day you have a choice. You can either own the day or you can let it own you. - [Social Media Myths, Fairy Tales and Lies - Busted!](https://www.pammarketingnut.com/2014/08/social-media-myths-fairy-tales-and-lies-busted/) - Feeling overwhelmed with the amount of content on the social inter webs, podcasts and videos telling you how to tweet, Instagram, Facebook, write content, build your brand, and drive real results with social media? - [50 Ways to Energize and Inspire Your Social Media Communities and Audience](https://www.pammarketingnut.com/2014/08/50-ways-to-energize-and-inspire-your-social-media-communities-audience/) - Are you energizing and breathing life into your online communities or are you zapping their energy and taking it away? Are you making it easy for them to feel connected, find the information they need so they can zoom their business and life? - [You Can Not Own Your Audience!](https://www.pammarketingnut.com/2014/08/you-can-not-own-your-audience/) - We should not be trying to control communities or the human beings within them. It is more about communicating and engaging WITH other human beings versus communicating TO them. - [15 Reasons Random Acts of Marketing are Bad for Your Business & Career](https://www.pammarketingnut.com/2014/08/15-reasons-random-acts-of-marketing-are-bad-for-your-business-career/) - Random Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for results. They thrive off of lack of planning, short budgets and over stressed teams. - [Stop the Interruption Marketing and Start Delivering Value!](https://www.pammarketingnut.com/2014/08/stop-the-interruption-marketing-and-start-delivering-value/) - Smart marketers are quickly learning they must stop the interruption marketing tactics and instead focus on delivering value, meaningful conversation and connecting at the human level with the people within their communities and circle of influence both online and offline - [How to Zoom Content Marketing Results by Leveraging What You Already Have!](https://www.pammarketingnut.com/2014/08/how-to-zoom-content-marketing-results-by-leveraging-what-you-already-have/) - Do you wish the magical content marketing fairy would fly into your office and help you create the most amazing content that energizes and inspires your social communities, audience, customers, stakeholders and friends? - [Twitter for Business in a Nutshell](https://www.pammarketingnut.com/2014/08/twitter-for-business-in-a-nutshell/) - Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. - [Twitter in a Nutshell: 12 Business Benefits of Integrating Twitter Into Your Marketing Strategy](https://www.pammarketingnut.com/2014/08/twitter-in-a-nutshell-12-business-benefits-of-integrating-twitter-into-your-marketing-strategy/) - Many struggle with understanding how their business can benefit from using Twitter. Twitter can be one of the most powerful social networks to help brands build community, reach new markets, elevate brand awareness, better manage and monitor reputation and the list goes on - [Facebook for Business: Get Off of Facebook For Improved Marketing Results!](https://www.pammarketingnut.com/2014/08/facebook-for-business-get-off-of-facebook-for-improved-marketing-results/) - You need to think bigger than Facebook. You need to understand your audience. You need to inspire, connect with and nurture relationships both on an off of Facebook. Getting out of the Facebook box you are stuck in might be just want you need to drive some real business and life results once and for all. - [45 Signs You Need to Get a Grip on Your Social Media Marketing Program](https://www.pammarketingnut.com/2014/08/45-signs-you-need-to-get-a-grip-on-your-social-media-marketing-program/) - Is your social media program spinning out of control? Tweets, posts and pins flying like mad? Here's 45 signs you need to get a grip on social media marketing! - [Social Media Launch & Influencer Strategies for Startups, Entrepreneurs - Quit Being Lazy!](https://www.pammarketingnut.com/2014/08/social-media-launch-influencer-strategies-for-startups-entrepreneurs-quit-being-lazy/) - I am simply shocked at how many startups, small business owners, entrepreneurs and even marketers in large corporations wait until the last minute before launching their business or product to market to implement social media marketing strategies and tactics. - [Mindset Matters: 10 Tips to Build a Social Media, Business and Life Game Plan](https://www.pammarketingnut.com/2014/08/mindset-matters-10-tips-to-build-a-social-media-business-and-life-game-plan/) - it is time you get off the bench! It's time you get back on the field and zoom your own game of life and business! You need to reach back into your heart and mind and find the WHY you started this journey to begin with. - [Stop Faking it Until You Make it - Fake Followers, Trolls, Influence, Spam and Bullies](https://www.pammarketingnut.com/2014/08/stop-faking-it-until-you-make-it-fake-followers-trolls-influence-spam-bullies/) - Should you fake it until you make it? Should you buy fake followers, fans and trolls? How can you tell if Facebook fans and Twitter followers are fake? - [Social Media in a Nutshell](https://www.pammarketingnut.com/2014/08/social-media-in-a-nutshell/) - It is time to simplify social media vs complicate. Social is about conversation, human connection. People are the heartbeat of social media results. - [Social Media Etiquette: 40 Tips to Not be a Twit on Twitter](https://www.pammarketingnut.com/2014/08/social-media-etiquette-40-tips-to-not-be-a-twit-on-twitter/) - Understanding the social ecosystem you are jumping and tweeting into is critical for success. How do you know what is proper etiquette? How can you join the conversation and become a valuable, contributing member of the community as soon as possible? - [Mobile Marketing: Stop Ignoring the Modern, Connected Customer!](https://www.pammarketingnut.com/2014/08/mobile-marketing-stop-ignoring-the-modern-connected-customer/) - Who is the modern, connected, social, savvy connected customer of today? 90% of them hold the knowledge of power in their handheld device which is in arms reach 100% of the time. - [Mobile Marketing: 15 Steps to Build a Mobile Marketing Plan that Zooms Results!](https://www.pammarketingnut.com/2014/08/mobile-marketing-15-steps-to-build-a-mobile-marketing-plan-that-zooms-results/) - Mobile internet users have grown from 500 million in 2010 to a forecasted 3.5 billion by 2015! Mobile marketing must be integrated into the DNA of marketing plan. - [Mobile Marketing: 5 Top Tools to Optimize Conversions and ROI](https://www.pammarketingnut.com/2014/08/mobile-marketing-5-top-tools-to-optimize-conversions-and-roi/) - How do you break through the noise of tools and tech to identify the best tools to help you increase conversions and nurture a community of loyal brand evangelists and customers? - [Hope is Not a Strategy to Monetize Your Passions](https://www.pammarketingnut.com/2014/09/hope-is-not-a-strategy-to-monetize-your-passions/) - Monetizing your passions is far different than following your passion. You can’t simply follow your passions and the money is going to follow. Just as with anything in life that has a big and favorable, pleasurable return, there is usually up front planning, dedication and sacrifice up front so you can enjoy the benefits later. - [15 Things the C-Suite Must Do Before Hopping on Twitter](https://www.pammarketingnut.com/2014/09/15-things-the-c-suite-must-do-before-hopping-on-twitter/) - Congratulations! You have finally said “yes” to jumping into the social bird bath with that crazy blue bird, Twitter. It feels like a big commitment and you didn't make the decision lightly. - [No You Can't Pick My Brain for Free, Sorry](https://www.pammarketingnut.com/2014/09/no-you-cant-pick-my-brain-for-free-sorry/) - If you have worked a day in business you likely know that time is money. If you do not put a value on your time, nobody else will. - [5 Top Twitter Tools to Zoom Your Social Business](https://www.pammarketingnut.com/2014/09/5-top-twitter-tools-to-zoom-your-social-business/) - In this episode of the Social Zoom Factor podcast I share with you 5 of my favorite Twitter tools. These tools will help you better inspire and engage with your audience, manage social media efforts, listen as well as analyze real-time conversations and results so you can continually rinse, repeat and optimize. - [Are Realtors Ignoring the Modern, Social Savvy Connected Buyer?](https://www.pammarketingnut.com/2014/09/are-realtors-ignoring-the-modern-social-savvy-connected-buyer/) - Is the real estate and vacation rental industry keeping up with technology including social media and mobile marketing? Are they doing all they can to inspire, engage, and connect with the new modern customer? Or are realtors ignoring these mobile, always connected and social savvy customers? - [Content Marketing in a Nutshell](https://www.pammarketingnut.com/2014/09/content-marketing-in-a-nutshell/) - Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. - [25 Content Marketing Ideas to Stomp Writers Block](https://www.pammarketingnut.com/2014/09/25-content-marketing-ideas-to-stomp-writers-block/) - Ever feel like banging your head against the wall trying to think of ideas for your content marketing efforts? If yes, you are not alone. - [5 Top Wordpress Plugins for 2014](https://www.pammarketingnut.com/2014/09/5-top-wordpress-plugins-for-2014/) - Having the right Wordpress plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience. - [Want Social Media ROI? Quit Being a Lazy Marketer!](https://www.pammarketingnut.com/2014/09/want-social-media-roi-quit-being-a-lazy-marketer/) - It's human nature to want to blame a "thing" on the lack of a result. It's easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It's easy to blame the lack of success on the never ending changes to the Facebook algorithm, spammers on every social network and the list goes on. - [LinkedIn in a Nutshell: 10 Things to Do On LinkedIn Besides Look for a Job](https://www.pammarketingnut.com/2014/09/linkedin-in-a-nutshell-10-things-to-do-on-linkedin-besides-look-for-a-job/) - LinkedIn provides many benefits for brands, marketers and business leaders both personally and professionally. - [Can Brands be Human? 15 Characteristics of Human Brands](https://www.pammarketingnut.com/2014/09/can-brands-be-human-15-characteristics-of-human-brands/) - Can a brand really be human? What does a human brand look, sound and behave like? This podcast includes 15 characteristics of human brands. - [Your Tweets are NOT Your Own](https://www.pammarketingnut.com/2014/09/your-tweets-are-not-your-own/) - Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer "my tweets are my own" to your Twitter profile really make them your own? - [5 Tips to Stomp Status Quo and Zoom Past Competition](https://www.pammarketingnut.com/2014/09/5-tips-to-stomp-status-quo-and-zoom-past-competition/) - In this episode I share 5 tips to help you get unstuck and hopefully inspire you to take your business and life to the next level. You can implement these tips immediately. It's time you stomp status quo and zoom past your competition once and for all! - [Why There is Only One Way to Do Social Media](https://www.pammarketingnut.com/2014/09/why-there-is-only-one-way-to-do-social-media/) - There is only one way to do social media and that is the way that works for you, your audience, your customers, and your business. - [5 Reasons Business Marketers Fail Using Social Media](https://www.pammarketingnut.com/2014/09/5-reasons-business-marketers-fail-using-social-media/) - It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and "Facebook is free" mentality. - [10 Tips to Quit Selling Me Your Stuff & Start Providing Value](https://www.pammarketingnut.com/2014/09/10-tips-to-quit-selling-me-your-stuff-start-providing-value/) - Just because you CAN spam the world using social media doesn't mean you should. Shift focus to providing value, earning trust and nurturing relationships. - [People Don't Just Buy Things, They Join Things!](https://www.pammarketingnut.com/2014/09/people-dont-just-buy-things-they-join-things/) - People want to be part of something bigger than themselves. They want their life to matter and their time on this planet to leave a lasting impression. - [Increase Social Media Conversions With Trust and Relationships, Not Spam](https://www.pammarketingnut.com/2014/09/increase-social-media-conversions-with-trust-and-relationships-not-spam/) - Spamming and over self promotion will hurt your brand more than help it. These behaviors may be pushing people away from you and your brand vs attracting them and inspiring them to have a relationship with you. - [Are You Building Social Media Community or a Self Serving Empire?](https://www.pammarketingnut.com/2014/10/are-you-building-social-media-community-or-a-self-serving-empire/) - Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire? - [Social Employee Brand Advocacy 101: #GetRealChat w/ @EveryoneSocial Oct 7th 9pm EST](https://www.pammarketingnut.com/2014/10/social-employee-brand-advocacy-101-getrealchat-w-everyonesocial-oct-7th-9pm-est/) - Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don't stop when they punch out for their day job with your organization. - [Stop Listening to Social Media Gurus and Build Your Own Plan!](https://www.pammarketingnut.com/2014/10/stop-listening-to-social-media-gurus-and-build-your-own-plan/) - There is not a shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media. - [25 Tips to a Healthy Social Business Mindset for the C-Suite and Marketing Leaders](https://www.pammarketingnut.com/2014/10/25-tips-to-a-healthy-social-business-mindset-for-the-c-suite-and-marketing-leaders/) - If you are having difficulty seeing real results from your investment in social media, it may be time for you to do a quick mindset check. The problems may be in your own heart, mind and attitude vs technology. - [Hello Ello or Goodbye Ello?](https://www.pammarketingnut.com/2014/10/hello-ello-or-goodbye-ello/) - There is a new social kid on the social networking block. This kid goes by the name of Ello. Many are jumping on to the new social network and saying hello Ello by the thousands per hour. However, the real question is how long will they stick around? - [Free Webcast - Employee Brand Advocacy 101 w/ @EveryoneSocial October 15th #SocialZoomFactor](https://www.pammarketingnut.com/2014/10/free-webcast-employee-brand-advocacy-101-w-everyonesocial-october-15th-1pm-est/) - According to Edelman's Trust Barometer, 41% of people think a company's employees rank higher in public trust than their PR department, CEO or Founder! 84% of people trust recommendations from friends and family above all marketing. - [10 Reasons Employees are Your Best Brand Advocates](https://www.pammarketingnut.com/2014/10/10-reasons-employees-are-your-best-brand-advocates/) - An employee brand advocate program can help you inspire and engage employees to not just understand your brand promise but to live it! - [Surprise and Delight Customers to Earn Brand Loyalty - #Delta Airlines Case Study](https://www.pammarketingnut.com/2014/10/surprise-and-delight-customers-to-earn-brand-loyalty-delta-airlines-case-study/) - Brand leaders must embrace the need for creating positive customer experiences. Surprising and delighting customers can help brands increase customer loyalty and even inspire their audiences to share the delightful experiences far and wide with their networks both online and offline. Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs](https://www.pammarketingnut.com/2014/10/ceo-and-employees-must-have-skin-in-the-game-for-employee-brand-advocacy-programs/) - If you want real results with your employee brand advocacy program, everyone from the CEO and c-suite, executive directors to employees must have skin in the game. - [Power of a Smile: 10 Tips to Smile Virtually - Delta Airlines Case Study](https://www.pammarketingnut.com/2014/10/power-of-a-smile-10-tips-to-smile-virtually-delta-airlines-case-study/) - In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer. In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer. Check out these 10 tips to learn how to smile virtually using social media and online digital platforms. - [Every Brand Touch Matters: Case Study 2 Hotels in Athens, Greece #Travel](https://www.pammarketingnut.com/2014/10/every-brand-touch-matters-case-study-2-hotels-in-athens-greece-travel/) - Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another. - [5 Top Visual Marketing Tools for Content Marketing & Social Media Branding](https://www.pammarketingnut.com/2014/10/5-top-visual-marketing-tools-for-content-marketing-social-media-branding/) - Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text? - [Stop the Stupid Marketing: Failing to Plan is Planning to Fail!](https://www.pammarketingnut.com/2014/11/stop-the-stupid-marketing-failing-to-plan-is-planning-to-fail/) - It's time to stop the stupid marketing once and for all. Failing to take time to plan is planning to fail when it comes to social media, business and marketing. - [20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing](https://www.pammarketingnut.com/2014/11/20-tips-to-zoom-cybermonday-and-holiday-sales-with-social-media-marketing/) - Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. - [Why I Said No to a $1500 Influencer Marketing Gig](https://www.pammarketingnut.com/2014/11/why-i-said-no-to-a-1500-influencer-marketing-gig/) - What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon? How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks? - [2015 Content Marketing Editorial Calendar Template and Tutorial](https://www.pammarketingnut.com/2014/11/2015-content-marketing-editorial-calendar-template-and-tutorial/) - Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, "throw the social content spaghetti at the wall and hope it sticks" style of marketing. - [Social Media Hashtags in a Nutshell](https://www.pammarketingnut.com/2014/12/social-media-hashtags-in-a-nutshell/) - So, what exactly is a hashtag? How do you use them? How many of them should you use? Which ones should you use? Should you create your own hashtags? How can you leverage them for real business and life benefit? - [Zoom Content Marketing ROI with this Content Asset Inventory Worksheet](https://www.pammarketingnut.com/2014/12/zoom-content-marketing-roi-with-this-content-asset-inventory-worksheet/) - Wouldn't it be great if you could kickoff 2015 by maximizing the investment you already made in content and other marketing assets so that you can zoom results even more without spending a lot more time or money on new content? - [Want Real Social Media Business Results? Stop Being Impatient!](https://www.pammarketingnut.com/2014/12/want-real-social-media-business-results-stop-being-impatient/) - When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results. - [Your Child's Online Reputation is in Your Social Media Hands!](https://www.pammarketingnut.com/2014/12/your-childs-online-reputation-is-in-your-social-media-hands/) - Your child's reputation sits in the palm of your hands. Every image you post, rant on Facebook and tweet complaining or bragging about them is impacting what people think and know of them. This could either positively or negatively impact not only their personal brand, ability to land a job but their life. - [15 Things Smart Marketers Never Do on Facebook](https://www.pammarketingnut.com/2014/12/15-things-smart-marketers-never-do-on-facebook/) - In this episode of Social Zoom Factor podcast learn 15 things you should never do on Facebook. These tips will help you build your personal and business brand. - [10 Content Marketing Survival Tips for the Busy Holiday Season](https://www.pammarketingnut.com/2014/12/10-content-marketing-survival-tips-for-the-busy-holiday-season/) - Feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin' over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don't want to lose touch with your audience and online communities? - [Thanks for the Tweets, Hangouts, Pedi Cab Rides and 2014 Memories! @MktgNutz Video Recap](https://www.pammarketingnut.com/2015/01/thanks-for-the-tweets-hangouts-pedi-cab-rides-and-2014-memories-mktgnutz-video-recap/) - Wow, 2014 has been an amazing year in both business and life. It has been a year filled with much international travel, new clients, new downtown Orlando office, new team members, new friends, relationships rockin' and the list goes on. There was never a dull moment. - [10 Tips to Leave the Social Business Doggy Paddle in the Dust in 2015!](https://www.pammarketingnut.com/2015/01/10-tips-to-leave-the-social-business-doggy-paddle-in-the-dust-in-2015/) - There is no better time to kick the doggy paddle to the curb than the launch of a new year. As we kickoff 2015, I am challenging you right here and now to jump in the fast lane. I want you to kick doggy paddle to the curb. It's time to leave the amateaur stroke to the lil' puppies - [Social Brands, Get Over it! You Will Never Be Perfect](https://www.pammarketingnut.com/2015/01/social-brands-get-over-it-you-will-never-be-perfect/) - It is time that marketing and business leaders embrace imperfect perfection. Embrace what makes your brand human. Let your brand shine from the inside out. Your brand is going to be exposed from the inside out before it is transformed. Waiting to embrace the latest social technologies until you, your brand and your team is perfect is going to do nothing but waste time. - [WHY Should Anyone Care Your Brand Exists on the Social Web?](https://www.pammarketingnut.com/2015/01/why-should-anyone-care-your-brand-exists-on-the-social-web/) - The competition for eyeballs, ears and hearts is increasing across the social web and even the biggest and most popular social networks such as Facebook are moving even further into a pay to play model. - [12 Success Tips and Strategies for Social Media Community Managers #CMGR](https://www.pammarketingnut.com/2015/01/12-success-tips-and-strategies-for-social-media-community-managers-cmgr/) - Many social community managers jump into social media work expecting it to be glamorous! What many social media professionals find surprising is the amount of detailed work, knowledge, data, analysis, team leadership and business acumen is required to be successful in the world of social business. Social media requires much more than knowledge of how to send a tweet or post to Facebook. - [Is Ignoring Customers on Social Media an Option? CBS UnderCover Boss Case Study](https://www.pammarketingnut.com/2015/01/is-ignoring-customers-on-social-media-an-option-cbs-undercover-boss-case-study/) - What should a brand do when social media crisis hits? Is ignoring tv viewers an option for brands? Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind. - [15 Tips to Build an Integrated Online Social Platform that Works When You're Not Working](https://www.pammarketingnut.com/2015/01/15-tips-to-build-an-integrated-online-social-platform-that-works-when-youre-not-working/) - When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day. - [10 Social Media Tips for Franchisors to Empower Franchisees & Zoom Results!](https://www.pammarketingnut.com/2015/01/10-social-media-tips-for-franchises-to-zoom-results/) - Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization. - [Power of Visual Content Marketing and Brand Storytelling in a Nutshell](https://www.pammarketingnut.com/2015/01/power-of-visual-content-marketing-and-brand-storytelling-in-a-nutshell/) - Are you tapping into the power of visual content marketing to tell your brand story? Visual marketing empowers brands and the people within them to share their business and personal stories and lives real-time. - [Why I don't Live on Google Plus 24/7 or Care About Blog Comments as Top Metric](https://www.pammarketingnut.com/2015/01/why-i-dont-live-on-google-plus-247-or-care-about-blog-comments-as-top-success-metric/) - There is only one way to do social media, create content, setup a blog, measure results and build your business. The only way is what works for you, your customers, your audience, your community and your business! - [SuperBowl Social Media Marketing - 10 Tips to Score a TouchDown for Your Brand](https://www.pammarketingnut.com/2015/01/superbowl-social-media-marketing-10-tips-to-score-a-touchdown-for-your-brand/) - Big brands are spending millions of dollars on SuperBowl advertising to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation. NBC is seeking $4.4 million to $4.5 million per second! - [The Good, Bad and Ugly Brands and Commercials of the Social SuperBowl XLIX!](https://www.pammarketingnut.com/2015/02/the-good-bad-and-ugly-brands-and-commercials-of-the-social-superbowl-xlix/) - The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks! The Patriots were clearly not the only winner in the Superbowl XLIX. - [Are You as Influential as You Think? Social Media Influence in a Nutshell](https://www.pammarketingnut.com/2015/02/are-you-as-influential-as-you-think-social-media-influence-in-a-nutshell/) - What does it mean to be influential? What is influence? How can you establish yourself and your brand as a thought leader? - [How Much Time Should You and Your CEO be on Twitter?](https://www.pammarketingnut.com/2015/02/how-much-time-should-you-and-your-ceo-be-on-twitter/) - How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media? Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram? - [Why I Chose Podcasting & What I Learned after 100 #SocialZoomFactor Episodes!](https://www.pammarketingnut.com/2015/02/why-i-chose-podcasting-what-i-learned-after-100-socialzoomfactor-episodes/) - Take a listen to the 100th episode of the Social Zoom Factor podcast to learn how to use podcasting to ignite your communities, customer relationships, media platform and business. - [10 Tips to Refocus on Your Customer](https://www.pammarketingnut.com/2015/02/10-tips-to-refocus-on-your-customer/) - According to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family. - [Zoom Your Personal and Business Brand on Twitter with These 8 Tips](https://www.pammarketingnut.com/2015/02/zoom-your-personal-and-business-brand-on-twitter-with-these-8-tips/) - Would you like to take your brand to the next level by tapping into the power of Twitter but not sure where to start? This episode of the Social Zoom Factor podcast will help you quickly understand how you can begin to brand yourself and your company using Twitter. - [You Can't Fake Relevance in Social Media, Business and Life](https://www.pammarketingnut.com/2015/02/you-cant-fake-relevance-in-social-media-business-and-life/) - You can not fake being relevant. You can not fake earning trust. You certainly can't fake a relationship that has depth. - [Talk Human to Me: 20 Tips to Humanize Your Brand Now](https://www.pammarketingnut.com/2015/03/talk-human-to-me-how-to-humanize-your-brand-now/) - Your customers, employees, audience, partners and online social media community are all human. They eat, sleep, breathe and talk like humans. - [Are You Creating, Curating or Regurgitating Content?](https://www.pammarketingnut.com/2015/03/are-you-creating-curating-or-regurgitating-content/) - The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. - [10 Google Analytics Metrics to Zoom Your Social Media Marketing, Blog and Content](https://www.pammarketingnut.com/2015/03/10-google-analytics-metrics-to-zoom-your-social-media-marketing-blog-and-content/) - Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website? - [A New Generation of Marketers Who Don't Trust Marketing #MillennialMarketer #GetRealChat](https://www.pammarketingnut.com/2015/03/a-new-generation-of-marketers-who-dont-trust-marketing-millennialmarketer-getrealchat/) - The generation who doesn’t trust marketing has just arrived on your marketing team. And they could care less about your media plan. Where the establishment sees messages, they see experiences. - [The #MillennialMarketer has Arrived. Now What? #GetRealChat Live from #AdobeSummit Mar 10 3pm mt](https://www.pammarketingnut.com/2015/03/the-millennialmarketer-has-arrived-now-what-getrealchat-live-from-adobesummit-mar-10-3pm-mt/) - Time for you to welcome your new marketing team member, the millennial marketer. These new millennial marketers are currently aged 19-36 and have a population of 76.7 million, larger than baby boomers. Millennials are diverse. They value happiness, passion, diversity, sharing and discovery. They want their employers to invest in them, and many value Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Customer Experience is Your Brand - #AdobeSummit Inspirations Day 1](https://www.pammarketingnut.com/2015/03/customer-experience-is-your-brand-adobesummit-inspirations-day-1/) - Combining art and science to create real-time, delightful brand experiences will inspire your customers and audience to fall in love with you and your brand. - [25 Ways Social Media is Killing Your Brand and You Don't Know it!](https://www.pammarketingnut.com/2015/03/25-ways-social-media-is-killing-your-brand-and-you-dont-know-it/) - Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don't know is that the little things they are doing online every day could be hurting their brand more than helping. - [Be Careful Who You Follow and Trust with Your Business](https://www.pammarketingnut.com/2015/03/be-careful-who-you-follow-and-trust-with-your-business/) - It takes a lot to get me riled to the point of writing a blog post. The driver of this post is an Ask Gary Vee episode that I watched as late that told a story of a young kid in their early 20’s that told Gary they wanted to be a “Life Coach”. - [Brand Strategy in a Nutshell - 5 Reasons to Invest in Branding Your Business](https://www.pammarketingnut.com/2015/03/brand-strategy-in-a-nutshell-5-reasons-to-invest-in-branding-your-business/) - Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression. - [How to Add Call To Action Button on Facebook Business Page](https://www.pammarketingnut.com/2015/03/how-to-add-call-to-action-button-on-facebook-business-page/) - Keeping up with the latest Facebook features is not always easy. The only guarantee we have with the social networks, business and life is change. Facebook has a nifty new feature that empowers the business marketer to easily add a call to action button right on to the top header image of the Facebook business page. - [Advanced Twitter Strategies for Leads, Sales and Community #SMMW15 Slide Deck](https://www.pammarketingnut.com/2015/04/advanced-twitter-strategies-for-leads-sales-and-community-smmw15-slide-deck/) - I recently presented "Advanced Twitter Strategies to Build Community, Generate Leads and Increase Sales" at the Social Media Marketing World event in San Diego, CA. If you missed the event, no fear. You can access the recordings of all 100+ sessions via the Virtual Ticket. Buy Your Virtual Ticket Now. - [Are You Using Big Data and Analytics to Speak to an Audience of ONE?](https://www.pammarketingnut.com/2015/04/are-you-using-big-data-and-analytics-to-speak-to-an-audience-of-one/) - Are you speaking to an audience of one? Or are you creating blanket, overwhelming, confusing and "throw everything including the kitchen sink" customer experiences? Are you using your integrated online digital platform to truly connect with the human beings within your audience and online communities? - [Social Media's Impact on Corporate Identity and Influence Keynote Slide Deck](https://www.pammarketingnut.com/2015/04/social-medias-impact-on-corporate-identity-and-influence-keynote-slide-deck/) - Stop the stupid social media marketing. It's not about you. It’s time to get out of your box and start collaborating with influencers and strategic partners, activate employees as brand evangelists and build an online integrated digital media platform that works when you are not working. - [5 Tips to Maximize ROI at Events with Social Media and Networking](https://www.pammarketingnut.com/2015/04/5-tips-to-increase-event-marketing-roi-with-social-media-and-in-person-networking/) - Increase value of time and money spent on trade shows and events with social media and in person networking. Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with social media and networking, before, during and after the event. - [YOU are the Media! 10 Reasons You Need a Blog!](https://www.pammarketingnut.com/2015/04/you-are-the-media-10-reasons-you-need-a-blog/) - Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world's largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered. - [Are You Focused on Menial Vanity Metrics or Meaningful Value?](https://www.pammarketingnut.com/2015/04/are-you-focused-on-menial-vanity-metrics-or-meaningful-value/) - Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. Are you investing your time, mindshare and effort on tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand? - [10 Business Reasons Smart Digital Marketers Must Embrace Data and Analytics](https://www.pammarketingnut.com/2015/04/10-business-reasons-smart-digital-marketers-must-embrace-data-and-analytics/) - Many digital and social marketers shy away from data and analytics. Foolish marketers fear data and analytics as if it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth. - [Digital & Social Marketers Must Learn to Lead & Say No!](https://www.pammarketingnut.com/2015/04/digital-social-marketers-must-learn-to-lead-say-no/) - Are you a digital marketing leader struggling with not enough time, budget or people to help you implement your program and kick butt in the world of social and digital marketing? - [Brands Not Using Social Media Create Communication Language Barriers with Customers](https://www.pammarketingnut.com/2015/04/brands-not-using-social-media-create-communication-language-barriers-with-customers/) - As much as brands may want to control the message, the truth is they can not. Your brand is the customer experience you deliver. - [10 Ways to Monetize Your Blog and Online Digital Social Platform](https://www.pammarketingnut.com/2015/04/10-ways-to-monetize-your-blog-and-online-digital-social-platform/) - There are many different ways you can monetize your blog, website, Google Hangouts, and other online digital assets and platforms. - [Google Mobile Friendly Update in a Nutshell - What You Need to Know #Mobilegeddon](https://www.pammarketingnut.com/2015/04/google-mobile-friendly-update-in-a-nutshell-what-you-need-to-know-mobilegeddon/) - On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google's mobile search results. This is very good news for those of us who have invested in ensuring our sites are mobile friendly! - [Ignite Content Marketing with Sharing, Trust & Emotion w/ @MarkWSchaefer #ContentCode](https://www.pammarketingnut.com/2015/04/ignite-content-marketing-with-sharing-trust-emotion-w-markwschaefer-contentcode/) - In this episode of the Social Zoom Factor podcast we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business. Mark explains why people share content, who they share content with and how to increase the sharing of content by earning trust and connecting emotionally with our alpha audiences. - [Social Media Agency: Balance Clients, Expectations & Sanity - Webinar w/ @SproutSocial](https://www.pammarketingnut.com/2015/04/social-media-agency-balance-clients-expectations-sanity-webinar-w-sproutsocial/) - As an agency practitioner managing client accounts, you must be on you’re a-Game all day, every day. And it’s not just one brand you are managing but the livelihood, reputation and social presence of many. - [Ask Pam: Social Media for Research, Influencer Marketing, Pricing & Inspiration Sources](https://www.pammarketingnut.com/2015/04/ask-pam-social-media-for-research-influencer-marketing-pricing-inspiration-sources/) - Do you ever feel stuck with questions on social media, digital marketing, blogging, content marketing, strategy, entrepreneurship, startups, or branding? Questions keeping you up at night? Do you also like learning from others? Do you like hearing the questions and answers that many in your niche may have? If this is you then you are in for a treat today as this is the first Social Zoom Factor podcast episode that we are incorporating questions from the audience. - [5 Easy Ways to Refresh, Revive & Reinvigorate Your Content Marketing](https://www.pammarketingnut.com/2015/04/5-easy-ways-to-refresh-revive-reinvigorate-your-content-marketing/) - Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel? - [Influencer Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them](https://www.pammarketingnut.com/2015/05/influencer-marketing-brands-top-10-mistakes-marketers-are-making-how-to-fix-them/) - Learn the top 10 mistakes brand marketers are making with influence marketing programs and campaigns and how to fix them! Influence marketing is helping brands ignite their online and offline communities, increase brand awareness. - [Social Marketers, It's Time to Put Down the Megaphone and Deliver Value](https://www.pammarketingnut.com/2015/05/social-marketers-its-time-to-put-down-the-megaphone-and-deliver-value/) - Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention. Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community. - [How to Launch, Build, Nurture & Zoom Your Social Media Communities](https://www.pammarketingnut.com/2015/05/how-to-launch-build-nurture-zoom-your-social-media-communities/) - The power of human connection, relationships, content, context, relevancy is multiplied exponentially when you bring people together in community for a common goal. Communities are the foundation of social media. - [Ready, Set, Action! How to Activate Your Social Media Communities & Audience](https://www.pammarketingnut.com/2015/05/ready-set-action-how-to-activate-your-social-media-communities-audience/) - Success in online marketing requires you activate your audience to help them achieve their goals. When you inspire your audience to connect with you with a goal of helping them achieve their goals, you by default achieve your goals when you are successful. Inspire, connect, achieve. - [Be the Value, Not the Noise.](https://www.pammarketingnut.com/2015/05/be-the-value-not-the-noise/) - Choose to stand out from the crowd by putting down the megaphone and listening more than you talk. Focus on value, relevance, context and human emotional connection. - [How I Use @Triberr to Amplify Content, Earn Trust & Grow Social Media Community](https://www.pammarketingnut.com/2015/05/how-i-use-triberr-to-amplify-content-earn-trust-grow-social-media-community/) - Triberr is a platform that brings together smart, savvy and talented content producers. From bloggers, podcasters, video stars to lovers of technology, food, business, horses and cars. It’s a mini social network that helps content creators amplify their content, earn trust, establish thought leadership, find new bloggers and build community. - [Own Monday Like a Boss: 10 Tips to Increase Productivity & Learn to Love Mondays](https://www.pammarketingnut.com/2015/05/own-monday-like-a-boss-10-tips-to-increase-productivity-learn-to-love-mondays/) - When Monday morning comes do you wish you could crawl back in bed, cover up your head and come back to the real world on Tuesday or Wednesday? Monday is going to come and go regardless if you crawl back in bed or own it like a boss. Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours. - [22 Tips to Rock Twitter Conversations Like a Boss](https://www.pammarketingnut.com/2015/05/22-tips-to-rock-twitter-conversations-like-a-boss/) - Social media is one big fat relationship and conversation. Learning how to be a relevant, contributing, inspiring part of the conversation is key to seeing real business and personal results using Twitter. - [5 Ways to Increase Subscribers to Your Blog, Social Media, Video, Podcast Channels](https://www.pammarketingnut.com/2015/05/5-ways-to-increase-subscribers-to-your-blog-social-media-video-podcast-channels/) - Build it and they will come never worked. Many marketers and business leaders waste loads of time and money on creating stand alone silos of content without ever having a strategy for how they are actually going to get eyeballs on it or ears listening. - [10 Tips to Create More Shareable Content](https://www.pammarketingnut.com/2015/05/10-tips-to-create-more-shareable-content/) - Creating content marketing assets that people want to share with their communities, audiences, friends and colleagues is the icing on the social media and online marketing cake. When people share your content with their communities you are able to tap into the power of the OPC (other people's content and community). - [10 Tips to Stomp Fear of Social Media & Have Confidence Adopting New Social Platforms](https://www.pammarketingnut.com/2015/05/stomp-fear-of-social-media-have-confidence-adopting-new-social-platforms/) - Does the thought of jumping on a new live streaming app such as Periscope or Meerkat, or other social media network give you major anxiety? - [Why Marketing Change Agents Must Know Where Execs, Team & Clients are on Tech Adoption Lifecycle](https://www.pammarketingnut.com/2015/05/social-media-change-agents-must-embrace-geoffrey-moore-technology-adoption-lifecycle/) - Change agents do not ignite transformational change by preaching, yelling & banging tables. Instead they must understand the people. They must understand where they are, why they are where they are and how they can emotionally motivate them to move the needle in the right direction. - [Social Communities Seem Negative? Maybe It's You, Not them. Power of Positivity.](https://www.pammarketingnut.com/2015/05/social-communities-seem-negative-maybe-its-you-not-them-power-of-positivity/) - We attract what we are and what we put out into the world. When we let our mindset and thoughts shift from positive to negative it is eventually going to be the negativity that people see, feel and hear from us. - [10 Stupid Social Media Marketing Tactics You Must Stop Now](https://www.pammarketingnut.com/2015/06/10-stupid-social-media-marketing-tactics-you-must-stop-now/) - Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it. Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching for the easy button. - [10 Business Use Cases for Periscope, Meerkat Video Live Streaming Applications](https://www.pammarketingnut.com/2015/06/10-business-use-cases-for-periscope-meerkat-video-live-streaming-applications/) - Periscope and Meerkat are grabbing attention of everyone from celebrities to geeks, pastors, journalists, marketers, moms, dads, teens and more. - [Rock Twitter Lists Like a Boss - 15 Business Use Cases to Listen, Curate & Engage!](https://www.pammarketingnut.com/2015/06/rock-twitter-lists-like-a-boss-15-business-use-cases-to-listen-curate-engage/) - Twitter lists enables you to organize people you like to follow so that you can better read, engage and even curate content you want to share with your following. Lists can help you keep track of potential clients, clients, partners and even competitors. - [Earned, Owned and Paid Media in a Nutshell](https://www.pammarketingnut.com/2015/06/earned-owned-and-paid-media-in-a-nutshell/) - Marketers must understand the difference of the 3 key types of media, paid, earned and owned. Media has gotten more complex. Learning how to integrate these 3 media types will increase business results. - [Dear Brand Marketers, Stop Pretending Influencer Marketing = Earned Media, It's Not.](https://www.pammarketingnut.com/2015/06/influencer-marketing-is-not-earned-media/) - Many brand and digital marketers are poorly confusing influencer marketing with earned media. Some of these marketers may be making innocent mistakes. However, some very well know the difference but are pretending that they don't. As a result they are negatively impacting their brand perception and damaging relationships with the people who they claim they want to embrace and invite closer to their brand. - [Bust out of the Social Media Echo Chamber and #BeTheChange](https://www.pammarketingnut.com/2015/06/social-media-echo-chamber-be-the-change/) - Business leaders and digital marketers all over the world are struggling every day with how to stay up to date on the latest trends, technology, social networks, methodologies and more. There is very little real change happening in regard to mindset. - [10 Simple Tips to Grow Your Email Marketing List by 400%](https://www.pammarketingnut.com/2015/06/grow-email-marketing-list-strategies-and-tips/) - Smart digital marketers who know the value of an email list. They create epic and compelling content offers that inspire, educate, delight and help their ideal customer and audience solve their greatest problems. They earn their trust and email address. They are then able to more easily nurture relationships with a captured audience who WANTS to hear from them. - [Do You Know Your Customers as Individuals? You Should.](https://www.pammarketingnut.com/2015/06/big-data-know-your-customer-individualized-marketing/) - We need to shift 90% of time spent sifting through data, to decision making. We need to get better at pulling the needed data out more quickly and then spending the majority of the time understanding how it can help our business. - [Start with People, Not Facebook and Technology When Developing Social Media Plan](https://www.pammarketingnut.com/2015/06/social-media-plan-templates-strategies-and-plan/) - What is the first thing that comes to mind when I ask you define social media? Is it Facebook, Instagram, Twitter, LinkedIn, Periscope, or Snapchat? You need to be where your ideal customer is, not just where you want to be or where you feel comfortable. - [10 Tips to Integrate Social Media into Product Launch + 5 Foundational Elements for Success](https://www.pammarketingnut.com/2015/06/10-tips-to-integrate-social-media-into-product-launch-5-foundational-elements-for-success/) - Use these 10 tips to integrate social media into your product or business launch. Includes 5 foundational elements for success., - [Don't Build Your Business on Rented Social Media and Facebook Land!](https://www.pammarketingnut.com/2015/06/dont-build-your-business-on-rented-social-media-and-facebook-land/) - If Facebook, Twitter, Pinterest or Snapchat were to drop off the face of the earth tomorrow what would happen to your business? Would your business be negatively impacted? Would it thrive or would it crumble under algorithm changes and paid media models being aggressively implemented by every social network that hits prime time. - [You Can Change the Plan - Power of the Pivot in Life and Business](https://www.pammarketingnut.com/2015/07/you-can-change-the-plan-power-of-the-pivot-and-embracing-change-in-business/) - Real leaders pivot, embrace change to help their organization, team and themselves stay relevant. They empower their teams and lead the change with confidence. - [Design the Life and Business of Your Dreams](https://www.pammarketingnut.com/2015/07/design-the-life-and-business-of-your-dreams/) - It's time you design the life you want. Design your business to help you achieve the life you want to live. - [Power of Intention & Trust in an Attention Starved Digital Economy](https://www.pammarketingnut.com/2015/07/the-power-of-intention-trust-in-an-attention-starved-digital-and-social-economy/) - Before you can sell to me, you need my attention and trust. Marketers to maximize every second they achieve attention from their audience. - [Stop the Spam Insanity! Let's Put the Human Back in Social Media & Digital Marketing](https://www.pammarketingnut.com/2015/07/stop-spam-put-human-back-in-branding-social-media-marketing/) - It's time we put the human back in social media and stop the spam insanity. Attention is the most scarce resource digital marketers have. - [Join #BizFactor #SocialBusiness Google Hangout & Twitter Chat Debut Launch July 16](https://www.pammarketingnut.com/2015/07/join-bizfactor-socialbusiness-google-hangout-twitter-chat-debut-launch-july-16/) - The #BizFactor community serves entrepreneurs to corporate executives with the information they need to grow their business. The goal is to help smart and savvy business leaders keep up and learn about technology trends, social business and social media best practices as well as leadership and life skills that will help them grow both personally and professionally. - [How to Write Epic Blog Posts Your Audience Will Devour](https://www.pammarketingnut.com/2015/07/how-to-write-epic-blog-posts-your-audience-will-devour/) - Throwing blog content spaghetti at the wall is not going to help you gain the right attention, build community or achieve real business results. - [Moving From Likes to Shares & Other Social Media Metrics - Andrew Caravella @SproutSocial](https://www.pammarketingnut.com/2015/07/moving-from-likes-to-shares-other-social-media-metrics-andrew-caravella-sproutsocial/) - Smart marketers are not afraid to dig in deep and even "geek out" on data and analytics to achieve success in social media, digital marketing and business. - [8 Lessons Digital Marketers can Learn from Goldilocks and the 3 Bears](https://www.pammarketingnut.com/2015/07/8-lessons-digital-marketers-can-learn-from-goldilocks-and-the-3-bears/) - Digital marketers can learn a lot from Goldilocks and the three bears. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and listeners feel safe, comfortable and taken care of. - [Omnichannel Marketing in a Nutshell](https://www.pammarketingnut.com/2015/07/what-is-omnichannel-marketing-in-a-nutshell/) - Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience. - [Thought Leadership in a Nutshell](https://www.pammarketingnut.com/2015/08/thought-leadership-in-a-nutshell/) - You can not become a thought leader in 140 characters or by mastering one single social network. Becoming a thought leader requires earning trust, respect and investing time in helping the human beings in your community, network and audience. - [Facebook Mentions Live Video Streaming Feature Only Available to Celebrities?](https://www.pammarketingnut.com/2015/08/facebook-mentions-live-video-streaming-feature-only-avail-to-celebrities/) - Over 900 million people are connected to "public figures" on Facebook? Facebook recently announced the launch of a new mobile video live streaming feature called Live. Celebrities, politicians, athletes and general influencers have already been using the Facebook Mentions application only available to people with a verified page. - [Top Social Media and Digital Marketing Agency Best Practices to Onboard New Clients](https://www.pammarketingnut.com/2015/08/top-social-media-and-digital-marketing-agency-best-practices-to-onboard-new-clients/) - Best practices to help social media agencies on boarding new clients with success. These tips can be used for many different types of businesses such as small business, entrepreneur to large corporations implementing digital and social media marketing. - [Social Metrics Then & Now: The Numbers & Nuances that Really Matter by @AndrewCaravella](https://www.pammarketingnut.com/2015/08/social-metrics-then-now-the-numbers-nuances-that-really-matter-by-andrewcaravella/) - Social was once a space in which quantity prevailed, but it’s crucial that brands don’t stay stuck in that mindset forever. Remember, a strong community that engages with your brand is more valuable than millions of followers who sit dormant. - [How to Increase Organic Blog and Website Traffic](https://www.pammarketingnut.com/2015/08/how-to-increase-organic-blog-and-website-traffic/) - One of the best ways to increase traffic to your blog or website is via organic traffic. Organic traffic is not paid media. Organic traffic is traffic that comes to you via search on the search engines, social networks or other online platforms. You don't pay for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on. - [10 Tips to Protect Your Online Brand Reputation](https://www.pammarketingnut.com/2015/08/how-to-protect-your-online-brand-reputation/) - They are talking about you! People are talking about your brand, executives, your service and your employees. They are talking about what you do right and what you have screwed up on. The question is do you know what they are saying? Are you part of the conversation? Or are you choosing to ignore it? - [10 Habits Highly Successful Social Media Marketing Leaders](https://www.pammarketingnut.com/2015/08/10-habits-highly-successful-social-media-marketing-leaders/) - There is separation between social marketing leaders and those accepting status quo. Many new and seasoned marketers and business leaders hop into the world of digital and social media marketing thinking they can send a few tweets, learn how to optimize visuals and social profiles and they will have a positive ROI on their investment in social media. - [10 Foundational Elements of Successful Brand Storytelling](https://www.pammarketingnut.com/2015/08/brand-storytelling-foundational-elements-and-strategy-plan/) - When you share your brand story you share a piece of you. You invite people into your world. You share with them who you are, what you care about, why you are doing what you do. You are inviting them in a human way to be part of your story, part of your journey. - [Social Media Branding: 10 Strategies to Zoom Business Results](https://www.pammarketingnut.com/2015/08/social-media-branding-strategies-to-zoom-business-results/) - Social media is a great way to rev up your brand to turbo speed and leave your status quo competitors in the dust! Not only can you tap into the power of community, human relationships but you can also increase brand awareness, equity and even sales. - [7 Tips to Zoom Your Personal Brand and Business with the #YouFactor](https://www.pammarketingnut.com/2015/08/7-tips-to-zoom-your-personal-brand-and-business-with-the-youfactor/) - Digital. social marketing leaders know how to balance content about themselves while aking it about their audience. Learn 7 tips top put the You Factor into your personal brand. - [10 Tips to Increase Online Sales by Inspiring, Educating & Helping Customers Buy From You](https://www.pammarketingnut.com/2015/08/social-selling-increase-sales-with-social-media-digital-marketing/) - With every virtual touch, swipe, view, and listen you have and opportunity to earn a friend, to earn an advocate and customer. You have an opportunity to earn trust, start and nurture real and human relationships. You have an opportunity to earn a sale, not just push sales. - [Why I'm Not on Blab...Yet! #SmartHustle](https://www.pammarketingnut.com/2015/09/why-im-not-on-blab-yet-smarthustle/) - Guess what... I am NOT on Blab yet. Why you ask? There is a new shiny social video network in the social house. It's a fun, easy to use platform that enables video collaboration, and is much easier to use than Google Hangouts. - [10 Tips to Maximize Business Results with Guest Blogging and Content Syndication](https://www.pammarketingnut.com/2015/09/10-tips-to-maximize-business-results-with-guest-blogging-and-content-syndication/) - Guest blogging and syndicating your content to top sites in your niche can more quickly help you establish industry leadership, brand awareness and trust. When done right, integrated and aligned to your business goals and marketing objectives, guest blogging can also help you improve business results. - [Evergreen Content Marketing in a Nutshell + 15 Types of Evergreen Content](https://www.pammarketingnut.com/2015/09/evergreen-content-marketing-in-a-nutshell-15-types-of-evergreen-content/) - Evergreen content is foundational to helping your ideal client and audience solve their smallest and biggest problems. When done right evergreen content will drive continuous traffic to your blog. It's then up to you to make sure you can convert a large percentage of that traffic into community members, new friends or even sales. - [Twitter for Business: How to Save Time and Maximize ROI](https://www.pammarketingnut.com/2015/09/twitter-for-business-how-to-save-time-and-maximize-roi/) - Learn how to maximize your time and ROI using Twitter. Twitter can be an amazing social network, platform and tool for business. - [5 Key Social Media Metrics and Priorities Your CEO Cares About](https://www.pammarketingnut.com/2015/09/5-key-social-media-metrics-and-priorities-your-ceo-cares-about/) - Smart marketers know what metrics and priorities matter to their ceo and csuite. Aligning social media to business goals is a requirement, not an option for success. - [Welcome to the Inspiration Age. Are you Ready?](https://www.pammarketingnut.com/2015/09/welcome-to-the-inspiration-age-are-you-ready/) - Welcome to the inspiration age, where connecting with your audience and communities is not an option, but a requirement for business and life. You must learn how to embrace the inspiration age to grow your business, nurture relationships, earn trust, establish authority and most importantly touch the hearts of the people you want to bring closer to your brand. - [How to Connect in a Human Way with Your Social Media Community in the Inspiration Age](https://www.pammarketingnut.com/2015/09/how-to-connect-in-a-human-way-with-your-social-media-community-in-the-inspiration-age/) - It is in our DNA as humans to want to connect with other human beings. It's in our DNA to want to part of something bigger than we can be by ourselves. We yearn deep within our soul to be liked, respected, feel loved and connect with other human beings. - [Should You Narrow Your Marketing Niche? Riches are in the Niches!](https://www.pammarketingnut.com/2015/09/should-you-narrow-your-marketing-niche-riches-are-in-the-niches/) - If you want to build a successful business you need to narrow your niche and get laser focused on who you are serving and what you have to offer them. The more you know who you are serving, the better you will organically attract your right audience. - [Reality Check: 7 Metrics to Know If Your Content Provides Value in the Inspiration Age](https://www.pammarketingnut.com/2015/10/reality-check-7-metrics-to-know-if-your-content-provides-value-in-the-inspiration-age/) - It's time get real on the value of your content. Is your content providing value to your ideal customer, and audience? Use these 7 metrics to measure roi. - [Twitter for Business: 7 Tips to Maximize Results in the Inspiration Age](https://www.pammarketingnut.com/2015/10/twitter-for-business-7-tips-to-maximize-results-in-the-inspiration-age/) - You can't just hop on Twitter and start spamming links, coupons and blurbs about you and your brand. You must provide value and find human ways that you can truly connect at the human level with your audience, community, friends, online family and followers! - [10 Content Marketing Ideas to Rock Your Business in the Inspiration Age](https://www.pammarketingnut.com/2015/10/10-content-marketing-ideas-to-rock-your-business-in-the-inspiration-age/) - Overwhelmed marketers resort to sloppy, irrelevant content that looks. smells and feels like everything their competitors are providing. It clearly lacks the unique factor and is often far from inspiring or valuable. - [Welcome to the Participation Age: You Are the Media But Only if You Participate](https://www.pammarketingnut.com/2015/10/welcome-to-the-participation-age-you-are-the-media-but-only-if-you-participate/) - You are the media. Yes you. You, your friends, your mom, your dad, your kids, your pastor, your teacher, your hair stylist, your car mechanic, and even your dog has the opportunity to be the media. We all know cats steal way too much time from the inter webs. Each of us has the opportunity to be the media. - [10 Reasons You Need an Integrated Digital Marketing, Social Media Strategy and Plan](https://www.pammarketingnut.com/2015/10/10-reasons-you-need-an-integrated-digital-marketing-social-media-strategy-and-plan/) - Believing if you build it they will come works about as well as chasing shiny objects as a foundation for your digital marketing strategy. Stop the excuses and get to work. - [How to Write Your Brand Story - 6 Must Have Content Elements](https://www.pammarketingnut.com/2015/10/how-to-write-your-brand-story-6-must-have-content-elements/) - Your brand story should be the thread which connects your value proposition, team, vision, mission, purpose, value proposition with your customers, potential customers, audience, community and partners. - [To Automate or Not to Automate? Twitter Automation Tools and Tips to Zoom Your Tweets](https://www.pammarketingnut.com/2015/10/to-automate-or-not-to-automate-twitter-automation-tools-and-tips-to-zoom-your-tweets/) - Using Twitter and social media automation requires a crawl, walk, run approach. Learn the tools, tips and best practices to automate and achieve the highest business results possible. - [Social Media for Event Marketing: Are You Ready for the Audience of Audiences?](https://www.pammarketingnut.com/2015/11/social-media-and-event-marketing-are-you-ready-for-the-audience-of-audiences/) - Social media is changing the game for events and conferences. It seems like just yesterday conversations were limited to the stage, break out sessions and show floors. Now event organizers have the opportunity to almost immediately ignite community, inspire, delight and entertain audiences like never before. - [Think and Dream Big, but Execute Small for the Win in Business and Life](https://www.pammarketingnut.com/2015/11/think-and-dream-big-but-execute-small-for-the-win-in-business-and-life/) - You can build your dream business and life. You must be realistic and have a plan to get there. You must set goals and prioritize. You must get out of your own way. - [10 Content Marketing Holiday Survival Tips for Digital and Social Marketers](https://www.pammarketingnut.com/2015/11/10-content-marketing-holiday-survival-tips-for-digital-and-social-marketers/) - The Holiday season is a good time to rise above the noise by providing real value. There are so many brands both big and small that fall to spammy sales tactics, pushing products and services, coupon codes and constant in your face promotion. Brands and marketing leaders that can focus on providing relevant, contextual content. - [Differentiate Your Brand with Personalized Digital and Social Media Experiences](https://www.pammarketingnut.com/2015/11/differentiate-your-brand-with-personalized-digital-and-social-media-experiences/) - People will not remember every word you say. They will not remember every tweet you write or Facebook post you publish. People will remember how you make them feel. - [7 Types of Content People Crave on Facebook (Use this to your advantage)](https://www.pammarketingnut.com/2015/11/7-types-of-content-people-crave-on-facebook-use-this-to-your-advantage/) - Waat to get more engagement on Facebook? Here are the 7 types of content people crave on Facebook. Use these to your advantage. - [7 Tips to Create Discoverable Content Google, Humans and Social Networks will Love](https://www.pammarketingnut.com/2015/11/create-discoverable-content-google-humans-and-social-networks-will-love/) - Digital marketers must find a way to create unique, valuable content that is discoverable. Here are 7 tips to create discoverable content, optimize for the search engines and social networks. - [5 Easy Ways to Use Social Media Research to Learn About Your Customers and Audience](https://www.pammarketingnut.com/2015/11/social-media-research-to-learn-about-customers-audience-market-demographics/) - Social media makes it easy to do customer, audience and market research. Social networking presents us with focus groups that are dynamic 24/7, 365 days of the year. Any time of day or night there are people online, ready to engage and likely give you feedback by way of their actions or conversations. - [8 Ways to Use Social Media to Test Your Marketing Campaigns, Programs and Content](https://www.pammarketingnut.com/2015/11/8-ways-to-use-social-media-to-test-your-marketing-campaigns-programs-and-content/) - Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, Snapchat, Periscope and even native Twitter video, marketers can literally obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. - [How to Write for Your Ideal Customer and Audience](https://www.pammarketingnut.com/2015/11/how-to-write-for-your-ideal-customer-and-audience/) - The first step in creating your content marketing, digital marketing and social marketing plan is to ensure that you know your audience. You need to know what your audience needs and wants from you. - [2016 Content Marketing Editorial Calendar Template and Tutorial](https://www.pammarketingnut.com/2015/11/2016-content-marketing-editorial-calendar-template-and-tutorial/) - Download the 2016 content marketing editorial calendar template to help you leverage content marketing to generate more leads, earn trust, thought leadership, nurture relationships with influencers in your industry, and grow your business. - [Are You Making These Top 10 Content Marketing Mistakes & Sabotaging Your Results?](https://www.pammarketingnut.com/2015/12/are-you-making-these-top-10-content-marketing-mistakes-sabotaging-your-results/) - Many marketers are their own worst enemies when it comes to defining and executing a well laid out content marketing plan with strategies and tactics that deliver real results. Often times they get lazy and impatient. They want immediate results and don't understand it takes time and ongoing investment. - [10 Ways to Use Social Media to Improve Customer Experience and Satisfaction](https://www.pammarketingnut.com/2015/12/10-ways-to-use-social-media-to-improve-customer-experience-and-satisfaction/) - What customer journey and experience are you designing for your customers and audience? Learn how to use social media to improve customer experience and customer satisfaction. - [Top 12 Digital and Social Media Marketing Predictions and Trends for 2016](https://www.pammarketingnut.com/2015/12/12-social-media-and-digital-marketing-predictions-for-2016/) - What are the hot digital marketing and social media predictions and trends for 2016? What do marketers and business leaders need to do to prepare for success? Take a listen to the 192nd episode of the Social Zoom Factor podcast for 12 digital and social marketing predictions and trends. - [7 Tips to Increase Conversions By Keeping Your Digital and Social Media Promises](https://www.pammarketingnut.com/2015/12/how-to-increase-conversions-with-social-media-digital-marketing-promises-kept/) - You are what your promises deliver on the other end of a tweet, website conversion funnel or Periscope live video stream. Today, authenticity and transparency rules the social web. Customer experience is your brand, period. Customers, community and audience members demand that brands deliver on what they promise. - [8 Community Growth Goals to Help You Prioritize Social Networks and Technology Usage](https://www.pammarketingnut.com/2015/12/8-community-growth-goals-to-help-you-prioritize-social-networks-and-technology-usage/) - Use these 10 goals to help you prioritize where you invest resource and time on the social networks to build community. Are you confused as to what social networks you should be leveraging in 2016 and beyond to build community? Should you continue to focus on Facebook, Instagram or Twitter? Or should you start integrating live streaming? If yes, then should you dig into Facebook mentions, Facebook live, Periscope, Meerkat or none of the above? Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Twas the Night Before Christmas with St. Twit](https://www.pammarketingnut.com/2015/12/twas-the-night-before-christmas-with-st-twit-2/) - Twas the night before Christmas, when all through Tweetville Not a tweeter was tweeting, not even the high Klouts. The iphones were hidden by Santa’s little elves, In hopes that the Tweeters would do something else. The children were nestled all snug in their beds, While visions of daddy without social media danced in their heads. - [8 Foundations to Build Your Brand Using Social Media and Digital Marketing in 2016](https://www.pammarketingnut.com/2016/01/8-foundations-to-build-your-brand-using-social-media-and-digital-marketing-in-2016/) - Are you ready to learn the foundations for how you can leverage social media and digital marketing to build your brand in 2016? Take a listen to episode 195 of the Social Zoom Factor podcast for 8 foundational elements to build your social and digital brand upon in 2016. - [Twitter Pinned Tweet - How and Why You Should Use it for Business](https://www.pammarketingnut.com/2016/01/twitter-pinned-tweet-how-and-why-you-should-use-it-for-business/) - Pinned tweets provide numerous opportunities to generate leads, convert more sales, grow your email list, increase brand awareness, conduct market research, increase ROI of your content assets and most importantly connect with your audience. - [12 Visual Content Marketing Ideas that Get Shared Like Mad](https://www.pammarketingnut.com/2016/01/12-visual-content-marketing-ideas-that-get-shared-like-mad/) - A picture can truly speak a thousand words! Visual marketing is a form of content marketing that enables and empowers savvy marketers to better communicate, educate, empower, inspire and connect with their audiences in a human way. - [14 Tips to Generate More Leads, Conversions and Sales Using Twitter](https://www.pammarketingnut.com/2016/01/14-tips-to-generate-more-leads-conversions-and-sales-using-twitter/) - Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. - [How to Determine and Prioritize Social Media Marketing Goals and Objectives](https://www.pammarketingnut.com/2016/02/how-to-determine-and-prioritize-social-media-marketing-goals-and-objectives/) - Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! Many marketers dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. - [Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23](https://www.pammarketingnut.com/2016/03/future-of-brand-experiences-join-getrealchat-conversation-live-from-adobesummit-march-23/) - I'm excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 in Las Vegas. - [Prioritize, Focus and Be Patient for Business and Life Success](https://www.pammarketingnut.com/2016/04/prioritize-focus-and-be-patient-for-business-and-life-success/) - Take a listen to the 204th episode of the Social Zoom Factor podcast to hear some solid strategies and tips to help you focus your time, energy, life and business on the highest value tasks that will help you achieve your goals and objectives. Monday is going to come and go regardless if you crawl back in bed or own it like a boss. Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours. - [Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap](https://www.pammarketingnut.com/2016/04/customer-experience-the-future-of-business-marketing-adobesummit-2016-recap/) - In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. - [You Can't Buy Brand Advocates or Social Media Friends](https://www.pammarketingnut.com/2016/05/you-cant-buy-brand-advocates-or-social-media-friends/) - The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community. - [15 Things Smart, Social Savvy Business Marketers Never do on Facebook](https://www.pammarketingnut.com/2016/05/15-things-smart-business-marketers-never-do-on-facebook-2/) - In this episode of Social Zoom Factor podcast learn 15 things you should never do on Facebook. These tips will help you build your personal and business brand. - [How to Build an Emotional Brand - 8 Foundations to More Human Brand Connections](https://www.pammarketingnut.com/2016/05/how-to-build-an-emotional-brand-8-foundations-to-more-human-brand-connections/) - The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. - [Facebook Boosted Post vs Other Facebook Advertising Options - Do You Know the Difference?](https://www.pammarketingnut.com/2016/06/facebook-boosted-post-vs-other-facebook-advertising-options-do-you-know-the-difference/) - Would you like to achieve more ROI from your Facebook advertising and boosted posts? Although the Facebook boosted post advertising option is very easy to use there are scenarios where it may be worth your time to consider the alternative options. - [Facebook Advertising Policies in a Nutshell - Get Your Ad Approved](https://www.pammarketingnut.com/2016/07/facebook-advertising-policies-in-a-nutshell-get-your-ad-approved/) - Take a listen to learn clear explanation of the Facebook advertising policies including highlights of the Facebook advertising policies, prohibited content, restricted content, video advertising, entertainment and related restrictions, positioning guidelines including relevancy, accuracy and landing pages, guidelines for lead advertising, use of the Facebook brand assets, data use restriction and more. - [Blogging for Business: 10 Foundational Requirements for Success](https://www.pammarketingnut.com/2016/07/blogging-for-business-10-foundational-requirements-for-success/) - It's probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. - [Future of Social Media Report with Jason Keath CEO of Social Fresh](https://www.pammarketingnut.com/2016/07/future-of-social-media-report-with-jason-keath-ceo-of-social-fresh/) - What is the future of social media? Learn key digital and social marketing trends and statistics in this report from Social Fresh and in interview with Jason Keath, Founder of Social fresh Conference. - [Instagram Stories vs SnapChat in a Nutshell - What You Need to Know](https://www.pammarketingnut.com/2016/08/instagram-stories-vs-snapchat-in-a-nutshell-what-you-need-to-know/) - Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments of video and photos into a story that gets compiled and stored right within their Instagram profile. - [5 Step Success Strategy to Prioritize Social Networks for Your Business](https://www.pammarketingnut.com/2016/09/5-step-success-strategy-to-prioritize-social-networks-for-your-business/) - It's not about what technology will do for you, but instead, what you can do with the technology. Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy to prioritize what social networks you invest in for your business. - [Pinterest for Business by the Numbers - Should Your Business Have an Interest in Pinterest?](https://www.pammarketingnut.com/2016/09/pinterest-for-business-by-the-numbers-should-your-business-have-an-interest-in-pinterest/) - Do you have an interest in Pinterest? How about Pinterest for your business? Would you like to tap into a social network that can help you generate leads, sell more product and deliver you more blog or website traffic than Twitter? If yes, you can't ignore Pinterest. - [10 Tips to Be a Social Media and Digital Marketing Rebel](https://www.pammarketingnut.com/2016/09/be-a-social-media-digital-marketing-rebel/) - Are you ready to rise above status quo with real, impactful and measurable business results? Learn how to be a social media digital marketing rebel. - [7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI](https://www.pammarketingnut.com/2016/09/pinterest-for-business-plan-to-ignite-sales-and-roi/) - Do you have an interest in Pinterest for Business but don't know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Take a listen to the 217th episode of the Social Zoom Factor to learn the "7 Step Success Strategy to Build a Pinterest for Business Plan!" - [Want a Career in Social Media and Digital Marketing? Know These 3 Things First!](https://www.pammarketingnut.com/2016/09/want-a-career-in-social-media-and-digital-marketing-know-these-3-things-first/) - There is a clear gap in the social ecosystem of qualified people who know business, know social and digital marketing and also know how to align social media to business goals. - [Conversion Rate Optimization - 20 Factors Impacting Your Sales and ROI](https://www.pammarketingnut.com/2016/09/conversion-rate-optimization-20-factors-impacting-your-sales-and-roi/) - Conversion rate optimization (CRO) is a process for increasing the percentage of visitors to a website that convert into customers or take the desired action the owner of the website is wanting the website visitor to achieve. CRO helps marketers determine what users are looking for and then giving it to them in the best way possible that will help the visitor take the desired action. - [5 Ways to Humanize Your Brand with Data and Social Media Insights](https://www.pammarketingnut.com/2016/09/5-ways-to-humanize-your-brand-with-data-and-social-media-insights/) - Success in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. - [10 Time Hacks to Design Your Dream Life and Business](https://www.pammarketingnut.com/2016/09/10-time-hacks-to-design-your-dream-life-and-business/) - We all have 24 hours in the day. It's how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. - [10 Truths Nobody Told You About Being A Social Media Marketer](https://www.pammarketingnut.com/2016/10/social-media-marketer-career-10-truths-in-a-nutshell/) - Many new social media marketers lack real mentorship, business experience and because of this they wind up stunted in their career. Here are 10 truths nobody ever told you about working as a social media marketer. - [How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7](https://www.pammarketingnut.com/2016/10/how-to-build-thought-leadership-using-social-media-without-bragging-about-yourself-247/) - Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership - [Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts](https://www.pammarketingnut.com/2016/10/time-to-rethink-your-blog-strategy-writing-epic-incredible-blog-posts/) - If you want to establish thought leadership, trust and authority in your industry and niche, then build the brand of you, not the copycat version of someone else! - [10 Ways Small Business Can Use Facebook Live Video Streaming](https://www.pammarketingnut.com/2016/11/10-ways-small-business-can-use-facebook-live-video-streaming/) - Using Facebook live video enables business marketers to humanize their brand. Your audience can look you in the eyes digitally, hear your voice and connect with you in ways that only video combined with audio can do. - [2017 Content Marketing Editorial Calendar Template and Tutorial](https://www.pammarketingnut.com/2016/12/2017-content-marketing-editorial-calendar-template-and-tutorial/) - Download this free 2017 content marketing editorial calendar template and use the podcast tutorial to organize and structure your content marketing for success. Learn step by step directions for how to create your own content marketing editorial calendar and plan for 2017. - [Social Media Survival 101: Take a Weekend!](https://www.pammarketingnut.com/2010/05/social-media-survival-101-take-a-weekend/) - Are you getting caught up in the analytics of the moment? The number of Facebook "likes" or fans you have? Or are you taking the time to enjoy your new role as an entrepreneur and small business leader? - [2010: 10 social media defining digital engagement trends](https://www.pammarketingnut.com/2009/12/2010-10-social-media-defining-digital-engagement-trends/) - Social Media & Digital Marketing Trends. Communities co-creating brands vs. companies creating brand. Emotions and interactions vs. impressions and transactions - [Social Media: What Has Your Local Chamber of Commerce Done for You Lately?](https://www.pammarketingnut.com/2011/05/social-media-what-has-your-local-chamber-of-commerce-done-for-you-lately/) - Chamber of Commerce organization should not ask "how can I afford to get online?" The question should be "what am I NOT going to do so I am not left behind. - [New Chapter!](https://www.pammarketingnut.com/2009/08/new-chapter/) - Goodbye Corporate...Hello Entrepreneur & NEW Life! Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Artwiculate](https://www.pammarketingnut.com/2009/09/artwiculate/) - Just when we think we have exhausted all the different ways to tweet and add the "w" to our apps, our vocabulary, our screen names. - [Poll: Fess up! Where do you tweet, twitter or facebook?](https://www.pammarketingnut.com/2009/09/poll-fess-up-where-do-you-tweet-twitter-or-facebook/) - Time to get real and honest! Come on, you can tell the truth... we won't ever know it was you! - [be a brand for SOMEONE, not everyone](https://www.pammarketingnut.com/2009/12/brand-for-someone-vs-everyone/) - You can NOT be everything to everyone. Instead focus on being SOMETHING to SOMEBODY!! Be the "SO WHAT" that SOMEBODY talks about and BUYS! - [happy new years eve 2010!](https://www.pammarketingnut.com/2009/12/happy-new-years-eve-2010/) - Nobody else is going to fix your life or your biz for you. Focus on the relationships that matter, the big dials that are going to change your business and your life. - [Twitter Anonymous Top 20 Signs You're Addicted to Twitter!](https://www.pammarketingnut.com/2010/01/10-twitter-addict-signs/) - You know who you are. As hard as you try you just can’t get those crazy little blue feathered friends out of your head! Top 20 Signs you may be addicted to the Twitter bird: 20. You can name the date of the last 3 major Twitter outages. 19. You almost want to cry when someone tells you they don't see value in Twitter. 18. While at a dinner party you are thinking all night "I need to remember to tweet about this" Learn more from Pam Moore, keynote speaker & strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. ## Pages - [Pam Moore | Keynote Speaker & Consultant Helping Leaders Build Brands with Clarity, Trust, and Soul](https://www.pammarketingnut.com/) - Pam Moore, keynote speaker & strategist helps leaders, entrepreneurs & teams build brands with clarity, trust & soul — integrating AI, branding & growth mindset - [Fractional CMO to Go Marketing Services](https://www.pammarketingnut.com/fractional-cmo-to-go-marketing-services/) - Do you have a competent social / digital team but need an expert touch to elevate your strategy? Need a Fractional CMO to represent you on the board or with big clients? Or simply need some marketing and digital tech fire power to hit your growth goals? Pam Moore's Fractional CMO to GO service is your solution! Aimed at well funded startups, medium to large organizations, this service offers the strategic prowess and experience of an outside Chief Marketing Officer, providing that critical 'shot in the arm' to enhance your digital and social initiatives. - [Keynote Speaker Social Media Digital Marketing Branding Motivational](https://www.pammarketingnut.com/keynote-speaker-social-media-digital-marketing-branding-motivational/) - Pam Moore is a top rated, most in-demand international keynote speakers in the world. With more than 25 years of experience, Pam has been hired to inspire and empower some of the world's most successful brands. Pam is ranked by Forbes as a Top 10 Social Media Power Influencer, Top 10 Digital Marketers to Follow on Twitter, Top 10 Content Marketers, Top 20 SEO Influencers, Top 10 Small Business Influencer, Top Non-Profit Educator, Top 10 most retweeted by digital marketers. She is a best selling author with 25+ years of experiences helping entrepreneurs to Fortune 10 organizations build winning brands, and integrated platforms that deliver measurable results. - [Brand With Soul℠ - Storytelling Development Services](https://www.pammarketingnut.com/brand-storytelling-development-services/) - The main character in your brand story is not you. It's your customer. A good brand story is inclusive and engages your customer and audience. WHY are you in business? Why should people care that your brand exists? What is it about your brand, your people, your services that are unique and that inspire people to buy from you vs your competition. - [Influencer Marketing with Authenticity and Impact](https://www.pammarketingnut.com/influencer-marketing-services/) - Influencer marketing is more than just reaching out to popular figures; it's about igniting your brand and growing your community through meaningful, authentic connections. At Brand With Soul, we specialize in leveraging Other People's Community and Content (OPC) to bring genuine engagement and lasting relationships to your brand. - [Pam Moore Fractional CMO Keynote Speaker](https://www.pammarketingnut.com/pam-moore-fractional-cmo-keynote-speaker/) - Pam Moore, also known as Pam Marketing Nut is more than a dynamic speaker, fractional cmo and a seasoned marketer – she's a catalyst for digital transformation and bridge between technology and human engagement. With over 25 years of experience in the industry, Pam stands out as a Top 10 Social Media Power Influencer, recognized by Forbes for her profound impact in digital and social media. - [Digital Marketing Training and Webinars](https://www.pammarketingnut.com/training-webinars-marketing-digital-social-media/) - Customized online digital marketing and social media training for corporations, medium and small business. Online training or or in person at your location of choice. - [Digital Transformation Consulting and Training for Marketing Teams](https://www.pammarketingnut.com/digital-transformation-consulting-and-training-for-marketing-executives-and-teams/) - Embrace Digital Transformation in Marketing With Pam Moore Pam Moore, Recognized as a Forbes Top 5 Power Digital Influencer, brings over 25 years of marketing expertise to the forefront of digital transformation. With a deep understanding of the challenges and opportunities in integrating artificial intelligence into marketing strategies, Pam is your ideal partner for navigating Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Brand Ambassador Pam Moore Digital Social Marketing Influencer](https://www.pammarketingnut.com/brand-ambassador-pam-moore-digital-social-marketing-influencer/) - Customized brand ambassador campaigns with Pam Moore, a Forbes Top 10 Social Media Power Influencer with a community and reach 2+ million that takes action! - [Media Sponsorship Podcast Blog Video Social Media](https://www.pammarketingnut.com/media-sponsorship-podcast-blog-video-social-media/) - tap into the trust, conversations and amazing community we have invested our hearts into over the past 20+ years. Amplify your brand by sponsoring Pam Moore and Marketing Nutz social media, Social Zoom Factor podcast communities who take action based on trust of 20+ years. . - [Corporate Digital Marketing Training and Workshops](https://www.pammarketingnut.com/corporate-marketing-training-and-workshops/) - Marketing Nutz and Pam Moore Forbes Top 10 Social Media Influencer to will train your team on social media, digital marketing and branding to grow business. - [Marketing Nutz Social Media Strategic Consulting and Training Services](https://www.pammarketingnut.com/social-media-strategic-consulting-and-planning-services/) - Consulting Services Doing social media is easy. Aligning your social investment to business goals to drive desired outcomes takes more than a pretty Facebook page! First Last Company* Email* Phone* Website Describe your project* Comments This field is for validation purposes and should be left unchanged. Δ Share Share Tweet Pin Buffer Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Pam In the Media](https://www.pammarketingnut.com/about/pam-in-the-media/) - Media Coverage and highlights for Marketing Nutz and CEO, Pam Moore aka PamMktgNut. Hire Orlando Web Design, experiential brand and social media trainer, coach - [social media agency quote](https://www.pammarketingnut.com/request-quote/) - Marketing Nutz is a full service social business, experiential brand, conversion optimization agency. 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Pam has presented for Loreal, Redken, IBM, Lowes Home Improvement, GolfWeek, The British Council, Sony Playstation Group, Polish Insurance Association, Chick-Fil-A, Cult Gathering, Caribbean Association of Corporate Counsel, International Classified Media Association, Midwest Digital Marketing Conference, Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Speaking Engagements & Events](https://www.pammarketingnut.com/about/speaking-engagements-events/) - Social media, brand and business speaking and event calendar for Pam Marketing Nut & Marketing Nutz., full service social media agency, digital marketing services. - [Social Media Keynote Speaker Trainer Consultant Coach](https://www.pammarketingnut.com/social-media-keynote-speaker-trainer-consultant-coach/) - Social media keynote speaker. Pam is a sought after social business speaker, trainer, consultant and coach. Hire Pam for your event, corporate training, workshop. Founder Marketing Nutz and Social Profit Factor - [Marketing Nutz Social Media Training Workshops Consulting Services](https://www.pammarketingnut.com/social-media-digital-marketing-workshops-training-coaching-orlando-florida/) - Brands all over the world come to Marketing Nutz and Pam Moore (recognized by Forbes as Top 10 Social Media Power Influencer), to better understand the latest in social technologies and new media to ignite their brand online and integrate digital marketing best practices into the DNA of their business and marketing. - [marketing nutz marketing agency training and strategic consulting services](https://www.pammarketingnut.com/digital-marketing-agency-and-strategic-consulting-services/) - When it comes to business, digital marketing and social media, there are no cookie cutter solutions. Marketing Nutz, a full service digital marketing and social media agency partners with you to strategize, develop and execute an integrated digital marketing, social, content and advertising plan to achieve your business goals. - [news](https://www.pammarketingnut.com/about/news/) - FRUiTZOOM, Inc. to conduct social media training in the Brandon Chamber of Commerce Biz Ed 101 Series. - [website development](https://www.pammarketingnut.com/website-development/) - Is your website working harder than you? It should be! We offer services that ensure your website stands out from the crowd and over delivers on revenue! - [search engine optimization (SEO)](https://www.pammarketingnut.com/search-engine-optimization-seo/) - does your website work while you sleep? Your website is one employee that can work 24/7 for you with no required overtime pay! Search Engine Optimization (SEO) is the turbo for driving target customers to your website! When implemented correctly, SEO can boost your website and your business leaps above competition and at a lower Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [brand & identity management](https://www.pammarketingnut.com/brand-logos/) - what is your brand saying about you? Let's get first things first. Although we love logos and pretty pictures, brand is not just about an amazing logo or a photo that tells the story perfect! Brand is what you are, what you do, what you believe, how you work, where you are going. Your brand Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [social media marketing strategy consultation](https://www.pammarketingnut.com/marketing-strategy-consultation/) - Our consultation services include market research, social brand analysis, audience analysis, niche market research and strategy, focus groups, marketing plan development and review. We can even help you empower yourself or your team to develop your plan. - [non-profits & fundraising](https://www.pammarketingnut.com/non-profits-fundraising/) - Did you know that in a recent global study 67% of cosumers stated they would switch brands based upon a cause the corporation supports - [social media marketing training & workshops](https://www.pammarketingnut.com/orlando-social-media-marketing-training-workshops/) - Social media marketing training and workshops help your business drive efficiency in staff utilization, skill improvements, increase sales and lead generation. - [staff recruiting & consultation](https://www.pammarketingnut.com/staff-recruiting-consultation/) - Is your marketing team ready to ZOOM? Need to increase your marketing muscle, bench strength and bandwidth? We can help you with affordable consulting, recruiting and placement services for both short and long term needs. We bring to you years of experience in the industry and know how to hand select the candidates who are Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [cool stuff](https://www.pammarketingnut.com/about/resources/) - Some of our favorite resources for business, social media, managing projects, building websites and more. Social Media Training Resources 1. Learn from the best! Comprehensive resources from Mari Smith: Mari Smith's Quick Start Social Media Kit: For a comprehensive immersion in social media, I recommend @marismith's Quick Start Social Media Kit: If you're ready to Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Social Media 101: Brandon Chamber of Commerce](https://www.pammarketingnut.com/about/news/social-media-101-brandon-chamber-of-commerce/) - FRUiTZOOM, Inc. CEO, Pam Moore to offer Social Media training for the Brandon Chamber of Commerce 2010 Business Education 101 Series. Pam Moore, CEO and Founder of FRUiTZOOM, Inc. a Tampa, FL based social media marketing, brand and digital web development agency will conduct the Social Media tracks for the Brandon Chamber of Commerce 2010 Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Social Media Seminar: Pam Moore, CEO FruitZoom to Speak @ Tampa Bay Business Expo](https://www.pammarketingnut.com/about/news/social-media-seminar-pam-moore-ceo-fruitzoom-to-speak-tampa-bay-business-expo/) - Pam Moore, Social Media Speaker, Trainer & CEO of Fruitzoom, Inc. will speak at the Tampa Business Expo April 10th. Zoom Your Business to ROI with Social Media. - [FREE Website REPORT](https://www.pammarketingnut.com/about/resources/free-seo-report/) - Get a FREE website analysis and SEO search engine optimization report to help your website perform optimally and start zooming your business - [FREE SEO Report Login](https://www.pammarketingnut.com/about/resources/free-seo-report/optimizer-login/) - Website Optimizer Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Press Release: Game Changers: Leading Entrepreneurs, How They're Changing the Game & You Can Too!](https://www.pammarketingnut.com/about/news/press-release-game-changers-leading-entrepreneurs-how-theyre-changing-the-game-you-can-too/) - A select group of America's leading entrepreneurs and businesspeople have joined together to collaborate and co-write the forthcoming business and marketing book titled, "Game Changers: America's Leading Entrepreneurs and How They're Changing The Game, and You Can Too!" Nick Nanton, Esq. along with business partner, JW Dicks, Esq., of Dicks + Nanton Agency, recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress(TM) label. - [Pam’s Recommended Resources](https://www.pammarketingnut.com/about/social-media-resources/) - Social media tools are essential to successful online marketing. To obtain positive ROI with social media you need to automate the right things, ensure you are using services from reliable partner. Check out Pam's favorites. - [about](https://www.pammarketingnut.com/about/) - I am a social media and marketing speaker, coach, trainer and brand consultant. Pam Moore CEO & Founder of Marketing Nutz, a social media marketing agency. - [Pam Marketing Nut](https://www.pammarketingnut.com/about/social-media-consultant-speaker-coach/) - I am a social media and marketing speaker, coach, trainer and consultant. I am also the CEO & Founder, FRUiTZOOM, Inc., an experiential digital marketing, brand, and social media agency. I help business leaders find their passion and use it to inspire and connect with target audiences to nurture authentic customer relationships with relevant communications and innovative, integrated marketing tactics that fuel business growth and sustainability. - [FREE Whitepaper 15 Tips Stomp Status Quo Brand](https://www.pammarketingnut.com/about/resources/free-whitepaper-15-tips-stomp-status-quo-brand/) - Are you tired of standing in line with status quo to gain market share? Feel like your message isn't being heard? Need to find a way to differentiate? - [social media keynote speaker trainer consultant coach](https://www.pammarketingnut.com/social-media-speaker-consultant-trainer-coach/) - Social media speaker, trainer, consultant, social brand strategy, research, planning, development & execution. Social media training, consultant, strategist. - [Reputation Management](https://www.pammarketingnut.com/reputation-management/) - Proactive reputation management includes advanced social listening, link building, blog creation, micro sites, press releases, and aggressive SEO. - [35 Social Media Truths Subscription](https://www.pammarketingnut.com/35-social-media-truths-subscription/) - Want to stand out from the crowd of ducks in social media? Check out the 35 Social Media Truths from keynote presentation at Rochester Institute of Technology. - [Heartbeat of Social Media Subscription](https://www.pammarketingnut.com/about/resources/heartbeat-of-social-media-subscription/) - Subscribe to the series for updates and access to special videos, webinar training and more. 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Keynote presentations, workshops, seminars, executive training, ceo training, corporate training program. - [Social Media Speaker](https://www.pammarketingnut.com/about/social-media-speaker/) - Pam is an avid keynote speaker called upon regularly for industry events, keynote speaking, tradeshows, workshops, executive training, sales training. - [Social Business Consulting & Planning Services](https://www.pammarketingnut.com/about/social-business-consulting/) - Social business services that build bridges between companies and their key stakeholders. We will help you integrate social into the DNA of your business. - [hire the marketing nut](https://www.pammarketingnut.com/hire-the-marketing-nut/) - Pam Moore is Forbes top 10 social media power women influencers. Services include social media training, social business consulting, integration, planning & more. - [Tampa Social Media Speaker](https://www.pammarketingnut.com/tampa-social-media-speaker/) - Pam is an avid keynote speaker called upon regularly for industry events, keynote speaking, tradeshows, workshops, executive training, sales training. - [social media audit](https://www.pammarketingnut.com/social-media-audit/) - Social business audit, assessment services dig deep into your business to root out risks and opportunities for integration, change and results. - [social brand and design](https://www.pammarketingnut.com/social-brand-and-design/) - Social brand humanization services include social brand development, digital execution, social media integration, custom social profiles. - [digital marketing and website design](https://www.pammarketingnut.com/digital-marketing-and-website-design/) - MarketingNutz digital marketing services integrate brand, content, services into digital excellence. Let us help you execute measurable online results. - [content marketing and development](https://www.pammarketingnut.com/content-marketing-and-development/) - Content marketing content development services include planning, editorial calendar, blog content, social brand plan, content, social media content, brand architecture. - [do for you social media](https://www.pammarketingnut.com/do-for-you-social-media/) - Marketing Nutz social media do for you services augment and support your team. We can do as little or as much as you need us to. Tweet, Facebook, LinkedIn, Twitter, blog - [Marketing Content Inventory Worksheet](https://www.pammarketingnut.com/about/resources/marketing-content-inventory-worksheet/) - Subscribe to our newsletter and immediately download a worksheet to help you organize, get a grip and start maximizing to monetize your content marketing! - [Orlando Florida Social Media Keynote Speaker](https://www.pammarketingnut.com/orlando-florida-social-media-keynote-speaker/) - Forbes Top 10 Social Media Power Influencer, avid keynote speaker, best selling author of two books and 15+ years experience helping entrepreneurs to Fortune 500 organizations. - [Tampa Social Media Training and Speaking](https://www.pammarketingnut.com/orlando-social-media-training-and-speaking/) - Are you an Orlando or Tampa Florida Based Organization seeking someone to help you or your team learn how to once and for all leverage and integrate social media for real results? - [Successful Social Business Conference and Event Confirmation](https://www.pammarketingnut.com/successful-social-business-conference-and-event-confirmation/) - Congratulations! You are registered for the "Successful Social Business Conference & Event" series. Series is loaded with tips, tricks and best practices - [Sorry Charlie!](https://www.pammarketingnut.com/sorry-charlie/) - Did you really think you could get a like or follow by petting a virtual pig? Your chances of getting a like or follow from petting a pig is as unlikely as trying to do such by sending spam. Percy suggests you avoid eating anything that contains pig. That includes spam. We know you may Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Pet My Pig Please](https://www.pammarketingnut.com/pet-my-pig-please/) - Hi there. Thank you so much for the invitation to like your Facebook Page, Follow you on Twitter, visit your blog or pin you on Pinterest. We will be happy to like, follow and pin you after you do us one little favor. We need you to "Pet Our Pig!" His name is Percy and Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [#GetRealChat Community](https://www.pammarketingnut.com/getrealchat-community-newsletter/) - Subscribe to stay updated on #GetRealChat events, sponsors, guests, webinars, training, best practices on social media, social business, brand humanization! - [Talk Human to Me Subscription Confirmation](https://www.pammarketingnut.com/talk-human-to-me-subscription-confirmation/) - Congratulations! 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Are you ready to set goals, achieve them and increase ROI with strategies that drive results? - [brand humanization services](https://www.pammarketingnut.com/brand-humanization-services/) - Social brand humanization services include social brand development, digital execution, social media integration, custom social profiles. - [social media agency services how we work](https://www.pammarketingnut.com/social-media-agency-services-how-we-work/) - Failing to plan is planning to fail. We help you research audiences, innovate, social brand, digital development, measure, conversion funnels, optimize results. - [social media agency execution do for you services](https://www.pammarketingnut.com/social-media-agency-execution-do-for-you-services/) - Marketing Nutz social media do for you services augment and support your team. We can do as little or as much as you need us to. Tweet, Facebook, LinkedIn, Twitter, blog - [event planning social media integration services](https://www.pammarketingnut.com/event-planning-social-media-integration-services/) - Don't know how to integrate social media into your business conference or event? Turn up the ROI volume with influencer outreach programs and more. - [#GetRealChat IBM Social Business Exceptional Digital Experience](https://www.pammarketingnut.com/getrealchat-ibm-exceptional-digital-experiences/) - We are pleased to announce a series of conversations on this topic in partnership with the IBM Social Business, Exceptional Digital Experience team. To kickoff the conversation IBM is joining as a special guest on #GetRealChat 7/18/13 at 11 am et. We'll then go even deeper for the launch of our brand new radio show, #GetRealChatRadio the week Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [corporate social media training workshops](https://www.pammarketingnut.com/corporate-social-media-training-workshops/) - Corporate social media training online, offline for groups of 2 to 1000's. Customized workshops, social business, marketing, social brand, content marketing. - [maintenance mode](https://www.pammarketingnut.com/maintenance-mode/) - Temporarily Down For Maintenance [divider style="simple"] [countdown until="September 9th" icon="time"] We are giving the site a face lift! Check back in a few hours to see the refresh! [/fusion_builder_column_inner] [/one_half_last] Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Orlando Florida Digital Marketing Website Mobile Development Design](https://www.pammarketingnut.com/orlando-florida-digital-marketing-website-mobile-development-design/) - Top Orlando Florida Agency has has been building integrated online platforms, mobile responsive websites and blogs for more than 20 years. - [branding and creative services](https://www.pammarketingnut.com/branding-and-creative-services/) - Pam Moore and Marketing Nutz Digital Social Branding Agency based in Orlando, Florida service small business to enterprise organizations with 20 years experience - [social media for events and conferences](https://www.pammarketingnut.com/social-media-event-marketing/) - Increase ROI of your event or conference with social media! We help businesses of all sizes tightly integrate social media into event strategies and plans. - [content marketing agency services](https://www.pammarketingnut.com/content-marketing-agency-services/) - Content marketing services include strategic plan, execution, editorial calendars, goal setting, amplification, brand architecture, integration, channel selection. - [social media digital marketing agency](https://www.pammarketingnut.com/social-media-digital-marketing-agency/) - We partner with you to strategize, develop and execute an integrated digital marketing, social, content and advertising plan to achieve your business goals. Our proprietary methodologies are adopted by brands around the globe and take an audience based approach to helping you inspire, connect, delight and serve your audience to earn their trust and loyalty. - [Social Media and Digital Business Success Strategy and Consultation](https://www.pammarketingnut.com/social-media-and-digital-business-success-strategy-and-consultation/) - Social media marketing and digital marketing consultation provides assessment, strategy, training, recommended tools, 10 big ideas, and roadmap for success. - [content marketing inventory worksheet](https://www.pammarketingnut.com/content-marketing-inventory-worksheet/) - Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [Social Business Fitness Program Subscription ](https://www.pammarketingnut.com/social-business-fitness-program-subscription/) - Social Business Fitness Program Subscription - [50 Ideas to Energize Inspire Your Community Free Whitepaper](https://www.pammarketingnut.com/50-ideas-to-energize-inspire-your-community-free-whitepaper-2/) - 50 Ideas to Energize Inspire Your Community Free Whitepaper - [Content Marketing Editorial Calendar Template](https://www.pammarketingnut.com/about/resources/content-marketing-editorial-calendar-template/) - Download content marketing editorial calendar from Orlando social media agency Marketing Nutz. Align blog and social media content to business goals. - [Successful Social Business Conference & Event Series ](https://www.pammarketingnut.com/about/resources/successful-social-business-conference-event-series/) - Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [FREE Social Media Worksheet Audience Analysis POST Methodology Template](https://www.pammarketingnut.com/about/resources/free-social-media-worksheet-audience-analysis-post-methodology-template/) - POST Methodology audience analysis worksheet. Identify, define and prioritize your social media audiences. Starting point for social media strategy. - [how we work](https://www.pammarketingnut.com/about/how-we-work/) - Our unique approach to social media and brand and content development maximizes investment and improves time to market. - [Free Social Media Marketing Tips Community](https://www.pammarketingnut.com/about/resources/free-social-media-marketing-tips-community/) - Social media tips and tricks delivered right to your inbox! Join our community for advice on branding, strategy, planning, social media, twitter, facebook. - [social media blog](https://www.pammarketingnut.com/social-media-blog-posts-featured/) - Social media tips, best practices, training and tools for small business, medium business, large business from Pam Moore, Pam Marketing Nut. - [communications](https://www.pammarketingnut.com/communications/) - what first impression are you leaving? It takes 6-7 times before a message resonates with a consumer. You have one chance at a first impression! communication is our name and our game We LOVE communication! Every part of it! From message platforms, value propositions, positioning statements, elevator pitches, attributes, SWOT analysis, partner and sales training Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [social media brand agency](https://www.pammarketingnut.com/social-media-brand-agency/) - Social media agency Marketing Nutz led by Pam Moore CEO & Founder, Forbes Top 10, Forbes Top 50 Social Media Power Infliuencer, digital marketing, brand, reputation. - [zoomonomics](https://www.pammarketingnut.com/about/how-we-work/zoom/) - FRUiTZOOM is about zooming in on what's important. It's about brand. It's about relevancy. It's about social media, SEO, reaching out and communicating, but more importantly, listening, reciprocating, being part of your customer's world. - [bear fruit](https://www.pammarketingnut.com/about/how-we-work/bear-fruit/) - In the social media revolution, it is necessary to share your differences to get noticed. In a group of bitter apples, make your company the sweet orange. - [zoomunicate](https://www.pammarketingnut.com/about/how-we-work/zoomunicate/) - where conversations become transactions When people connect with other people in the market place transactions happen. Social media is more than communication, a pretty website or a Facebook landing page. Are you blasting noise to your customer? Or are you delighting them with a conversation based upon their need, want or desires? INSPIRE your Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. - [eNewsletter Archive](https://www.pammarketingnut.com/about/news/enewsletter-archive/) - View the most recent eNewsletters https://www.aweber.com/archive/zooom1 Don't miss out on future communications. Subscribe now! Pam Moore is a keynote speaker and strategist helping leaders build personal and business brands with clarity, trust, and soul — integrating AI, branding, and growth mindset. ## FAQs - [What does leadership look like in an AI-driven workplace?](https://www.pammarketingnut.com/faq-items/what-does-leadership-look-like-in-an-ai-driven-workplace/) - Find answers to frequently asked questions about Pam Moore’s keynotes, consulting, and branding services — covering AI, growth mindset, personal branding, business branding, digital marketing, and social media. - [Is AI a threat to human creativity?](https://www.pammarketingnut.com/faq-items/is-ai-a-threat-to-human-creativity/) - Stop waiting. Start experimenting. Learn how AI works inside your own organization and workflows. Strengthen your judgment, decision-making, and communication skills. Build adaptability. The people who thrive won’t be the most technical. They’ll be the most adaptable. - [How should professionals prepare for AI disruption?](https://www.pammarketingnut.com/faq-items/how-should-professionals-prepare-for-ai-disruption/) - Stop waiting. Start experimenting. Learn how AI works inside your own organization and workflows. Strengthen your judgment, decision-making, and communication skills. Build adaptability. The people who thrive won’t be the most technical. They’ll be the most adaptable. - [What kind of jobs are most at risk from AI?](https://www.pammarketingnut.com/faq-items/what-kind-of-jobs-are-most-at-risk-from-ai/) - Jobs that rely heavily on repeatable output, predictable processes, and low-context decision-making are most vulnerable. Roles centered on coordination, creativity, leadership, and high-level strategy are evolving, not disappearing. The biggest risk isn’t automation. It’s stagnation. Make certain you are continuously learning and experimenting! - [Will AI replace white-collar jobs?](https://www.pammarketingnut.com/faq-items/ai-replace-white-collar-jobs/) - AI will replace tasks and compress certain roles, especially entry-level and output based work. But leadership, accountability, and strategic judgement remain deeply human responsibilities. It's human plus machines. 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[race car driver tweets](https://www.pammarketingnut.com/tag/race-car-driver-tweets/) - [race car driver twitter](https://www.pammarketingnut.com/tag/race-car-driver-twitter/) - [daytona florida](https://www.pammarketingnut.com/tag/daytona-florida/) - [social media sponsorship](https://www.pammarketingnut.com/tag/social-media-sponsorship/) - [driving team social media plan](https://www.pammarketingnut.com/tag/driving-team-social-media-plan/) - [event social media plan](https://www.pammarketingnut.com/tag/event-social-media-plan/) - [left behind in social media](https://www.pammarketingnut.com/tag/left-behind-in-social-media/) - [franchise social media](https://www.pammarketingnut.com/tag/franchise-social-media/) - [sports events social media](https://www.pammarketingnut.com/tag/sports-events-social-media/) - [social ceo](https://www.pammarketingnut.com/tag/social-ceo/) - [social mindset](https://www.pammarketingnut.com/tag/social-mindset/) - [social business planning](https://www.pammarketingnut.com/tag/social-business-planning/) - 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